Digital marketing Introduction: A complete guide
- 2. INSTRUCTIONS DURING THE SESSION *Make sure you are completely active and Distraction free through out the session. *The session will be of approximatley 60 mins. First 25-30 mins will be for basic Concept and last 25 to 30 mins will be of Advance Concepts and for doubt session. Stay connected till last so you that it would be easy for you all to understand. *All the doubts and questions will be answered at the end of the class. *This is a demo class to check trainers ability, his training method and knowledge as well, so feel free to ask questions as many as you can.
- 3. What will we talk about ? What is digital marketing? What is the need of digital marketing ? How digital marketing helps you to grow your business? Scope after digital marketing course ? What is the role of a digital marketer ? What will we learn in this course? Duration of course ? Teaching hours? Is it easy for a non technical person to persue this course ? How you can sit at home and earn? How much amount of money you can earn after the completion of course ?
- 4. What is digital marketing? Digital marketing refers to the promotion of products and services through online platforms to earn profit (ROI).It is also referred as online marketing. SEO CONTENT MOBILE SOCIAL MEDIA
- 5. What is the need of digital marketing ? It helps to reach larger audience than you could through traditional method and targets the consumers who are most likely to buy your product or service.
- 6. OFFLINE MARKETING V/S ONLINE MARKETING Maximum reach & Mobile Access Time saving Affordable in price Depth Targeting & Personalisation Ads Trackable Less Manpower Needed Easiest method to generate maximum leads Facebook Ad Hoarding Ad Remarketing
- 7. SCOPE AFTER DIGITAL MARKETING COURSE ? Job Business Freelancing Consultant Youtuber Affiliate marketer Blogger Content writer Agency owner
- 8. What is a role of a digital marketer ? A role of a digital marketer is to generate business Create and manage the following objectives : Company Website Social media Accounts such as Facebook,Instagram and linkedin Ranking over Search engine platforms (especially Google &Youtube) Run email marketing Campaigns & Optimize Drive and generate leads through different platforms Make different strategies, implement them and get more ROI Publish blogs and manage company's reputation
- 9. 4 PILLARS OF DIGITAL MARKETING
- 12. WHAT IS INTERNET ? WHO'S THE OWNER OF INTERNET ? Vast network that connects computers all over the world. Everything which is online is present over Internet. Nobody owns the internet and Everybody owns the internet . The whole internet is protected by 7 highly protected keys in the hands of 14 people.
- 13. WHAT ARE SEARCH ENGINES ? A Search engine is a tool that helps users to search information from internet. User Search Engine Internet Computer Compute r Google Bing Yahoo
- 14. BEST SEARCH ENGINES Google Microsoft Bing Yahoo Duck Duck Go Yandex = Russia Baidu = China Google market share in India = 98.46% Google market share in world =93.37%
- 15. WHAT IS A WEB BROWSER ? Web browser is a tool uses the search engine to Retrieve and view the information from web pages present on the web servers. Popular web browsers example - Google Chrome, Mozilla Firefox , Microsoft edge, Safari
- 16. WEBSITES AND WEB PORTALS The Website is a collection of pages where login/ sign up isn't necessary .For example- Service websites, Blog websites. Web Portals are Specially Designed Websites that Bring information from Various Sources. Users need to Log in/Signup to Access the Site. For Ex E- commerce websites, Education portals.
- 17. MIND SET OF A DIGITAL MARKETER Adapting to changes Keep on learning Results- driven Patience Persistence Constant Analyzation Optimization of Campaigns Learn from others :( clients, competitors,seniors)
- 18. OTHER MAJOR MODULES *Website creation without coding - Service/Blog/Portfolio/E-commerce *Content writing *Basic graphic designing *Blogging/vlogging *Video shooting and Editing *SMS and Whatsapp marketing *Lead generation techniques *FB,Instagram,Google and youtube ads *Google Business Profile *Affliate Marketing *Freelancing as a career *Interview preparation and Resume Building *Amazon and Flipkart Product Listing *Agency Setup Process
- 19. WHY CHOOSE US ? *100% Practical sessions *Daily Notes and E book will be provided *Live online training *Recording of live classes with lifetime Access *One month assured Internship *Dedicated trainers for Internship *Live project and Case studies *Interview Preparation *Placement Assistance *12+ Globally Accepted Certificates *Zero-cost EMI option Available
- 20. For any query contact us through DM