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Financial Advisor Development Program 
Diversification 
© 2013 CIBC Retail & Business Banking Learning & Development Internal | 9/8/2014
Quote 
“To invest successfully over a lifetime does not 
require stratospheric IQ, unusual business insight 
or inside information. What's needed is a sound 
intellectual framework for decisions and the 
ability to keep emotions from corroding that 
framework.” 
— Warren Buffet 
© 2013 Internal | 2
Consider This… 
© 2013 Internal | 3
Learning Objectives 
By the end of this workshop, you will be able 
to: 
 Explain the importance of diversification 
and how it benefits client portfolios 
 Describe the various methods of 
diversification and how they fit into a 
portfolio 
© 2013 Internal | 4
Why Diversify? 
Client portfolio 
CIBC Money Market 
5.75% Province of Ontario 
5.25% CAD Eurobond 
BCE incorporated 
TD U.S. small cap equity 
CIBC Latin America 
Moderate investor profile 
5% Cash 
40% Canadian bond 
10% International bond 
15% Canadian equity 
20% U.S. equity 
10% International equity 
© 2013 Internal | 5
Why Diversify? 
Asset Allocation is the first step in building an 
investment portfolio. 
The next step is to decide how to diversify within 
each asset class. 
Diversification within each asset class can help to: 
• Reduce volatility 
• Enhance returns 
• Provide a disciplined approach to 
investing 
© 2013 Internal | 6
Diversification Methods — Equity Asset Class 
• Geography 
• Capitalization 
• Active vs. passive management (indexing) 
• Active management styles 
© 2013 Internal | 7
Diversification Methods — Equity Asset Class 
• Geography 
• Capitalization 
• Active vs. passive management (indexing) 
• Active management styles 
© 2013 Internal | 8
Geography 
© 2013 Internal | 9
Geography 
Why invest globally? 
Investing in different geography regions can 
reduce risk and enhance returns: 
• Different equity markets behave 
differently at different times 
• Currency fluctuations add an additional 
level of diversification 
• Positive or negative events may affect 
some regions but not others 
© 2013 Internal | 10
Diversification Methods — Equity Asset Class 
• Geography 
• Capitalization 
• Active vs. passive management (indexing) 
• Active management styles 
© 2013 Internal | 11
Capitalization 
© 2013 Internal | 12 
50 
40 
30 
20 
10 
0 
-10 
-20 
Returns 
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 
Year 
Russell 1000 Large Cap Russell 2000 Small Cap
Capitalization 
100% Large cap stocks • Large capitalization stocks = Russell 1,000 index (US$) 
• Active vs. Passive Management (indexing) 
• Active management styles 
• Geographic 
• Capitalization (Large Cap vs. Small Cap) 
• Sector/Specialty 
• Small capitalization stocks = Russell 2,000 index (US$) 
© 2013 Internal | 13 
13.2% 
13.0% 
12.8% 
12.6% 
12.4% 
12.2% 
12.0% 
11.8% 
11.6% 
11.4% 
17.5% 17.7% 17.9% 18.1% 18.3% 18.5% 18.7% 18.9% 19.1% 19.3% 19.5% 
Portfolio Risk (%) 
Portfolio Return (%) 
Source: www.barra.com 
Large cap versus small cap? 
100% Small cap stocks
Capitalization 
Why have both large and small cap funds in a 
portfolio? 
• Provides additional diversification 
• Helps minimize portfolio risk 
• Potentially enhance returns 
The amount of exposure of large and small cap 
funds will depend on the client’s: 
• Risk tolerance 
• Objectives 
© 2013 Internal | 14
Diversification Methods — Equity Asset Class 
• Geography 
• Capitalization 
• Active vs. passive management (indexing) 
• Active management styles 
© 2013 Internal | 15
Active vs. Passive Management 
Active or passive? 
© 2013 Internal | 16
Passive 
• Mandate simply to 
replicate index 
• Exposure to full market 
cycle 
• Lower fees 
• Tendency to be tax 
efficient 
Active vs. Passive Management 
Active 
• Has objective to outperform 
the market 
• Can hold cash 
• Has higher fees 
• Offers various mandates 
• Tax efficiency depends on the 
mandate of the fund 
© 2013 Internal | 17
Active vs. Passive Management 
Which is a better approach, active or passive 
management? 
