שיווק דיגיטלי רב ערוצי

Editor's Notes

• #5: רונן, 44, מנכ"ל WONDERFUL רשת אופנה עם 30 סניפים לקהל צעיר 18-34 מבין שכדי לתת פייט לרשתות הגדולות חייב לפתח ערוץ דיגיטלי מהותי בשנה האחרונה בשנה אתר שמתממשק ל CRM שלו היעד שלו תוך שנתיים 35% מהעסק דיגיטלי
• #6: רונן, 44, מנכ"ל WONDERFUL רשת אופנה עם 30 סניפים לקהל צעיר 18-34 מבין שכדי לתת פייט לרשתות הגדולות חייב לפתח ערוץ דיגיטלי מהותי בשנה האחרונה בשנה אתר שמתממשק ל CRM שלו היעד שלו תוך שנתיים 35% מהעסק דיגיטלי
• #7: יואב, 29, יזם ומנכל chainainisrael.co.il קצין בשייטת, סיים בהצטיינות תואר ראשון בכלכלה ומשפטים באונ' תל אביב. טיל שנתיים במזרח ובסיומם בילה 3 חודשים ב G סגר הסכם עם ספק חומרי בניין במחירים חצי מהארץ
• #8: יואב, 29, יזם ומנכל chainainisrael.co.il קצין בשייטת, סיים בהצטיינות תואר ראשון בכלכלה ומשפטים באונ' תל אביב. טיל שנתיים במזרח ובסיומם בילה 3 חודשים ב G סגר הסכם עם ספק חומרי בניין במחירים חצי מהארץ
• #14: 2006, UM embarked on a project to measure the scale and impact of social media across the globe and to explore the changes occurring in communication technologies. To date, we have surveyed more than 186,000 Active Internet Users across 65 countries. Over the course of this project Wave has taught us that growth in social media is unprecedented. However, the real story has not just been one of growth but also of evolution. In a few short years social media has made content creators, sharers and influencers of us all. • Wave 1 (2006) : demonstrated that social media was living up to the hype, there was a large and active community communicating online. • Wave 2 (2007): showed how social media moved from a text-based medium of bloggers and posters to a fully audio visual one full of content creators and sharers. • Wave 3 (2008): charted the democratisation of influence, how social media was driving greater means and opportunity for consumers to influence their peers. • Wave 4 (2009): examined the reasons behind the huge growth in social media by understanding the motivations to use different social media platforms. Showing that consumers engage with a platform because it meets specific consumer needs and all platforms meet these needs differently. • Wave 5 (2010): told us that there was huge demand for social interaction with brands. However, the nature and depth of this interaction varied wildly from person to person and category to category. But those brands that could create the right experience benefitted enormously, driving brand loyalty, endorsement and sales. • Wave 6 (2013): Showed us how to create social communication that was based on meeting a specific objective by understanding not just what the consumer wanted from a brand but also which of these best met the brand objective.
• #25: And after 7 years of research in over 65 countries we have come to realise that real question to ask is not what people do but WHY they do it. And by continually asking this WHY we have come to realise that beneath all the trends lies a single and important truth. That 5 real, human and fundamental NEEDS underpin all social behaviour. Learning, relationships, diversion, progression and recognition.
• #28: Diversion is the need state that most drives desirability for brands. 40% of people who say they want entertaining experiences from brands say that these experiences make the brand more desirable. Recognition is the key need state for making consumers loyal to brands. 65% of people who want brands to respond to their complaints say that it makes them feel valued as customers when they do. Progression is the key need state for encouraging people to spend more time with a brand. 37% of people who want brands to help them develop their own skills and abilities want to spend more time with the brand as a result.   Relationship is a key need state for driving recommendation. If a brand enables someone to help others they are also more likely to recommend it to others. Whereas to drive sales a combination of Recognition and learning is key. Educating people about your product whilst at the same time listening to their own needs makes consumers far more likely to buy your product.