Distributed Email Template Manager
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The Distributed Email Template Manager enables companies to maintain brand consistency while allowing local teams autonomy in marketing communications. It provides tools for localized customization, approval workflows for corporate oversight, and metrics tracking for campaign effectiveness. This application empowers field users to create relevant content, ensuring effective communication that aligns with corporate guidelines.
Distributed Email Template Manager
- 1. DistributedEmailTemplateManager Manage Content at a Corporate Level, Autonomy at a Local Level Companies are increasingly placing value on brand consistency in distributed marketing environments. With this, there is also a growing need to communicate in close to real-time with their end customers based on localized conditions, events, and information. But field marketing offices, franchises, and local stores still need to maintain brand integrity and corporate content guidelines. These localized field reps also need a simplified way to select the needed content, target their audience, and track and measure their customer communications. Scalable, Pre-Defined, Functionality Out-of-the-Box Distributed Email Template Manager gives brands the ability to establish scalable content guidelines, and then define editable content within email templates for regional team use. Corporate brand managers then have the ability to review the content before deployment, which gives them better control of campaign execution. Distributed Email Template Manager also empowers regional teams (field offices, agents, reps, local stores, franchise owners) to build contact strategies based on valuable localized information on the ground and, in turn, message their customers the right content, at the right time, within the set guidelines of the brand. For the Corporate Brand User � Easily create and add new templates � Define which specific content is editable by field users and what is protected � Send previews to field users for review and input � Approve or deny email campaigns prior to execution � Target, schedule, and deploy email campaigns � Manage frequency of overall message send � Create pivot reports and dashboards to share operational metrics � Automate regional campaign effectiveness reports for field users For the Field User � Ability to view all respective regional email communications � Create new email communications for corporate brand review � Add pre-defined HTML content � Apply different combinations of images and verbiage based on same template � Choose from a library of assets to create email communications With Distributed Email Template Manager, companies who have a distributed marketing model can use this tool to provide email marketing abilities to the local teams, yet have complete oversight into the campaign execution process, while managing the brand and approved content at a corporate level. Key Benefits: ∞ Corporate brand governance ∞ Autonomy at a local level ∞ Streamlined distributed email templates ∞ Approval workflow of all content before deployment ∞ Customizable content that is embedded into client applications ∞ A stand-alone application offering a simplified interface for regional team use ∞ Ability to drive more relevant communications to local audiences Technology Yesmail Interactive • Powering Intelligent Interactions 1.877.937.6245 | sales@yesmail.com | www.yesmail.com Wanttolearnmore? Contact us at 1.877.937.6245 or visit www.yesmail.com