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Do you need an Agile
Coach?
The story of IAGL evolution
22 February 2022
John@agileaffinity.com Twitter: @CoachjohnUK
2
Systemic Modelling
Practitioner
3
Confidentiality grading goes here
Who is the Client?
The IAGL Why
Customer First
Approach
Speed to Market
IAGL Strategic
Ambitions and Growth
Expansion of Digital &
Data Capabilities
Colleagues Feel
Empowered to do their
Best Work
The Approach
An evolutionary and inclusive
process, starting from the current
context
One of our key success criteria is
that IAG Loyalty will be able to
self-sustain continuous
improvement widely through the
organisation after I disengage
Internal 5
Internal
6
Agile Coaching Agreement
What happened during the first three weeks?
7
28 discovery
meetings, with
over 80
attendees
120 survey
participants
4 LT meetings-
an investment
of 6.5 hours
per LT
member
25+
participants on
the floorplate
mural
Additional 1:1
time with LT,
POs, CCC (by
request)
Patterns and themes started to emerge Week 1 of Discovery
DR and Open sessions used to explore these themes
LT given visibility weekly as these emerged
Themes informed the four pillars
Infographic produced to summarise what we heard
8
Outcome 1
Our way of working
Our way of working is
embedded in our culture. It
shows up in how we do things
and is a critical part of who we
are. New hires and candidates
understand what life is like at
IAG Loyalty. 
Confidential - People Team Update 8
Outcome 2
Clear prioritisation
IAG Loyalty colleagues have
a clear understanding of our
strategic priorities and how
they support the delivery of
our strategy. Teams
cross-collaborate to deliver
the value.
Outcome 3
Seamless workflow
Work is flowing through IAG
Loyalty transparently and
efficiently. 
We are able to respond
swiftly to changes and can
monitor our capacity to
ensure we focus on the right
priorities.
Outcome 4
Skilled & engaged colleagues
Our colleagues are engaged
and have developed the
capabilities they need to
embed Agile into our culture
and ways of working.
“I know what it means to be
part of IAG Loyalty and how
things are done around here.”
“I am clear on our priorities
and why they are the right
focuses – it helps me decide
where to invest my time.”
“We deliver work effectively,
navigate obstacles and
re-organise ourselves quickly
to find solutions."
“I have the skills I need to do
my job and am clear on our
progress.”
By fully embracing and adopting Agile ways of working, we will power our growth and deliver
greater value to our stakeholders, partners & customers. 
The Hard Work Begins
Agile Coaching over Agile Coaches
10
The Agile Coaching Community is a group of
enthusiastic individuals across IAG Loyalty
whom have been upskilled in agile
coaching, practices, facilitation & more.
The Agile Coaching Community have been
core to the delivery of our Agile Outcomes.
The Success of our Agile Coaching Community
Confidentiality grading goes here
Clear prioritisation, Seamless Workflow and Skilled & Engaged Colleagues
11
Advocacy & Building
Engagement
Workshops that make a
Difference
1 to 1 Support to develop
Agile Capabilities
Making the Strategic
Priority Stream Rollout
Stick
Agile Training for New &
Existing Colleagues
Providing Tooling
Expertise
How are IAGL Currently Organised?
12
What would I like them to Organise?
13
What we Decided
14
Level 3 - Strategy board
15
Linked to
strategic
priorities with
clear outcomes
WIP limits (Red=Bad)
Explicit Policies
Filters instead
of swimlanes
Driven by Data
Delivery Time
We expect this to
increase before it
decreases
If we can decrease arrival
rate so it is equal to
throughput, we can
deliver sustainably
In the last 9 months our WIP has decreased from 25 items to 14 items.
This shows us that the Portfolio Kanban is driving the right conversations and behaviours around prioritisation.
WIP – In Delivery
17
18
TAP sync weekly
LT sync fortnightly
SLT use in team meetings…?
Organisation monthly walk the board
Strategy Board Cadences
Cadences
Level 2 - End to End Coordination
19
Flight Paths
20
So many
lines!
Restructure?
Level 1 (Teams) - Playbook
21
IAGL Flavour of Agile
22
When it goes wrong
23
24
Confidential - People Team Update 24
How do we know if we’ve been successful?
Colleagues Engagement
Attrition OHI Survey
Business metrics Efficiencies
Avios
Earned/
Redeemed
Delivery Time
Waste
reduction
Profit
Arrival rate
meeting
throughput*
* Finishing as much work as we start
We focus on agility We excel at delivery
We keep learning and
stay curious
We bring passion to
work
We have the courage to
reimagine
Revenue streams
Partners
Customer
Agile embedded
Long term success
Sustainable success
Core business
We’re loyalty pioneers, creating the world’s most rewarding experiences
Our vision
Our values
We take belonging
seriously
Our strategy
Enablers
Measuring success
1 2 3
What difference has it made?
