DMP - Multi-screen mobile ecommerce
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The document describes Adnologies' data management platform (DMP) which allows brands and agencies to better manage consumer data across multiple touchpoints and devices. The DMP provides a single consumer profile, supports real-time segmentation and activation of audiences, and offers data management and advertising activation features. Using the DMP helps improve marketing efficiency, create deeper customer insights, and increase commercial success through more personalized advertising.
DMP - Multi-screen mobile ecommerce
- 1. October 2013 ADNOLOGIES DMP Multi-Touchpoint Data Management. Simplified.
- 2. OVERVIEW 01 02 DATA MANAGEMENT 03 ADNOLOGIES DMP 04 HOW THE ADNOLOGIES DMP UNLOCKS THE DATA 05 WHAT DOES THIS MEAN FOR YOU? 06 2 DATA AND ADVERTISING ADNOLOGIES OVERVIEW
- 3. 01 02 DATA MANAGEMENT 03 ADNOLOGIES DMP 04 HOW THE ADNOLOGIES DMP UNLOCKS THE DATA 05 WHAT DOES THIS MEAN FOR YOU? 06 3 DATA AND ADVERTISING ADNOLOGIES OVERVIEW
- 4. EVOLUTION OF ADVERTISING FOCUS GROUPS PANELS BEHAVIOUR OMNICHANNEL MULTI-TOUCHPOINT 1960s 1970s 1980s SURVEYS 4 Late 1990s 2000s CONTENT 2010s AUDIENCES
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- 6. SHOPPING IS A DIGITAL ACTIVITY 6
- 7. RESULTING IN A RICH DELUGE OF DATA SYSTEMS WITH CONSUMER DATA: ecommerce Lists & organisers Social Shoppin g Offers & Voucher s Brand building Retailer Helpdes k In-store ordering Loyalty apps Retailer Branded Apps Mobile OEM Helpdes k Customer Support Shopping Services POS Custome r Support Forums Price comparison & review Location based & voucher Store Systems Delivery & installation Mobile payment solutions CRM Self checkout Yield Management Campaign Data Retailers Payments Hybrid Online only Brick & Mortar only Event Data Traditional tills Geofenced Retailerspecific Product Catalogue Site Analytics 3rd Party systems 7 Social…
- 8. DATA-DRIVEN DIGITAL ADVERTISING RIGHT PERSON RIGHT MESSAGE Charm RIGHT PLACE RIGHT TIME 8 Sleigh Red Earrings Emerald Amethyst
- 9. DATA DRIVES CONSUMER ENGAGEMENT LIFECYCLE Prospecting Cross-sell/ up-sell Conversion Charm Sleigh Red Earrings Emerald Amethyst Personalized Marketing Advocates Engagement Churn 9 Loyalty
- 10. 01 DATA AND ADVERTISING 02 DATA MANAGEMENT 03 ADNOLOGIES DMP 04 HOW THE ADNOLOGIES DMP UNLOCKS THE DATA 05 WHAT DOES THIS MEAN FOR YOU? 06 ADNOLOGIES OVERVIEW 10
- 11. DATA INTO INSIGHT AND INTELLIGENCE FOR ACTION Single view of consumer 1st, 2nd, 3rd Prospecting Party Data Insights Retail ecommerce Retargeting Mobile Omnichannel Personalized Advertising DATA DATA MANAGEMENT PLATFORM ACTION Yield Management Up-sell/ Cross-Sell CRM Offline Data 11 Website refinement Intelligence Insights
- 12. HOW DO BRANDS AND AGENCIES DO THIS TODAY? Wasted Time And Money Integrating Multiple Competing Solutions 12
- 13. 01 DATA AND ADVERTISING 02 DATA MANAGEMENT 03 ADNOLOGIES DMP 04 HOW THE ADNOLOGIES DMP UNLOCKS THE DATA 05 WHAT DOES THIS MEAN FOR YOU? 06 ADNOLOGIES OVERVIEW 13
- 14. WE HAVE REWORKED THE DMP FROM THE GROUND UP ADNOLOGIES DMP Dynamic Creative DSP Global Campaigns Data Exchange ADNOLOGIES DMP Mobile and Video Ads Insights Ad server 14 Retargeting
- 15. UNIFIED CONSUMER PROFILE ACROSS MULTIPLE DEVICES SINGLE CONSUMER, TARGETED HOLISTICALLY… …at work …at home …in the high street Unified Consumer Profile >> Multi Device Activation EFFECT: Facilitates consistent and coordinated communications in each customer interaction 16
- 16. MULTI-SCREEN DATA MANAGEMENT CAPABILITIES Cloud Data: Social, Location, Mobile 3rd Party Data: Online Data: Website, Creative Offline Data: CRM, Txns, Product 17
- 17. DATA MANAGEMENT FEATURES Beyond Cookies Ensures you can reach consumers wherever they are Multi-Screen Targeting Target consumers throughout their omnichannel experience Consumer Business Rules Target highly defined segments with personalized rules to drive conversions Dynamic Personalization Integrated Platform Deliver highly compelling offers in real-time across entire consumer journey 18 Group Theory Optimization Optimize campaign performance with machine learning algorithms that deliver results for campaign budgets of any size All advertising services are pre-integrated and accessed via the cloud
