DIRECTING ,POM, BBA, MBA, MANAGEMENT, SUBJECT
- 1. DIRECTING
- 2. MEANING In the context of management of an organisation, directing refers to the process of instructing, guiding, counselling, motivating and leading people in the organisation to achieve its objectives. You can observe here that directing is not a mere issue of communication but encompasses many elements like supervision, motivation and leadership. It is one of the key managerial functions performed by every manager. Directing is a managerial process which takes place throughout the life of an organisation.
- 3. n° 1 THE MAIN CHARACTERISTICS OF DIRECTING Directing takes place at every level of management: Every manager, from top executive to supervisor performs the function of directing. The directing takes place wherever superior – subordinate relations exist. n° 2 Directing is a continuous activity. It takes place throughout the life of the organisation irrespective of people occupying managerial positions. We can observe that in organisations like Infosys, Tata, BHEL, HLL and the managers may change but the directing process continues because without direction the organisational activities can not continue further.
- 4. IMPORTANCE OF DIRECTING (i) Directing helps to initiate action by people in the organisation towards attainment of desired objectives. (ii) Directing guides employees to fully realise their potential and capabilities by motivating and providing effective leadership. (iii) Directing facilitates introduction of needed changes in the organisation. (iv) Effective directing helps to bring stability and balance in the organisation since it fosters cooperation and commitment among the people and helps to achieve balance among various groups, activities and the departments.
- 5. ELEMENTS OF DIRECTING 01 02 03 04 The process of directing involves guiding, coaching, instructing, motivating, leading the people in an organisation to achieve organisational objectives. SUPERVISION MOTIVATION LEADERSHIP COMMUNICATION
- 6. THANK YOU Everest Cantu Ceo Of Ingoude Company YESHASWINI VVSB Ceo Of Ingoude Company