26
Removed due to Confidentiality
Confidentiality grading goes here
Colleague engagement survey results
27
Cycle time
Delivery Time
We expect this to
increase before it
decreases
If we can decrease arrival
rate so it is equal to
throughput, we can
deliver sustainably
A Colleague Perspective on the Last Year
Having the whole
company on board has
helped tremendously.
You are able to learn off
of other colleagues and
adapt new ways of
working that they have
tried and tested
I love all of the Kanban
Boards & Jira's including
the portfolio boards, it
makes my work life
more organised and
transparent with my
line manager.
The JIRA boards are great for
visibility of work and assigning
priorities within the team.
The transparency of having a
list of tasks visible to me and
the wider team
motivates/pressures me to
work through tasks and
demonstrate delivery to the
business.
Too much time was spent
talking about what Agile was
and it lacked tangible
vision/application in day to
day work.
Shorter more intense
workshops with practical
application would have
engaged teams faster and
with more enthusiasm.
It doesn't feel like a
'phase', it feels like its
here to stay!
Many areas of work are
dependent on OpCo
engagement and pace.
We should share/brief our
ways of working with OpCos
so they better understand
what we are trying to
achieve and support us in
this journey.
…it's evident to see that
agile application has
much greater utility in
project-based work than
non project-based
work/partner relations.
30
Our Big Learnings
The Portfolio Board is
driving the right
conversations around
prioritisation & capacity
management
Our biggest challenge with
achieving our Agile
ambitions is our interface
with partners and opcos
who don’t work in the same
way
By engaging frequently with
our SLT we achieved higher
levels of engagement and
positively impact our teams
Evolving our own IAG
Loyalty flavour of agile to
meet the unique needs of
our people and our
business is non-negotiable
We could only take the
Agile Evolution so far until
we had the right structure
in place, which was
achieved through the
People realignment
We lacked a baseline in Y1, which
made value demonstration
challenging. We now have this in
place which enables us to
measure the efficiencies the
Evolution has driven through the
organisation
Consistent upskill and
development is key – not
just in the theory but in
practical application
Year 1 focused on putting
the right infrastructure in
place to drive efficiencies
and deliver greater value in
Year 2
Do you need Agile Coaches?
31
John@agileaffinity.com Twitter: @CoachjohnUK
32
Systemic Modelling
Practitioner

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Do you need Agile Coaches?

  • 1. Do you need an Agile Coach? The story of IAGL evolution 22 February 2022
  • 3. 3 Confidentiality grading goes here Who is the Client?
  • 4. The IAGL Why Customer First Approach Speed to Market IAGL Strategic Ambitions and Growth Expansion of Digital & Data Capabilities Colleagues Feel Empowered to do their Best Work
  • 5. The Approach An evolutionary and inclusive process, starting from the current context One of our key success criteria is that IAG Loyalty will be able to self-sustain continuous improvement widely through the organisation after I disengage Internal 5
  • 7. What happened during the first three weeks? 7 28 discovery meetings, with over 80 attendees 120 survey participants 4 LT meetings- an investment of 6.5 hours per LT member 25+ participants on the floorplate mural Additional 1:1 time with LT, POs, CCC (by request) Patterns and themes started to emerge Week 1 of Discovery DR and Open sessions used to explore these themes LT given visibility weekly as these emerged Themes informed the four pillars Infographic produced to summarise what we heard
  • 8. 8 Outcome 1 Our way of working Our way of working is embedded in our culture. It shows up in how we do things and is a critical part of who we are. New hires and candidates understand what life is like at IAG Loyalty.  Confidential - People Team Update 8 Outcome 2 Clear prioritisation IAG Loyalty colleagues have a clear understanding of our strategic priorities and how they support the delivery of our strategy. Teams cross-collaborate to deliver the value. Outcome 3 Seamless workflow Work is flowing through IAG Loyalty transparently and efficiently.  We are able to respond swiftly to changes and can monitor our capacity to ensure we focus on the right priorities. Outcome 4 Skilled & engaged colleagues Our colleagues are engaged and have developed the capabilities they need to embed Agile into our culture and ways of working. “I know what it means to be part of IAG Loyalty and how things are done around here.” “I am clear on our priorities and why they are the right focuses – it helps me decide where to invest my time.” “We deliver work effectively, navigate obstacles and re-organise ourselves quickly to find solutions." “I have the skills I need to do my job and am clear on our progress.” By fully embracing and adopting Agile ways of working, we will power our growth and deliver greater value to our stakeholders, partners & customers. 