- 18. WHAT’S UNIQUE Beyond Cookies Real-time In-platform Activation Group Theory Optimization 19 Can track devices across multiple touch points – Go beyond cookies RESULT: Greater reach; plus richer, more sophisticated and intelligent targeting No need to ‘export’ segments to 3rd party tools – all data is available in real-time for RESULT: All data is immediately available for activation in DSP, Ad Server…. Consumer data combined with campaign performance and Group Theory algorithms operate on campaign budgets of any size RESULT: Data-driven performance delivers results in days not months
- 19. 01 DATA AND ADVERTISING 02 DATA MANAGEMENT 03 ADNOLOGIES DMP 04 HOW THE ADNOLOGIES DMP UNLOCKS THE DATA 05 WHAT DOES THIS MEAN FOR YOU? 06 ADNOLOGIES OVERVIEW 20
- 20. A CLOSER LOOK Track all device types Single customer profile across multiple devices Custom data library with flexible and bespoke audience segmentation Self-serve, with operational support services 1st, 2nd and 3rd party data support, including the ability to buy and sell data via the data exchange 21
- 21. USE THE DMP IN THREE EASY STEPS: DATA MANAGEMENT 1 Categorise 1st party data Map data assets into Taxonomies 22
- 22. USE THE DMP IN THREE EASY STEPS: DATA MANAGEMENT 1 SEGMENTATION 2 Categorise 1st party data Map data assets into Taxonomies 23 Create audience segments by merging 1st, 2nd and 3rd party data Set rules that connect and filter audience attributes Size the segments and develop lookalikes if required
- 23. USE THE DMP IN THREE EASY STEPS: DATA MANAGEMENT 1 SEGMENTATION 2 Categorise 1st party data Map data assets into Taxonomies 24 ACTIVATION 3 Create audience segments by merging 1st, 2nd and 3rd party data Activate Segments Via ADNOLOGIES Platform Set rules that connect and filter audience attributes Sell Segments Via The Data Marketplace Size the segments and develop lookalikes if required
- 24. 01 DATA AND ADVERTISING 02 DATA MANAGEMENT 03 ADNOLOGIES DMP 04 HOW THE ADNOLOGIES DMP UNLOCKS THE DATA 05 WHAT DOES THIS MEAN FOR YOU? 06 ADNOLOGIES OVERVIEW 25
- 25. IMPROVE YOUR COMMERCIAL SUCCESS AGENCY HEAD/TRADING DESK 1 2 Create deeper relationships and increase client lock-in 3 Create planning and buying benchmarks by aggregating client and media owner data 4 Improve new business chances through a more sophisticated offering 5 26 Make existing activity more efficient and profitable Create new revenue streams
- 26. IMPROVE YOUR COMMERCIAL SUCCESS DIGITAL AGENCY 1 2 Single customer view across all online marketing 3 De-duplicate online marketing activities 4 Sophisticated user journey data across website, CRM and advertising 5 Real time planning 6 27 Benchmark performance versus the market Use the same audience segments in all your current technologies
- 27. IMPROVE YOUR COMMERCIAL SUCCESS ADVERTISER 1 2 Single customer view across all online marketing 3 De-duplicate online marketing activities 4 Sophisticated user journey data across website, CRM and advertising 5 Control the strategic planning by sending your agency audience segments 6 28 Better understand your customers Segment your customer data in new ways and action it in real time
- 28. GETTING STARTED IS EASY 1 2 Create Audience Segments From The Data Library 3 29 Normalize Data Into Taxonomies To Create A Data Library Share The Audience Segments With Your Marketing Technologies
- 29. 01 DATA AND ADVERTISING 02 DATA MANAGEMENT 03 ADNOLOGIES DMP 04 HOW THE ADNOLOGIES DMP UNLOCKS THE DATA 05 WHAT DOES THIS MEAN FOR YOU? 06 ADNOLOGIES OVERVIEW 30
- 30. ADNOLOGIES MULTI-TOUCHPOINT ADVERTISING PLATFORM Dynamic Creative DSP Global Campaigns Data Exchange ADNOLOGIES DMP Mobile and Video Ads Insights Ad server 31 Retargeting
- 31. GLOBAL BRANDS WORK WITH OUR TECHNOLOGY AND DATA 32
- 32. GLOBAL COVERAGE Nordic Office* (Copenhagen) Benelux Office (Amsterdam) Company HQ (Hamburg) International Hub (London) Servers France Office (Paris) Development Centre (Emden) Servers Servers 33 * via reseller
- 33. THANK YOU. YOU CAN CONTACT US HERE. ADNOLOGIES Germany, HQ Neuer Wall 34 D-20354 Hamburg ADNOLOGIES UK and International 93 Great Titchfield Street London W1W 6RP ADNOLOGIES Benelux Zuidplein 36, H-toren 1077 XV Amsterdam ADNOLOGIES France 54-56, avenue Hoche 75008 Paris tel +49 40 209 311 310 tel +44 20 35 14 39 35 tel +31 20 799 77 70 tel +33 1 56 60 52 97 web adnologies.com 34 facebook.com/adnologies @adnologies mail info@adnologies.com