Digital Signage Explained
- 1. NG Digital Signage Tim Harvey Digital Signage Consultant – Dynamax Technologies Ltd.
- 2. The Problem that is being Solved Effective communication to a transient audience AKA Right Message, Right Place, Right Time
- 3. Mass Communication: Traditional Methods Word of Mouth (from 50,000 BC)
- 4. Public Notices (from 753 BC) Mass Communication: Traditional Methods
- 5. Printed Media (from 1440 AD) Mass Communication: Traditional Methods
- 6. Mass Communication: Modern Methods Portable Television (from 1930)
- 7. Mass Communication: Modern Methods Email (ARPANET from 1971)
- 8. Internet (commercial from 1990) Mass Communication: Modern Methods
- 9. Mass Communication: Modern Methods Mobile Phone (First UK Text 1992)
- 10. Mass Communication: The New Problem
- 11. Mass Communication: The New Problem The Gen Y’ers (born 1978-2009) are the first generation of children to have grown up with the internet, mobile phones and a steady diet of facebook/myspace for breakfast, text messaging and iphone apps for lunch....The Pirate Bay for dinner. These kids are now young adults that have been “trained from birth” to be message multi-taskers , which means they are prone to ruthlessly filtering out any messages that they feel aren’t important to them , they can mask out what they don’t want to hear (with their iPods) and can easily carve up their attention spans to render even the most engaging only somewhat effective. Manolo Almagro, LevelVision Study Summary Dec2008
- 13. Requirement: A New Visual Communication Tool Summarise the ongoing information being delivered on posters, hand-outs, email, internet and mobile technology Deliver the message in a bite-sized format to the relevant place & relevant Time
- 14. The Method Take Your Existing Information Compact, Schedule & Deliver to Right Place &Time Word of Mouth Graphics Movies Live TV Internet Messaging
- 15. Digital Signage
- 16. Does it Work? Source: Digital Out-of-Home Media Awareness & Attitude Study 2007, OTX 2007 Eye Catching
- 17. Does it Work? Source: Digital Out-of-Home Media Awareness & Attitude Study 2007, OTX 2007 Non-Intrusive
- 18. Does it Work? Source: Digital Out-of-Home Media Awareness & Attitude Study 2007, OTX 2007 GenY Friendly
- 19. It’s Green! Control Screen On/Off Times ...the estate of 150 High Street stores hypothesised for the study showed a carbon saving over three years of 29.74 tonnes of carbon dioxide equivalent (tCO2e) following the change to a digital window display solution from static posters Source: Dr Joyce Tsoi, Brunel University, April 2009
- 20. Does it Work? – Advertising World Best Practice Camera tracking audience measurement systems were used to count the footfall, numbers and direction moving, and people looking at the posters. An average of twice as many people looked at the digital panel than the ’static’ one AND for an average of 60% longer Source: Kinetic Poster Study, February 2009
- 21. Does it Work? – Retail Best Practice Source: POPAIdigital Guide to Digital Media in Retail (DMiR) Report, 2009
- 22. Example LED Deployments – Titan UK
- 23. Example LED Deployments – Clear Channel UK
- 24. Example LED Deployments – Clear Channel Spain
- 25. Example Deployments - Spain
- 26. Example Deployments - Norway
- 27. Example Deployments - Norway
- 28. Example Deployments - Norway
- 29. Example Deployments - Norway
- 30. Example Deployments - Norway
- 31. Example Deployments - Finland
- 32. Example Deployments - Finland
- 33. + Many More
- 34. The 4 Basic Rules for Digital Signage Understand what needs to be communicated to the audience. Identify the easiest way to get everyday data on the screens (no need to duplicate). Understand where the ‘feet and eyeballs’ are and how long they are there for. Buy the best shape and size of screens you can afford.
- 35. Top Tips 3 is the magic number Always be clear about your objectives “ A digital signage network is as weak or as strong as the content displayed & as good or as bad as the collective support that keeps the network running” Tim Harvey September 2009
- 37. Example: Day in the Life
- 38. Work Flow: Basic User Template File Movies Images Login as Mr Red
- 39. Admin User: More Functionality
- 40. Live TV or Video Live Video Feed Live TV
- 41. Live TV or Video :ScreenShot
- 42. Dynamic Data Internet Messaging
- 43. Dynamic Data: Active Layout Playlist Content Here
- 44. Dynamic Data: Castrol Sept09
- 45. Dynamic Data: Castrol Sept09 Castrol Database ANPR Camera Agency Artwork Custom Flash Template
- 46. Dynamic Data: MySpace/Titan Oct09
- 47. Dynamic Data: MySpace/Titan Oct09 MySpace Page XML File & Agency Artwork Custom Flash Template Screens in UK &USA
- 48. Dynamic Data: Seiko Nov09
- 53. Trigger Example
- 54. Trigger Example – Nearest Exit
- 55. Trigger Example – IF Exit Blocked
- 56. Trigger: Stock
- 57. Trigger: Stock – End of Line
- 58. Trigger: Stock – Target Flights
- 61. System Set-Up
- 63. System: Advanced Network Set-Up
- 64. System: Software Summary Your Content Here .jpg .bmp .swf .ppt .mov .wmv .mpg .vob http:// rss, ticker, clock, TV Scene Playblock Daypart Node(s) Campaign Element Scene #1 Scene #2 Scene #3 Scene #4 Scene #5 Duration
- 65. System Monitoring: Live Network Health
- 66. System Monitoring: Web Reporting Tool 1. Select Date Ranges 2. Select Description (Scene, Playlist etc.) 4. Select Node(s) (Groups of Media Players) 3. Filter by Record Type 6.Results 5. Export to pdf, Excel, csv or tiff format
- 67. To Conclude....
- 68. Digital Signage = Focal Point
- 69. The Benefit of Digital Signage Create a ‘Focal Point’ for information Proven technology to summarise and disseminate information at the right place and right time Reach out and break through the highly evolved GenY data filter Effectively communicate reducing the need clutter ongoing email, mobile & internet channels Reduce CO2 Footprint of Poster Printing
- 70. The Benefits of a Dynamax Solution Dynamax = Reliable, 10 year globally matured ‘top end’ enterprise level digital signage software. Dynamax = Flexible, widest media and dynamic data format support on the market – works the way you want it to work. Dynamax = Scalable, the Microsoft .net based management software can install and grow from a laptop server to Global cloud computing.