• Neither, both can have a place in a well-diversified 
portfolio 
The breakdown of active versus passive 
management within a portfolio depends on: 
• Client preference 
• Efficiency of the market 
© 2013 Internal | 18
Active vs. Passive Management 
Characteristics of an efficient market: 
• Large, well established 
• Free flow of information 
• Highly regulated 
• Large number of analysts covering the 
companies in the market place 
© 2013 Internal | 19
Active vs. Passive Management 
More efficient markets: 
 U.S. large cap 
 Canadian large cap 
 European equity 
 International bond 
 Canadian bond 
Less efficient markets: 
 U.S. small cap 
 Canadian small cap 
 International small cap 
 Specialty sectors 
 Emerging economies 
© 2013 Internal | 20
Efficiency of the Market and Management Style 
In more efficient markets, what 
management style would be your first 
consideration? 
• Passive 
Why? 
• The probability of outperforming the 
market over the long term is 
significantly lower 
© 2013 Internal | 21
Efficiency of the Market and Management Style 
In less efficient markets what 
management style would be your first 
consideration? 
• Active 
Why? 
• The probability of outperforming the 
market over the long term is 
significantly higher 
© 2013 Internal | 22
Active vs. Passive Management 
There’s a case for both styles: 
 A sound strategy for virtually all 
portfolios 
 Use passive management in more 
efficient markets as the anchor of 
your portfolio, and complement with 
active management to further reduce 
risk 
 Use active funds to explore in less 
efficient markets 
© 2013 Internal | 23
Diversification Methods — Equity Asset Class 
• Geography 
• Capitalization 
• Active vs. passive management (indexing) 
• Active management style 
© 2013 Internal | 24
Active Management Styles 
Four types of managemAecntti vsety mleasn: agement styles 
 Value 
 Growth 
 Growth at a reasonable price 
(GARP)/Blend 
 Top Down versus Bottom Up 
Activity: 
In your groups discuss and fill in the blanks 
using the words given in the workbook. 
© 2013 Internal | 25
Active Management Styles 
Value: 
 Main focus is on price 
 Managers select high-quality, undervalued 
companies (often at 40% — 60% discount) 
 Willing to hold long-term and sell when stock 
reaches intrinsic value 
 Look for low P/E, low P/BV, high dividend 
yield 
© 2013 Internal | 26
Active Management Styles 
Growth: 
 Main focus is on earnings 
 Managers select companies with strong 
growth prospects 
 You should look for higher-than-average 
growth in EPS, ROE and 
revenue 
© 2013 Internal | 27
Active Management Styles 
GARP or blend: 
 This offers a blend of growth and 
value styles 
 Managers seek to buy reliable future 
growth at a P/E lower than the 
growth rate of earnings 
 GARP managers may be biased 
towards one of the blended styles 
© 2013 Internal | 28
Active Management Styles 
Top down: 
• Looking at the big picture 
• Analyzing general economic conditions 
• Then determining which industries, 
sectors or countries should benefit from 
an improved economy 
© 2013 Internal | 29
Active Management Styles 
Bottom up: 
•Identifying companies regardless of 
economic or industry climate 
•Analyzing companies financial 
statement including ratios 
© 2013 Internal | 30
Active management styles and the market cycle 
? ? 
© 2013 Internal | 31 
PEAK 
TROUGH 
EXPANSION 
CONTRACTION 
RECESSION 
PEAK 
RECOVERY 
Active Management Styles
Active Management Styles 
© 2013 Internal | 32
Active Management Styles 
Where do they fit into a portfolio? 
• It makes sense to include a mixture of 
active styles in a portfolio, as different 
styles will perform well under different 
market conditions 
•The exact mix of styles can be tailored to 
the client’s risk tolerance and objectives 
© 2013 Internal | 33
Fixed Income Diversification 
© 2013 CIBC Retail & Business Banking Learning & Development Internal | 9/8/2014
Fixed Income Diversification 
When building the fixed income component of a 
portfolio, how can we diversify? 
• Fixed income mutual funds 
• Individual securities 
© 2013 Internal | 35
Fixed Income Mutual Funds 
What are some ways to diversify using fixed 
income mutual funds? 
