Deliver a consitent customer experience to your customers
- 1. IBM Interactive Experience experience the future today Digital Platform Optimization
- 3. IBM Interactive Experience IBM + Adobe Value Reinventing the Digital Experience Delivery Landscape Adobe Marketing Cloud Cross-channel campaigns Data-driven marketing Mobile engagement Personalised experience Globally Integrated Enterprises Inherent Integration of Content, Commerce and Insights Adaptive and learning interactions Refashioning Experience Design & Delivery Refashioning Experience Design and Delivery Cognitive Personalization with IBM Watson - Adaptive and Learning Interactions Integration of Content, Commerce, Cognition & Insights Global Integrated Enterprises
- 5. IBM Interactive Experience Common Digital Complexities Across the Industry: Digital execution is on a brand-by-brand basis – without charge to act on behalf of the broader enterprise Customer Experience Challenges Cost Effectiveness Challenges Technology & Operations Challenges Insight & Optimization
- 6. IBM Interactive Experience Siloed development of customer experiences leads to fragmentation, poor scalability, divergent messaging, and a reputational liability Architecting a Rational Customer Experience
- 7. IBM Interactive Experience Enterprises must harness this explosion of digital marketing activity in a consistent manner, on consistent platforms The Shift to an Enterprise Digital Marketing Platform Experience Platform
- 8. IBM Interactive Experience Unified Content Management System Value Proposition & Benefits Key customer challenges “We have multi-lingual websites in 50+ countries with no brand or marketing control. Each website is managed by the local market agency. Costs are spiraling” “Our website is old and the customer experience is poor. We know we can do better and want to exceed our customers expectations” “We want to re-platform but are unsure which CMS we should choose and is best our business” “We have/are considering buying and want to be able to deliver beautiful seamless customer and transaction experiences to our customers” Value Proposition of unified CMS Global scale Deep integration of content, commerce, cognition and insight Adaptive and learning interactions World class application development, systems integration and industry expertise across IBM Multi Channel aligned targeted and personalized marketing, sales and service communications Expected Benefits of unified CMS Reduced TCO for Digital Platforms/Operational cost savings Consistent global brand experience Speed to change Personalized experiences
- 9. IBM Interactive Experience Globally Integrated Enterprises: A strong parent identity across brands will support this growth. Individual brands will need to generate more content tailored to local markets. Delivering on Cost Reductions: Programs focused on reducing costs everywhere will exert pressure on digital marketing, but needn’t reduce output. Industry Pressures: Trend toward consolidating marketing power at the master brand level to counteract Need for an efficient digital customer platform across the enterprise Need to shift marketing investment emphasis to messaging and content vs. design/build Master brands are investing in customer experience strategies that drive brand engagement and loyalty, and subsequent demand for product Global organizations are amplifying marketing activity, furthering the impact of current state challenges Why Are Clients Acting Now on Website Consolidation
- 11. IBM Interactive Experience The Castrol Experience A digital transformation
- 12. IBM Interactive Experience Nicolas Doerr Digital Sales Specialist IBM Global Business Services NDoerr@ie.ibm.com +49-7034-2872-945