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SHERIF MANSOUR • PRODUCT GUY • ATLASSIAN • @SHERIFMANSOUR
Do Agile Right
Lessons Learned From an Atlassian Product Manager
SHERIF MANSOUR • PRODUCT GUY • ATLASSIAN • @SHERIFMANSOUR
Do Agile Right
Lessons Learned From an Atlassian Product Manager
SHERIF MANSOUR • PRODUCT GUY • ATLASSIAN • @SHERIFMANSOUR
Do Agile Right
Lessons Learned From an Atlassian Product Manager
There is no
“right way”
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Defining the
problem
Building the
solution
Getting
feedback
Defining the
problem
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
The Homer
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
1
Focus 
roadmap
& development
1
Focus 
roadmap
& development
2
Create better
experiences
1
Focus 
roadmap
& development
2
Create better
experiences
3
Improve
marketing
1
Focus 
roadmap
& development
1
Focus 
roadmap
& development
2
Create better
experiences
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
3
Improve
marketing
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
http://bit.ly/ADG-Personas
Customer Interviews
Building a shared
understanding
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
COMMUNICATE 

OBSERVATIONS
COMMUNICATE 

OBSERVATIONS
INTERPRET

PROBLEMS
COMMUNICATE 

OBSERVATIONS
INTERPRET

PROBLEMS
CONNECTING 

OPPORTUNITIES
COMMUNICATE 

OBSERVATIONS
INTERPRET

PROBLEMS
CONNECTING 

OPPORTUNITIES
V
A
L
U
E
COMMUNICATE OBSERVATIONS
CONNECTING OPPORTUNITIES
INTERPRET PROBLEMS
COMMUNICATE OBSERVATIONS
CONNECTING OPPORTUNITIES
A, B, C, D
INTERPRET PROBLEMS
COMMUNICATE OBSERVATIONS
CONNECTING OPPORTUNITIES
A, B, C, D A, B, C, D
INTERPRET PROBLEMS
COMMUNICATE OBSERVATIONS
INTERPRET PROBLEMS
CONNECTING OPPORTUNITIES
A & B = Problem 1

C & D = Problem 2
COMMUNICATE OBSERVATIONS
INTERPRET PROBLEMS
CONNECTING OPPORTUNITIES
Problem
COMMUNICATE OBSERVATIONS
INTERPRET PROBLEMS
CONNECTING OPPORTUNITIES
Problem
FEATURE
REQUEST
COMMUNICATE OBSERVATIONS
INTERPRET PROBLEMS
CONNECTING OPPORTUNITIES
Problem
FEATURE
REQUEST
IDEAS
COMMUNICATE OBSERVATIONS
INTERPRET PROBLEMS
CONNECTING OPPORTUNITIES
Problem
FEATURE
REQUEST
IDEAS
20%
PROJECTS
COMMUNICATE OBSERVATIONS
INTERPRET PROBLEMS
CONNECTING OPPORTUNITIES
Problem
FEATURE
REQUEST
IDEAS
20%
PROJECTS
RELATED
PROBLEMS
COMMUNICATE OBSERVATIONS
INTERPRET PROBLEMS
CONNECTING OPPORTUNITIES
Problem
FEATURE
REQUEST
IDEAS
20%
PROJECTS
RELATED
PROBLEMS
@MENTION
OTHERS
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Building a shared
understanding
Building a shared
understanding
One Interview At A Time
I hate
requirements
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
How Do
You…
We Try Not To
How Do
You…
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
As A (User)
I Want (Objective)
So That (Why)
As A (User)
I Want (Objective)
So That (Why)
As Alana

