Dirty Data - SparkPlugs
- 2. Introduction Josh Martin Senior Project Manager Sure Shot Media 972.202.9910 josh@sureshotmedia.com www.sureshotmedia.com @SSMM_JoshMartin • Eloqua Certified Partner • Offer full support for consulting, design and development projects • Developers of SparkPlugs
- 3. 2 Common Problems 1. Not knowing there’s a data problem
- 4. 2 Common Problems 1. Not 2. Knowing there is a data problem, but not knowing what to do about it.
- 5. The True Cost of Dirty Data An organization with a strong commitment to data quality can produce nearly 70 percent more revenue than a company with only average data- quality procedures. - Sirius Decisions
- 7. How Do We Fix It?
- 8. Building an Effective Data Strategy The ways you need to manage data + the places you need to manage data
- 9. 3 Types of Data Management Data Validation making sure data is correct and/or formatted properly Data Standardization making sure all data matches your standard values Data Appending adding new records or filling in missing info on existing ones
- 10. Data Validation Making sure data is complete and/or formatted properly E-mail addresses are correct, valid and standardized ZIP CodesTM contain at least five digits Incorrect or bogus data is eliminated Phone numbers are correct, valid and in the proper format
- 11. Data Standardization Making sure all data matches your standard values State and country fields comply with International Standardization Organization (ISO) formats Industries match the industry list Annual revenue ranges match the list Names are in lowercase and begin with a capital letter
- 12. Data Appending Adding new records or filling in missing info on existing ones Missing or incomplete company information B2B and B2C e-mail addresses New contacts or accounts Demographic information
- 13. 3 Places to Implement Data Mgmt. Inbound Data reduce the amount of bad inbound data on forms and lists, while enhancing new data added to your database Inline Data continually clean and enhance your database through intuitive programs and triggers Outbound Data validate data before it is sent to other systems
- 14. Inbound Data Reduce the amount of bad inbound data on forms and lists, while enhancing new data added to your database Verifying e-mail addresses on forms Verifying phone and address information Scrubbing data on uploaded lists
- 15. Inline Data Continually clean and enhance your database through intuitive programs and triggers Data quality programs Standard and custom Cloud Connectors Salesforce.com triggers
- 16. Outbound Data Validate data before it is sent to other systems CRM integration Marketing data warehouses List and data exports
- 17. Examples
- 18. Tools for Data mgmt. and more…. Apps to Help You Maximize Your Eloqua Investment - Data, Events, Channels, Content - www.sparkplugsdata.com