  • 9. The Hard Work Begins
  • 10. Agile Coaching over Agile Coaches 10
  • 11. The Agile Coaching Community is a group of enthusiastic individuals across IAG Loyalty whom have been upskilled in agile coaching, practices, facilitation & more. The Agile Coaching Community have been core to the delivery of our Agile Outcomes. The Success of our Agile Coaching Community Confidentiality grading goes here Clear prioritisation, Seamless Workflow and Skilled & Engaged Colleagues 11 Advocacy & Building Engagement Workshops that make a Difference 1 to 1 Support to develop Agile Capabilities Making the Strategic Priority Stream Rollout Stick Agile Training for New & Existing Colleagues Providing Tooling Expertise
  • 12. How are IAGL Currently Organised? 12
  • 13. What would I like them to Organise? 13
  • 15. Level 3 - Strategy board 15 Linked to strategic priorities with clear outcomes WIP limits (Red=Bad) Explicit Policies Filters instead of swimlanes
  • 16. Driven by Data Delivery Time We expect this to increase before it decreases If we can decrease arrival rate so it is equal to throughput, we can deliver sustainably
  • 17. In the last 9 months our WIP has decreased from 25 items to 14 items. This shows us that the Portfolio Kanban is driving the right conversations and behaviours around prioritisation. WIP – In Delivery 17
  • 18. 18 TAP sync weekly LT sync fortnightly SLT use in team meetings…? Organisation monthly walk the board Strategy Board Cadences Cadences
  • 19. Level 2 - End to End Coordination 19
  • 21. Level 1 (Teams) - Playbook 21
  • 22. IAGL Flavour of Agile 22
  • 23. When it goes wrong 23
  • 24. 24 Confidential - People Team Update 24 How do we know if we’ve been successful? Colleagues Engagement Attrition OHI Survey Business metrics Efficiencies Avios Earned/ Redeemed Delivery Time Waste reduction Profit Arrival rate meeting throughput* * Finishing as much work as we start
  • 25. We focus on agility We excel at delivery We keep learning and stay curious We bring passion to work We have the courage to reimagine Revenue streams Partners Customer Agile embedded Long term success Sustainable success Core business We’re loyalty pioneers, creating the world’s most rewarding experiences Our vision Our values We take belonging seriously Our strategy Enablers Measuring success 1 2 3
  • 26. What difference has it made? 26 Removed due to Confidentiality
  • 27. Confidentiality grading goes here Colleague engagement survey results 27
  • 28. Cycle time Delivery Time We expect this to increase before it decreases If we can decrease arrival rate so it is equal to throughput, we can deliver sustainably
  • 29. A Colleague Perspective on the Last Year Having the whole company on board has helped tremendously. You are able to learn off of other colleagues and adapt new ways of working that they have tried and tested I love all of the Kanban Boards & Jira's including the portfolio boards, it makes my work life more organised and transparent with my line manager. The JIRA boards are great for visibility of work and assigning priorities within the team. The transparency of having a list of tasks visible to me and the wider team motivates/pressures me to work through tasks and demonstrate delivery to the business. Too much time was spent talking about what Agile was and it lacked tangible vision/application in day to day work. Shorter more intense workshops with practical application would have engaged teams faster and with more enthusiasm. It doesn't feel like a 'phase', it feels like its here to stay! Many areas of work are dependent on OpCo engagement and pace. We should share/brief our ways of working with OpCos so they better understand what we are trying to achieve and support us in this journey. …it's evident to see that agile application has much greater utility in project-based work than non project-based work/partner relations.
  • 30. 30 Our Big Learnings The Portfolio Board is driving the right conversations around prioritisation & capacity management Our biggest challenge with achieving our Agile ambitions is our interface with partners and opcos who don’t work in the same way By engaging frequently with our SLT we achieved higher levels of engagement and positively impact our teams Evolving our own IAG Loyalty flavour of agile to meet the unique needs of our people and our business is non-negotiable We could only take the Agile Evolution so far until we had the right structure in place, which was achieved through the People realignment We lacked a baseline in Y1, which made value demonstration challenging. We now have this in place which enables us to measure the efficiencies the Evolution has driven through the organisation Consistent upskill and development is key – not just in the theory but in practical application Year 1 focused on putting the right infrastructure in place to drive efficiencies and deliver greater value in Year 2
  • 31. Do you need Agile Coaches? 31