Digital transformation - the good, the bad, the ugly
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The document outlines the challenges and strategies of digital transformation in the pharmaceutical industry, highlighting common issues such as resistance to change, poor planning, and corporate culture obstacles. It emphasizes the need for structured change, effective communication, and strong leadership to ensure successful implementation. Additionally, it provides insight into the perceived barriers to transformation based on a poll conducted among industry professionals.
Digital transformation - the good, the bad, the ugly
- 1. Digital Transformation The good, the bad and the ugly Alexandra Fulford @Pharmaguapa
- 3. The Bad What are some of the potential issues commonly seen in pharma digital transformation?
- 4. The Bad - “Shiny Syndrome” Focus on the latest innovation, technology or trend rather than getting basics right first
- 5. The Bad – “We’ve always done it this way” Refusing to change behaviour, e.g. due to view things worked better in the past, or a perception of knowing it better
- 6. The Bad – “Head in sand syndrome” Ignoring the reality of today’s situation, the shift in customer’s behaviour etc. Ignoring the need to change and to change rapidly
- 7. The Bad – Poor Planning and Structure Not having a solid, long term plan in place and the resources (financial & human) to implement
- 8. The Bad – Siloes & Corporate Culture Siloed working, or risk-averse or overly cautious corporate culture
- 9. What does bad look like?
- 10. Bad comes in many variations Develop Plan Develop Process, materials, etc. Train & Communicate Measure & Incentivise Plan Prepare Implement Procure technology, resources, etc. Gather insights •No identification of best practice & case studies to use •No identification of internal status, potential issues, champions, etc. •No SWOT analysis •No detailed, long- term plan (3-5 years) •No strategy or vision •No risk mitigation plan •No clear RACI or C- suite champion •Process not updated or amended to suit omnichannel •Communication materials and training materials not developed in advance •Technology not updated or access enabled •Inappropriate resourcing – both financial and HR •Poor or limited communication •No tailored communication •No real, ongoing training •Training and communication focus on tech or process not behaviour change •No communication from senior leaders •Inappropriate or lack of incentivisation •Lack of KPIs and measurement
- 11. So what does Good look like?
- 12. Planning Training Process Leadership Technology People Good transformation is about structured change around a shared value McKinsey S7
- 13. Supported by very clear communication
- 14. Finally … what about the ugly?
- 15. The Ugly - Politics Internal politics or culture can scupper the best transformation plans. Strong leadership is needed to tackle this issue
- 16. Comms People Leader ship Process Tech All the various elements are important – ignore or over-focus on one and the whole transformation can fail
- 17. Remember the important part of digital transformation is not the digital … but the transformation
- 18. Twitter & LinkedIn Poll Results February 2022
- 19. What do you think are the biggest barriers to digital transformation in pharma? 0% 5% 10% 15% 20% 25% 30% 35% Lack of expertise & resources Internal culture & politics Lack of leadership or process Risk aversion or fear of change Source: Pharmaguapa Twitter & LinkedIn poll February 2022
Editor's Notes
- #4: Image source: Adobe
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- #13: Strategy: It is defined as an action plan working towards the organizational defined objective. Structure: It is defined as design of organization-employees interaction to meet defined objective – include process Systems: It is defined as information systems and technology in which organization has invested to fulfill its defined objective. Staff: It is defined as workers employed by the organization. Style: It is defined as the style of leadership adopted – and the culture Skills: It is defined as the actual skills and competencies of the organization's employees – the training Shared Values: these are the core values of the organization and reflect its general work ethic...
- #14: Image source: Adobe
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- #20: https://www.linkedin.com/feed/update/urn:li:activity:6897539962812579840/