I Want Plan An Event
So That My Team Can Run Effectively
As Alana

I Want Plan An Event
So That My Team Can Run Effectively
As Alana

I Want Plan An Event
So That My Team Can Run Effectively
A User
New Add Event Button
They Can Add Events
Stories Get Their Name From How
They Should Be Used, Not What
Should Be Written.
JEFF PATTON
Story Mapping (2014)
”
“
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Individuals and
interactions
over processes
and tools
Individuals and
interactions
over processes
and tools
Working
software
over comprehensive
documentation
http://agilemanifesto.org
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Your agile toolbox
Prototypes
Journey Maps
Analytics
Surveys
Videos, Talks And Interviews
Requirements Documents
Journey Maps
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
your awesome feature
FRICTION
your awesome feature
FRICTIONFRICTION
your awesome feature
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Draw the journey.
Requirements
Documentation
We Try Not To
How Do
You…
But Sometimes
We Do
How Do
You…
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
LinesofCode(million)
17.5
35
52.5
70
W
in
3.1
W
in
N
T
W
in
95
('97)
W
in
98
('00)
W
in
2k
('01)
W
in
XP
('01)
W
in
Vista
('07)
W
in
7
('09)
W
in
8
('13)
Vs
Vs
Confluence Team Calendars

New product
Confluence Page Layouts

New feature, existing product
Vs
• What is our MVP? • What is our MVP?

• What about migration?

• PDF/HTML/Word Export

• Copy/paste

• Email notifications

• Resizing layouts

• …
Vs
Vs
Vs
Vs
Collective Wisdom
Involve everyone in the team
Traceability
JIRA integration
Centralisation
All project docs in one place
Collective Wisdom
Involve everyone in the team
Traceability
JIRA integration
Centralisation
All project docs in one place
http://bit.ly/ProductRequirements
…By Understanding The Needs Of
Your Customers You Will Be Able To
Deliver Succinct And Sufficient
Documentation…
SCOTT AMBLER

agilemodeling.org
”
“
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Persona-driven roadmap, 

build better experiences,

improve marketing
Persona-driven roadmap, 

build better experiences,

improve marketing
opportunities 

interpretations 

observations
Observations,

interpretations,

opportunities
Persona-driven roadmap, 

build better experiences,

improve marketing
opportunities 

interpretations 

observations
Observations,

interpretations,

opportunities
“Agile requirements”:
Build your toolbox
Defining the
problem
Building the
solution
Getting
feedback
Building the
solution
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
BEFORE
BEFORE
AFTER Spaces People Calendar Create
BEFORE
AFTER Spaces People Calendar CreateSpaces
Choose carefully.
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Hero shot
One-line pitch
Three 
Pillars
Build your box.
Hero Shot
One-Line Pitch
Three Pillars
What if we didn’t have any
documentation?
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
5 months
20,000unique visitors
20,000
20,000
9,000,000+Confluence users
Assume you don’t
have release notes
Assume you don’t
have release notes
Even if you’ve got a
flashy video of a
good looking guy!
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Domino effect
Build-a-boxDomino effect
Build-a-boxDomino effect Assume no docs
Defining the
problem
Building the
solution
Getting
feedback
Getting
feedback
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Friction
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
FEEDBACK?
FEEDBACK?
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Got Feedback?
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
More to come…
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
↓ barrier to entry

Avoid login, be contextual, avoid context
switching.
↓ fields

Less fields, reduce required fields.

Automatically populate where possible.
* required
↓ barrier to entry

Avoid login, be contextual, avoid context
switching.
↓ fields

Less fields, reduce required fields.

Automatically populate where possible.
* required
Easily express yourself

Quick and simple
Rate this feature:
bad
good
great
↓ barrier to entry

Avoid login, be contextual, avoid context
switching.
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
fake it 



‘till you
make it
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
http://developer.atlassian.com/design
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
fake it 



‘till you
make it
fake it 



‘till you
make it
SAVE

$$$
SAVE

TIME
RIGHT
THING
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
Reduce friction
Reduce friction
Fake it ‘till you
make it
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour
http://bit.ly/AgileFeedbackLoops
Defining the
problem
Building the
solution
Getting
feedback
Questions?
!
@sherifmansour

sherif@atlassian.com

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Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif Mansour