DMK201 Lecture 4
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Ryan Busch has worked in marketing for 10 years and as a teacher for over 2 years. He currently works as a consultant for digital marketing programs in higher education and is the Chief Marketing Officer for Piccolo International University. He enjoys classical music and folk music in his free time. The document provides links to Piccolo International University's website and information about their digital marketing certificate and bachelor's degree programs. It describes these lectures as blending live lectures with online college courses.
DMK201 Lecture 4
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- 2. About Me My name is Ryan Busch, I have been a marketer for the last 10 years and a teacher for a little more than 2 years. Professionally, I work in marketing and product management and development--specifically in educational marketing and technologies since 2005. I currently serve as a consultant on social media and digital marketing programs in the higher education space, and I am also the Chief Marketing Officer for Piccolo International University. I am married to my best friend and we have a happy home with two wonderful dogs. I am a classically trained musician whose interests, in the last 10-15 years, have moved more towards European folk music with a little electric guitar playing to boot. Consequently, I have a collection of accordions, concertinas, saxophones, and penny whistles--plus a Gibson Les Paul knock-off--that I play whenever I get a chance. Last bit of info: I have eaten fire, gone skydiving, and milked cows--but never all at the same time :) Piccolo International University • http://onlinepiu.com/about/vision-and-mission.aspx •Digital Marketing Certificates: http://onlinepiu.com/digital-marketing-certificate- program/ •Bachelor’s Degree: http://onlinepiu.com/bachelor-degree-in-digital-marketing/ These Lectures This is a highly innovative concept—these lectures blend live lecture, with for-credit online college courses—congratulations on being a part of the future of higher education! 2
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- 6. 1. Selling what to who 2. Selling what and how 3. What is sold where 4. When offered why bought 6
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- 8. 1. Market Penetration used to sell more existing products to existing markets. 1. Improve Efficiencies 2. Market Development used to sell existing products into new markets. 1. Domestic/International Businesses 3. Product Development used sell new products to existing markets. 1. Add Value to Customer 4. Diversification used to sell new products into new markets. 1. Add Value/Increase Efficiencies for Business (Chaffey et al, 2006, Pp. 176-178). 8
- 9. iTunes versus Amazon • iTunes-for your iPod • Amazon-not device specific 9
- 10. •Selling through Digital/Internet distribution channels in context with other channels •Offering through Digital/Internet communications channels in context with other channels •Balance of use for different Digital/Internet communications channels •Campaigns versus continual communications •7S •Strategy •Structure •Systems •Staff •Style •Skills •Superordinate Goals 10
- 11. Lecture Schedule Click Here to View and Join—please share it with your friends! http://edufire.com/classes/11167-digital-marketing-dmk201-at-www-onlinepiu- com/schedule Lecture 1:Thursday Dec 3 at 6:00 PM (all times Arizona) Lecture 2:Thursday Dec 10 at 6:00 PM Lecture 3:Thursday Dec 17 at 6:00 PM Lecture 4:Thursday Jan 7 at 6:00 PM Lecture 5:Thursday Jan 14 at 6:00 PM Lecture 6:Thursday Jan 21 at 6:00 PM Lecture 7:Thursday Jan 28 at 6:00 PM Lecture 8:Thursday Feb 4 at 6:00 PM 11