DMA Mobile connects presentation
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The document summarizes the agenda and key topics for a mobile marketing event hosted by the DMA Mobile Council. The event includes presentations and discussions on how mobile connects brands through augmented reality, emotion, and health checks of mobile strategies. It provides the date, location, wifi access information, and schedule of presentations and sessions on mobile marketing trends and best practices.
DMA Mobile connects presentation
- 1. Mobile connects LBi, London #dmamobile Wifi – LBi Public Password - BillnBen
- 2. Thank you to our sponsor
- 3. Agenda 9.00am Registration and breakfast 9.30am Welcome and introduction to mobile connects Mark Brill, chair of DMA mobile marketing council 10.10am Mobile connects with augmented reality Stephen Shaw, opportunities director, Blippar 10.40am Mobile connects with emotion Ilicco Elia, head of mobile, LBi 11.20am The mobile health check Mark Brill, chair of DMA mobile marketing council & Ilicco Elia, head of mobile, LBi 12.00pm Questions and summary 12.20pm End of event
- 4. Welcome and introduction to mobile connects Mark Brill, chair of DMA mobile marketing council #dmamobile
- 8. Every second 4.6 iphones and 8.1 Android devices are sold.! 4.2 babies are born every second.!
- 9. 10%! of media time is spent in mobile devices! ! 7%! of media time is spent in print! !
- 10. 80%! of UK smartphone! owners use the device! in conjunction with! other media! ! h"p://services.google.com/1/files/blogs/uk_infographic.pdf
- 11. 57% of mobile users continue their brand journey through desktop!
- 12. 54%! of Facebook users access from mobile!
- 13. More people in China access the internet from mobile than fixed lines!
- 14. 63%! of top 100 brands are not optimised for mobile! h"p://www.iabuk.net/about/press/archive/nearly-‐40-‐of-‐top-‐100-‐brands-‐have-‐a-‐mobile-‐opCmised-‐website
- 15. How does mobile connect brand marketing?
- 16. First we have the tech! SMS/ Responsive MMS Messaging IM Mobile Adaptive Web Push Bluetooth Content Unique Alert Brand Proximity WiFi Utility Apps Third NFC Party
- 17. We need to think of how it is deployed! Branding Service/ Promotion CRM Mobile can be deployed for Response Experiential Advertising
- 18. Mobile Can be Used in Different Ways! MOBILE ONLY! MOBILE-CENTRIC! MOBILE ELEMENT! ! ! ! Sometimes it’s all It can be a mobile Or it can be just one based around mobile! centred integrated element of the interaction, ! experience! joining other bits of ! ! advertising or service! !
- 19. Using Mobile as Response Mechanic
- 20. ‘Mobile First’ means more mobile searches!
- 24. How can we use mobile for response?!
- 26. QR: Print!
- 27. … but only if it’s done right! • Context – dwell time/ actionable! • Targeted and segmented – who is our audience?! • Mobile destination and incentive! !
- 28. URL: ABL
- 29. Social: Like, Tweet or Hashtag
- 32. !It can be quite guerilla …!
- 33. Audio: ABL!
- 34. You can even do it with WiFi!
- 37. Or emotion …!
- 38. Mobile connects with augmented reality Stephen Shaw, opportunities director, Blippar #dmamobile
- 39. Mobile connects with emotion Ilicco Elia, head of mobile, LBi #dmamobile
- 40. The mobile health check Mark Brill, chair of DMA mobile marketing council Ilicco Elia, head of mobile, LBi #dmamobile
- 41. Are We Delivering Mobile Hygiene? Browse from your handset Look up brand terms in How is the experience? Facebook, Twitter etc Can you find what you want on How is the overall the site? experience? Do Tabs work? Where do links go? Look at natural, paid and local search Are the results optimised? Do you use mobile functions (C2C, maps etc)? Are the results consistent? What happens if I respond Search the app stores via mobile? Are there official apps? Is it clearly sign-posted – Is it clear which apps are search, URL, social etc? for what purpose? Are other apps referencing your brand?
- 42. Mobile Email
- 43. Mobile Search
- 44. Mobile Search (#fail) Natural
- 45. Mobile Search (#fail) Natural
- 46. Location Search Brand
- 48. Apps and App Store
- 49. Social Media
- 52. Social Location
- 53. Where are we going? EMERGING MOBILE Slide § 53
- 54. Content driven brands ASOS Fashion Up is a good example of a fashion brand using mobile as a content plaSorm. The app has allowed them to reach new markets out side the UK.
- 55. Shops won’t be shops
- 57. The future of data?
- 58. And it won’t be brand led!
- 59. New forms of messaging
- 61. Maybe there’ll still be SMS …
- 62. Thank You! • DMA Mobile Council • dma.org.uk • www.dmamobileblog.org.uk • http://dma.org.uk/toolkit/ infographic-mobile-search-2012 • mark.brill@brandemotivity.com
- 63. Questions and summary #dmamobile
- 64. Thank you for attending Make sure you check out our 2013 events calendar on our website!