Healthcare moonshot in Africa
- 1. Connecting people across Africa to modern world-class care.
- 2. Problem 4 in 10According to a survey conducted by the Pew Research Center, 4 in 10 Africans identify improvement in healthcare as their top concern (this was the highest of all concerns identified in the survey) with improvement in care at hospitals and clinics identified as the top health concern. The countries surveyed in this research included Burkina Faso, Senegal, Tanzania, Uganda, Nigeria, South Africa, Ghana, Ethiopia and Kenya, all of which are located in Sub Saharan Africa.
- 3. Problem 1 in 2About 1 in 2 patients who visited a clinic in Ghana (our first go to market) either had a negative impression of the care they received or reported being mistreated by healthcare workers. Visiting a clinic is often an all day experience for most patients in Ghana. Many have to drive hours in traffic and wait for hours at a clinic to see a doctor who often looks distracted, rushed and aloof to their concerns. Source: Goodman AMC
- 4. Solution We combine digital technology and medicine to build a network of modern world-class mini clinics across Africa and other emerging markets to deliver affordable high quality care to patients closer to home. HIGH QUALITY. LOW COST CARE. CLOSER TO HOME
- 5. Product DOCTA seamlessly connects patients to high quality, low cost care closer to home via our network of mini clinics or on the go via our app where patients can text, call or have a video chat with their doctor. Because we offer an end to end digital experience via our app, patients can take their care team on the go and receive proactive and actionable reminders to help them make the best decision about their health anytime anywhere.
- 6. Market Size
- 7. Market Size Source: NHIS 35M OPD VISITS (Ghana) Total available market OPD = outpatient visits ~20M Secondary emergencies & Primary care Total serviceable market
- 8. Market Size - Industry size Source: Mckinsey 32B Projected annual consumer spending on healthcare provision (2020)
- 9. Business Model We charge $19.99 per consultation at our clinics Financial Category FY Projections Operating Revenue Year 1 Year 2 Year 3 Revenue $43,778 $201,379 $525,337 Total operating revenue $43,778 $201,379 $525,337 Opeating Expense Clinic Remodeling $12,840.00 $12,840.00 $25,680.00 Medical Equipment $17,700.00 $17,700.00 $35,400.00 Rent $10,000.00 $20,000.00 $40,000.00 Utilities $3,000.00 $6,000.00 $12,000.00 Internet $550.00 $1,100.00 $2,200.00 Medical Supply restocking $5,000.00 $10,000.00 $20,000.00 SG&A $7,000.00 $10,500.00 $15,750.00 Marketing $15,000.00 $22,500.00 $33,750.00 Analytics & Servers (AWS, Twilio, etc) $2,800.00 $2,800.00 $2,800.00 Salaries & Related Cost $74,587.00 $121,163.00 $193,255.00 Other/Misc $1,472.00 $2,944.00 $5,888.00 Total operating expenses $149,949.00 $227,547.00 $386,723.00 Opeating Income/Net Income Operating Income/EBIT -$106,171 -$26,168 $138,614 Interest Expense $5,040.00 $5,040.00 $5,040.00 EBT -$111,211 -$31,208 $133,574 Franchise Tax $400.00 $400.00 $400.00 Income tax 0 0 $33,394 Net Income -$111,611 -$31,608 $99,781
- 10. Customer Adoption Data Penetration 77.58% Source: Ghana National Communications Authority Adoption Strategy Social Media Marketing (content creation) 1. Twitter 2. Facebook 3. Instagram 4. Youtube Partnerships/Brick & Mortar 1. Private Insurance companies 2. Labs/Pharmacies 3. National Health Insurance Scheme 4. Telecommunication Companies (sponsored data programs) Referral/Incentive Programs Incentives for patients to recommend service to friends and family.
- 11. Competition DOCTA UPSCALE CLINICS MIDTIER PRIVATE CLINICS LOW TIER PRIVATE CLINICS & PUBLIC CLINICS COST $19.99 $70+ $40+ $15-25 QUALITY HIGH HIGH LOW LOW PROXIMITY TO PATIENTS’ HOME CLOSE FAR MIDWAY - FAR MIDWAY - FAR Competitive Landscape
- 12. Competitive advantage 1ST TO MARKET We are the first to combine all elements (digital tech + offline) to deliver a distinctive experience to patients. HIGH QUALITY LOW COST We offer patients a modern experience in a world class environment while reducing wait time and improving outcomes and patient satisfaction. We charge $19.99 vs $70+ at most upscale facilities in the city center who offer comparable quality CLOSE TO HOME Our clinics will be built close to patients homes and due to the low set up cost, we are uniquely positioned to scale to 100s of locations fast compared to current upscale clinics with 1-2 large locations located in the city center. DEDICATED MOBILE APP Patients can connect to their care team on the go and even receive proactive and actionable reminders to stay ahead of their health.
- 13. Strategic Vision Build Network of modern world-class mini clinics Combine digital technology and modern medicine to build a network of modern mini clinics to deliver affordable high quality care to patients closer to home. Deploy On-demand Platform That Supports Convenient Delivery of Care Anywhere/Anytime Paid on-demand service (i.e amazon prime) that offers customers free access to two or more of the following: unlimited text, audio or video call to any of our doctors via our app anytime, anywhere, and/or in-person consultations and other routine services like basic blood test, vaccines, prenatal ultrasounds, medication delivery, emergency response transportation and other benefits at any of our locations for a semi-annual or annual fee. PHASE 1 PHASE 2 PHASE 3 A.I Platform Everyone on our platform will have a secure personal cloud with access to their health data and the computing power to process and deploy actionable information to them when needed so they can catch the onset of a disease before it occurs and make the best decisions about their health everyday. We will also deploy an external analytics platform that uses AI and machine learning to unlock insights from our data to help governments, health providers and other stakeholders within the healthcare industry manage population health, improve care outcomes and properly deploy government and private sector resources to improve healthcare delivery. Roadmap to connecting 100 million people to affordable high-quality care.
- 14. Team CEDRIC FOUDJET - CEO Over 4 years of experience as a healthcare consultant for major healthcare systems in the Midwest region of the United States. Dr. Byrite Asamoah - Chief Medical Officer listed among Ghana’s most influential youth for 2016 and 2017. He was also awarded the People’s Choice Practitioner Award for Health Advocate Clinician, 2017 and is the host of Ghana’s most popular health show, Vodafone Healthline Kojo Sefah - COO Bachelors and Masters degrees in Electrical engineering. Currently completing MBA at Carlson School of Management @ University of Minnesota. Has experience launching several projects in Ghana. Ben Broos- Chief Strategy Officer Currently completing MBA at Carlson School of Management @ University of Minnesota. Experience raising money and leading projects in emerging markets like Uganda Serge Nzepa- CFO Bachelor’s degrees in Chemical Engineering and Finance. Fanatic of financial markets and moonlights as a stock trader.
- 15. www.doctagroup.com cfoudjet@doctagroup.com No. 3006 Forico Mall, Mission Street, Osu, Accra Ghana