 Active vs passive management style 
 Geography: Canadian vs international 
 Term: Short-term vs long-term 
 Quality: Government bond vs high-yield 
bond 
© 2013 Internal | 36
Fixed Income Securities 
Diversify individual securities by using: 
• Maturity dates (laddered portfolio) 
• Issuer: 
o Government versus corporate bonds 
o Federal versus provincial bonds 
o Sector (such as auto manufacturing & 
financials) 
© 2013 Internal | 37
Summary 
© 2013 Internal | 38

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Diversification

  • 1. Financial Advisor Development Program Diversification © 2013 CIBC Retail & Business Banking Learning & Development Internal | 9/8/2014
  • 2. Quote “To invest successfully over a lifetime does not require stratospheric IQ, unusual business insight or inside information. What's needed is a sound intellectual framework for decisions and the ability to keep emotions from corroding that framework.” — Warren Buffet © 2013 Internal | 2
  • 3. Consider This… © 2013 Internal | 3
  • 4. Learning Objectives By the end of this workshop, you will be able to:  Explain the importance of diversification and how it benefits client portfolios  Describe the various methods of diversification and how they fit into a portfolio © 2013 Internal | 4
  • 5. Why Diversify? Client portfolio CIBC Money Market 5.75% Province of Ontario 5.25% CAD Eurobond BCE incorporated TD U.S. small cap equity CIBC Latin America Moderate investor profile 5% Cash 40% Canadian bond 10% International bond 15% Canadian equity 20% U.S. equity 10% International equity © 2013 Internal | 5
  • 6. Why Diversify? Asset Allocation is the first step in building an investment portfolio. The next step is to decide how to diversify within each asset class. Diversification within each asset class can help to: • Reduce volatility • Enhance returns • Provide a disciplined approach to investing © 2013 Internal | 6
  • 7. Diversification Methods — Equity Asset Class • Geography • Capitalization • Active vs. passive management (indexing) • Active management styles © 2013 Internal | 7
  • 8. Diversification Methods — Equity Asset Class • Geography • Capitalization • Active vs. passive management (indexing) • Active management styles © 2013 Internal | 8
  • 9. Geography © 2013 Internal | 9
  • 10. Geography Why invest globally? Investing in different geography regions can reduce risk and enhance returns: • Different equity markets behave differently at different times • Currency fluctuations add an additional level of diversification • Positive or negative events may affect some regions but not others © 2013 Internal | 10
  • 11. Diversification Methods — Equity Asset Class • Geography • Capitalization • Active vs. passive management (indexing) • Active management styles © 2013 Internal | 11
  • 12. Capitalization © 2013 Internal | 12 50 40 30 20 10 0 -10 -20 Returns 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Year Russell 1000 Large Cap Russell 2000 Small Cap
  • 13. Capitalization 100% Large cap stocks • Large capitalization stocks = Russell 1,000 index (US$) • Active vs. Passive Management (indexing) • Active management styles • Geographic • Capitalization (Large Cap vs. Small Cap) • Sector/Specialty • Small capitalization stocks = Russell 2,000 index (US$) © 2013 Internal | 13 13.2% 13.0% 12.8% 12.6% 12.4% 12.2% 12.0% 11.8% 11.6% 11.4% 17.5% 17.7% 17.9% 18.1% 18.3% 18.5% 18.7% 18.9% 19.1% 19.3% 19.5% Portfolio Risk (%) Portfolio Return (%) Source: www.barra.com Large cap versus small cap? 100% Small cap stocks
  • 14. Capitalization Why have both large and small cap funds in a portfolio? • Provides additional diversification • Helps minimize portfolio risk • Potentially enhance returns The amount of exposure of large and small cap funds will depend on the client’s: • Risk tolerance • Objectives © 2013 Internal | 14
  • 15. Diversification Methods — Equity Asset Class • Geography • Capitalization • Active vs. passive management (indexing) • Active management styles © 2013 Internal | 15
  • 16. Active vs. Passive Management Active or passive? © 2013 Internal | 16
  • 17. Passive • Mandate simply to replicate index • Exposure to full market cycle • Lower fees • Tendency to be tax efficient Active vs. Passive Management Active • Has objective to outperform the market • Can hold cash • Has higher fees • Offers various mandates • Tax efficiency depends on the mandate of the fund © 2013 Internal | 17
  • 18. Active vs. Passive Management Which is a better approach, active or passive management? • Neither, both can have a place in a well-diversified portfolio The breakdown of active versus passive management within a portfolio depends on: • Client preference • Efficiency of the market © 2013 Internal | 18
