Digital Public Relations - C & W
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The document discusses digital public relations and how perceptions of a brand are formed based on the messages received about it. It provides examples of case studies where digital PR strategies were used to increase awareness and engagement. These strategies included creating digital content, using social networking and new media tools, and traditional PR tactics to reach stakeholders and drive search results. The document promotes digital PR services and lists the top tools that can be used, such as microblogging, bookmarking, and social networks.
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Digital Public Relations - C & W
- 2. A nest of perceptions A brand is not tangible It is a nest of perceptions, and each person thinks differently about the brand Perceptions are based on the messages that he/she has filtered about the brand.
- 3. Services
- 4. Case Studies Using online PR DIGITAL PUBLIC RELATIONS
- 5. Case Study: Chuck the Eco Duck
- 8. Chuck the Eco Duck Digital Content Launched 1 March 2009
- 9. Case Study: 1,000 patrons/month 1,800 patrons/month 3,000 patrons/month
- 10. Case Study: April 2009
- 11. Case Study:
- 12. Search Results – 2,550 hits
- 13. Media Release search – 545 results
- 14. Case Study: Time Quality
- 15. Case Study: > 200 Clippings > 15 countries
- 18. Case Study: June 2007 – Nov 2008
- 19. What we can do for you Digital Media Relations DIGITAL PUBLIC RELATIONS
- 20. Drive Public Relations Efforts
- 23. New Media
- 24. Media Pitching
- 25. Media Releases
- 26. Populate Digital Content Words, Images, Film, Interactivity
- 27. Social Networking - Consumer Advantage
- 28. Top 10 Tools © 2009 – Illka Gobius | Digital PR Consultant
- 29. Microblogging © 2009 – Illka Gobius | Digital PR Consultant
- 30. Bookmarking © 2009 – Illka Gobius | Digital PR Consultant
- 31. Video © 2009 – Illka Gobius | Digital PR Consultant
- 32. Photosharing © 2009 – Illka Gobius | Digital PR Consultant
- 33. Search © 2009 – Illka Gobius | Digital PR Consultant
- 34. Professional © 2009 – Illka Gobius | Digital PR Consultant
- 35. Professional © 2009 – Illka Gobius | Digital PR Consultant
- 36. Social © 2009 – Illka Gobius | Digital PR Consultant
- 37. Forums © 2009 – Illka Gobius | Digital PR Consultant
- 38. City/Regional/Weekly © 2009 – Illka Gobius | Digital PR Consultant
- 39. © 2009 – Illka Gobius | Digital PR Consultant
- 40. Reviews © 2009 – Illka Gobius | Digital PR Consultant
- 41. DIGITAL PUBLIC RELATIONS [email_address] Twitter: illkagobius Facebook: Illka Gobius Skype: illkagobius Tel +65 9105 8268