Dilip Kurup - Data Processing & Analysis
- 1. Dileep P Kurup Mob: +971504589041 / Res : +97143964562 Email : dkurup4@gmail.com P O Box 36376, Dubai , UAE PROFILE SUMMARY o Dynamic and motivated professional with 25 years of experience in Market research data processing, MR related software development, project management and people management (8 direct and 14 indirect). o Astute leadership skills with ability to manage and motivate teams to get the most desired results o Keeping a close watch on opportunities and new trends, solution oriented approach and giving most desired support to the client servicing team to meet their external client needs o Effective communication, presentation and negotiation skills with planning ability, goal setting, implementation and follow up o Working knowledge of multi-mode methodologies (CATI,CAPI and CAWI) and multiple market research software o Extensive working knowledge on sectors like Government, Telecom, Banking, FMCG, Media etc EDUCATIONAL QUALIFICATION o Bachelor of Science - Physics - Kerala University o Diploma in System Management from NIIT, Mumbai. WORK EXPERIENCE TNS Middle East & Africa - Dubai Branch (FROM 1995 TILL DATE) Designation : Head of Data Processing Responsible for managing the entire data processing operations, consisting of 17 data processing/scripting professionals and managing a team of data entry and coding team in Dubai and Cairo Responsibilities handled ( till date) Leading a team of DP executives in various levels (including analysis executives and scripters) exclusively aligned to various custom research business units at TNS Dubai. Based on the fortnightly Operation meet Research exercise, resource allocation, forecasting and project management Monthly Operations Report : Data collated across all methodologies and outstation suppliers are compiled to give the milestones and directions of Operation as a whole Created various utilities to automate DP processes to gain efficiency within the system Created a huge database of norms from over 2500 panels along with the software for internal use Hands on experience in handling variety of projects in DP (both scripting and tabulation) like U & A, Product Test, Brand tracking studies. Extensive experience in handling projects involving TNS business solutions like Needscope, Trim studies, Adeval studies and Conversion model. XCelsius dashboards for all tracking jobs Overseeing coding operations in Cairo which includes allocation of resources, ensuring timely delivery, overtime budget Played a key role in near 100% digitalization of data collection Implemented Dimension based data processing across most jobs in shortest time period 1 | P a g e
- 2. Expert advice in projects involving complex weighting, data reformatting etc MARG Marketing & Research Group – Mumbai (1990-1995) Designation: Assistant DP Manager • Handled complex adhoc and continuous track studies in data processing team using Quantum software (the first company in India to use) • Trained juniors from coding to data cleaning and generation of data tables using Quantum software • Handled complete tabulation of large scale Media study involving 36 cities across India PROGRAMMING KNOWLEDGE AND SKILLS • Extensive experience in programing with market research software like SPSS Quantum, Confirmit, Dimensions (both IOM and TOM), NIPO CATI and nField, XCelcius dashboard. • Handled variety of PAPI, CAPI, CATI and CAWI studies across diverse projects including scripting and tabulation. Tabulation capabilities include both in Quantum and Dimensions TOM. • Created various macros and market research software (including a full scale cross tabulation) using VB Macros and Delphi • Created various dashboards using XCelsius software for tracking jobs • Experienced in handling commonly used advance statistical analysis like cluster analysis, linear regression, factor analysis etc. using SPSS. PEOPLE MANAGEMENT • Managing 2 DP Managers and 6 senior members of the DP team. • Setting up KPIs for these members and periodically monitoring. Conducts yearly performance reviews, assessing training needs, coaching and mentoring whenever required. • Communicates to the senior management team about the development plans for the team members and resource requirements. TRAINING PROGRAMS ATTENDED • Attended formal training session in market research software like Confirmit, Dimensions IOM & TOM, NIPO and iClick. • Participated in training program for enhancing leadership skills, Negotiations skill, Emotional Intelligence, Maximizing performance by coaching and mentoring. • Attended TNS University program in Prague for Dimension implementation and successfully deployed across most processing jobs PERSONAL INFORMATION • Nationality : Indian • Married 2 | P a g e