  • 19. Active vs. Passive Management Characteristics of an efficient market: • Large, well established • Free flow of information • Highly regulated • Large number of analysts covering the companies in the market place © 2013 Internal | 19
  • 20. Active vs. Passive Management More efficient markets:  U.S. large cap  Canadian large cap  European equity  International bond  Canadian bond Less efficient markets:  U.S. small cap  Canadian small cap  International small cap  Specialty sectors  Emerging economies © 2013 Internal | 20
  • 21. Efficiency of the Market and Management Style In more efficient markets, what management style would be your first consideration? • Passive Why? • The probability of outperforming the market over the long term is significantly lower © 2013 Internal | 21
  • 22. Efficiency of the Market and Management Style In less efficient markets what management style would be your first consideration? • Active Why? • The probability of outperforming the market over the long term is significantly higher © 2013 Internal | 22
  • 23. Active vs. Passive Management There’s a case for both styles:  A sound strategy for virtually all portfolios  Use passive management in more efficient markets as the anchor of your portfolio, and complement with active management to further reduce risk  Use active funds to explore in less efficient markets © 2013 Internal | 23
  • 24. Diversification Methods — Equity Asset Class • Geography • Capitalization • Active vs. passive management (indexing) • Active management style © 2013 Internal | 24
  • 25. Active Management Styles Four types of managemAecntti vsety mleasn: agement styles  Value  Growth  Growth at a reasonable price (GARP)/Blend  Top Down versus Bottom Up Activity: In your groups discuss and fill in the blanks using the words given in the workbook. © 2013 Internal | 25
  • 26. Active Management Styles Value:  Main focus is on price  Managers select high-quality, undervalued companies (often at 40% — 60% discount)  Willing to hold long-term and sell when stock reaches intrinsic value  Look for low P/E, low P/BV, high dividend yield © 2013 Internal | 26
  • 27. Active Management Styles Growth:  Main focus is on earnings  Managers select companies with strong growth prospects  You should look for higher-than-average growth in EPS, ROE and revenue © 2013 Internal | 27
  • 28. Active Management Styles GARP or blend:  This offers a blend of growth and value styles  Managers seek to buy reliable future growth at a P/E lower than the growth rate of earnings  GARP managers may be biased towards one of the blended styles © 2013 Internal | 28
  • 29. Active Management Styles Top down: • Looking at the big picture • Analyzing general economic conditions • Then determining which industries, sectors or countries should benefit from an improved economy © 2013 Internal | 29
  • 30. Active Management Styles Bottom up: •Identifying companies regardless of economic or industry climate •Analyzing companies financial statement including ratios © 2013 Internal | 30
  • 31. Active management styles and the market cycle ? ? © 2013 Internal | 31 PEAK TROUGH EXPANSION CONTRACTION RECESSION PEAK RECOVERY Active Management Styles
  • 32. Active Management Styles © 2013 Internal | 32
  • 33. Active Management Styles Where do they fit into a portfolio? • It makes sense to include a mixture of active styles in a portfolio, as different styles will perform well under different market conditions •The exact mix of styles can be tailored to the client’s risk tolerance and objectives © 2013 Internal | 33
  • 34. Fixed Income Diversification © 2013 CIBC Retail & Business Banking Learning & Development Internal | 9/8/2014
  • 35. Fixed Income Diversification When building the fixed income component of a portfolio, how can we diversify? • Fixed income mutual funds • Individual securities © 2013 Internal | 35
  • 36. Fixed Income Mutual Funds What are some ways to diversify using fixed income mutual funds?  Active vs passive management style  Geography: Canadian vs international  Term: Short-term vs long-term  Quality: Government bond vs high-yield bond © 2013 Internal | 36
  • 37. Fixed Income Securities Diversify individual securities by using: • Maturity dates (laddered portfolio) • Issuer: o Government versus corporate bonds o Federal versus provincial bonds o Sector (such as auto manufacturing & financials) © 2013 Internal | 37
  • 38. Summary © 2013 Internal | 38