Digital mobile app
- 1. Hotel Mobile Application Digital Marketing March 2011
- 2. Application Aims The aim of the application is to offer to the user the exact same possibilities than if he was at the desk of the reception, of the concierge or anywhere else. It is a way for our guest or future guest to have a better knowledge about our hotel & service much more important to enjoy their stay in Paris. We also add a section with games and music in order for our guest to entertain during transport to go to the hotel or go back Home (travel,...)
- 3. Application Components • News about the Hotel with pictures of important events of its life • Direct Connection with all the Hotel’s social accounts (blog, twitter, FaceBook, ...) • Geo-localization of the Hotel and important Parisian places • Possibility to listen to the different music albums from the Bar • Creation of a Game where guests can try to manage an Hotel • Possibility to visit the hotel with its rooms, reception, Bar, ..... • Possibility to purchase Articles & Furnitures from the Hotels • Instant messaging service for the guest or future guest to be able to ask any question any time to the reception of the Hotel. • Possibility to make a booking • Include a list of partner’s link like good restaurants or touristic websites.
- 4. Already Done ? I have not been able to find application offering all these services but i found applications offering some of them. Shangri-La tokyo offer the geo-localization, the news, special offers and information about the hotel Royal Riviera special offers, news, localization, pictures videos, leisure section, restaurant section and a calendar of the events.