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Digital Trust

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Adam Hassan

The document discusses the evolution of digital trust over four phases, from initial low trust between strangers online to the potential for high trust through technologies like mobile commerce and augmented reality shopping. It also touches on challenges like the prisoner's dilemma and maintaining trust over time as technologies continue advancing.

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Digital trust
Trust between strangers
An ordinary day..
A world without..
Me!
Me or you?
Prisoners dilemma
Digital Trust
Here to stay..
No tech - no problems
The internets
Yes! Just do it
Oddballs in a basement
The trust curve High trust BAM Low trust
THE DIGITAL TRUST EVOLUTION: FOUR PHASES PHASE 01
THE DIGITAL TRUST EVOLUTION: FOUR PHASES PHASE 02
THE DIGITAL TRUST EVOLUTION: FOUR PHASES PHASE 03
THE DIGITAL TRUST EVOLUTION: FOUR PHASES PHASE 04
Digital Trust
Trust my business
Mobile trustability
Next step?
The future?
Buy through the eye?
Soon in a store near you
Remember..
Finito!

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Digital Trust