Direct Misrepresentation
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The document outlines various forms of direct misrepresentation in business, including deceptive packaging, adulteration, misbranding, and misleading advertising. These practices, which can damage a company's reputation, involve actively deceiving consumers about the quality or quantity of products. Examples include short weighing, shortchanging, short measuring, and short numbering, all of which result in consumers receiving less than what they have paid for.
Direct Misrepresentation
- 1. DIRECT MISREPRESENTATION • Characterized by actively misrepresenting something about the product or service. It gives the business a bad name because deception and lying are used in the process of selling the product to the customers. a. Deceptive Packaging – the objective is to create an impression wherein the buyers or the end users will see the improvement, either by size or by weight without any change in the prize.
- 2. Example of Deceptive Packaging: b. Adulteration – the unethical practice of corrupting a genuine commodity by imitating or by adding something to increase its bulk or volume, or even by substituting an inferior product for a superior one for the purpose of profit/gain.
- 3. c. Misbranding/ Mislabeling – the act of copying a product’s design to the closest possible way giving an impression that it is the same with leading brand. d. Short Weighing – the most common type of direct misrepresentation. e. Shortchanging – taken directly from a situation where the seller gives the customer less than the change he should get.
- 4. f. Short Measuring – An unethical observed in products that depend on length and/or volume. g. Short numbering – the seller gives the consumer the quantity by piece of the product less than the number he has paid for. h. Misleading Advertising – the use of false or misleading statements in advertising, and misrepresentation of the product at hand, which may negatively affect many stakeholders, especially consumers.