Digital Marketing Basic Overview for Beginners in 2020
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The document provides an overview of digital marketing, defining it as the promotion of products or services using digital technologies, especially online. It outlines five key methods for digital marketing: search engine marketing, social media marketing, search engine optimization, content marketing, and email marketing, providing a brief description of each. Additionally, the document highlights the benefits of content marketing and various email marketing strategies.
Digital Marketing Basic Overview for Beginners in 2020
- 1. Digital Marketing Overview for Beginners By: Ali Ahmed
- 2. What is Digital Marketing???
- 3. What is Digital Marketing? Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. OR It is the promotion of products and services with the help of digital devices and internet.
- 4. 5 Ways To Do Digital Marketing 1. Search Engine Marketing 2. Social Media Marketing 3. Search Engine Optimization 4. Content Marketing 5. Email Marketing
- 5. 1st Way To Do Digital Marketing 1. Search Engine Marketing 2. Social Media Marketing 3. Search Engine Optimization 4. Content Marketing 5. Email Marketing
- 6. Search Engine Marketing Search Engine Marketing is a process of gaining website traffic/visitors from search engines. SEM Platforms: • Google: AdWords • Yahoo: Search Ads • Bing Ads
- 7. 2nd Way To Do Digital Marketing 1. Search Engine Marketing 2. Social Media Marketing 3. Search Engine Optimization 4. Content Marketing 5. Email Marketing
- 8. Social Media Marketing Social Media Marketing refer to the process of getting traffic/visitors from social media sites/channels. Famous Social Media Sites: • Facebook • Twitter • LinkedIn • Instagram • YouTube
- 9. 3rd Way To Do Digital Marketing 1. Search Engine Marketing 2. Social Media Marketing 3. Search Engine Optimization 4. Content Marketing 5. Email Marketing
- 10. Search Engine Optimization Search Engine Optimization is the process of getting traffic from search engines organically, free, natural from search engine results. Types of Search Engine Optimization: • On-page SEO • Off-Page SEO
- 11. 4th Way To Do Digital Marketing 1. Search Engine Marketing 2. Social Media Marketing 3. Search Engine Optimization 4. Content Marketing 5. Email Marketing
- 12. Content Marketing Content Marketing is a strategic marketing approach focused on creating and distributing valuable and relevant content to attract visitors and to convert them in potential customers. Benefits of Content Marketing: • Increase Sales • Cost Effective • Increase Customers Loyalty
- 13. 5th Way To Do Digital Marketing 1. Search Engine Marketing 2. Social Media Marketing 3. Search Engine Optimization 4. Content Marketing 5. Email Marketing
- 14. Email Marketing Email Marketing is refer as the process sending emails to develop relationship with clients and potential customers. Type of Emails: • New Products/Services Intro • Promotional/Discount Offers • Events/Celebrations
- 15. Thanks