Building a Digital Video Strategy Without Breaking the Bank
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The document outlines the importance of digital video strategy for brands and content creators, emphasizing the growing consumer appetite for video content across various platforms. It presents a three-pronged approach that includes content creation, contextual relevance, and commerce to enhance video engagement and monetization. By leveraging technology and targeting strategies, brands can optimize their video strategy to succeed in an increasingly digital landscape.
Building a Digital Video Strategy Without Breaking the Bank
- 2. Building a Digital Video Strategy Without Breaking the Bank
- 5. Justin Beiber Superwoman Lily Singh Tyler Oakley • Shot to fame on digital using video • Reached 100’s of millions • Digital video has propelled these stars to superstardom
- 6. The Surge Consumer appetites are growing. They spend most of their time online. Videos. Vlogs. Live Streaming. InstaStories. CONTENT IS CREATED IN NEW VIDEO FORMATS - EVERYDAY!
- 7. The New Hangouts Video Portals: Social Platforms: Digital Publishers & Content Sites: OTT Platforms: Rapid growth of technology enabling content sourcing, content creation and OTT platforms
- 8. It’s not what you upload, it’s the strategy with which you upload. - Will Keenan Content is everything in today’s fast- world and VIDEO sits at the apex of this pyramid!
- 9. By 2017, online video will account for 74% of all online traffic (KPCB) 55% of people watch videos online every day (MWP) 52% of marketers believe that video is effective for brand awareness (WowMakers) 500 million people are watching videos on Facebook every day (TubularInsights) Snapchatters watch 10 billion videos a day (AdWeek) 43% of marketers would create more video content if lesser obstacles (Buffer) People spend on average 2.6x more time on pages with video than without (Wistia) The State Source: insivia.com
- 10. BUILDING A GREAT DIGITAL VIDEO STRATEGY THE THREE C APPROACH
- 11. 1. CONTENT
- 12. + Content Creation, Syndication and Distribution Personalization is key! • Video content creation – Short Form to Long Form • Emerging content partners offering syndicated content like Reuters, AP, Time Inc etc.. • Video platforms enable creators to not only create but also syndicate and distribute their videos • Turn to companies that offer video content SaaS suited for hosting, managing & streaming Content
- 13. + Leverage on Digital Tech Go smart, not broke! • In sync videos with your editorial needs using technology platforms that can create 100s of videos a day • End to end solutions like that focus on creating videos from existing content using advanced text-to-video technology • Managing your video player by adjusting it for multi-device consumption • A seamless, user-friendly experience across screens using tech solutions Content
- 14. 2. CONTEXT
- 15. Context + Showcase Relevant, Worthy Content to Audiences Relevancy counts! • Be in sync with what your audiences are interested in • Ensure the content you showcase to your viewers is fresh and trending • Users who respond to a brand’s content will tend to naturally gravitate towards the brand and it’s areas of commerce
- 16. + Use Tools that Aid with High-Precision Content Matching The devil is in the detail • Leverage from your high-value insights of the right audience placement for the content piece • In-article placements offer effective matching of videos to editorial content • Cohesive environments with video recommendations and similarity of video pieces Context
- 17. 3. COMMERCE
- 18. + Go Native! • Invest in native video and branded video ads • Earn while you Churn • Overcoming challenges of video monetization across In-Stream inventory • Enhances your user engagement by offering a more transparent and immersive experience to your visitors • Solutions to manage end to end video revenue for content creators across platforms Commerce
- 19. + Programmatic is the future • It’s not just for people with large budgets and huge amounts of data • Latest developments in programmatic and ad formats like Header Bidding delivering impactful performance for small and large players alike • Programmatic investments ensures you get the best bang for your buck • Machine-learning makes content monetization highly targeted and effective Commerce
- 20. Digital Video is a crucial component of: CONTENT CONTEXT COMMERCE Brands, content creators and tech platforms today are more likely to succeed if they implement a video strategy that operates in real-time and is both engaging and scalable To Conclude