Does Your Product Have a Plot - David Womack, R/GA
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The document appears to focus on the narrative structures and emotional elements involved in storytelling, particularly in the context of e-commerce and technology. It mentions various themes such as tension, resolution, and characters, while discussing consumer behavior and the impact of storytelling on product reviews and shopping experiences. Additionally, it emphasizes the importance of emotions, context, and trust in crafting successful narratives.
![ROMANCE
then I met you
[setting]
now I’m happy
emotion
I was
lonely
Proprietary & Confidential. © 2012 R/GA All rights reserved.](https://image.slidesharecdn.com/doesyourproducthaveplotfinalslideshare-120328105213-phpapp01/85/Does-Your-Product-Have-a-Plot-David-Womack-R-GA-53-320.jpg)
Does Your Product Have a Plot - David Womack, R/GA
- 1. Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 2. @DAVIDJWOMACK #sxsw #stories Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 3. Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 4. Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 5. tension time Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 6. tension introduction time Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 7. complication/ tension conflict introduction time Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 8. climax complication/ tension conflict introduction time Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 9. climax complication/ resolution tension conflict introduction time Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 10. SLEEPING: 7.3 HOURS WORKING: 7.8 HOURS CONSUMING SCREEN-BASED STORIES: 8.3 HOURS Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 11. Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 12. Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 13. eCOMMERCE: EARLY DAYS tension Wow! I’m shopping on the internet time Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 14. eCOMMERCE: EARLY DAYS Do they have tension anything I might want to buy? Wow! I’m shopping on the internet time Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 15. eCOMMERCE: EARLY DAYS Let’s try this out Do they have tension anything I might want to buy? Wow! I’m shopping on the internet time Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 16. eCOMMERCE: EARLY DAYS Let’s try this out Do they have Did they steal tension anything I might want to buy? my credit card number? Wow! I’m shopping on the internet time Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 17. Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 18. Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 19. Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 20. Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 21. Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 22. Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 23. Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 24. Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 25. Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 26. eCOMMERCE I’ll buy it! 55 gallons is this the lube tension doesn’t go as I’m looking for? far as it used to I need a lot of lube time Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 27. eCOMMERCE Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 28. eCOMMERCE and telling a story about it by choosing something and I want to see unexpected how you respond I want to tell you something about myself Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 29. • Create a review • Rate a review • Most recent review • Most helpful review • Tag this product • Create a forum • Discussions in the current forum • Lists that mention this product Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 30. 183 EPISODES 1951/1957 100% 0% 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 CHARACTERS Carlos A. Scolari - University of Vic / University Pompeu Fabra:
- 31. 62 EPISODES 2004/2007 100% 0% 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 CHARACTERS Carlos A. Scolari - University of Vic / University Pompeu Fabra:
- 32. Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 33. 1. Reduce 2. Organize 3. Time 4. Learn 5. Differences 6. Context 7. Emotion: More emotions are better than less. 8. Trust 9. Failure 10. The one Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 34. ROMANCE emotion Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 35. ROMANCE they hook up they have an arguement main characters meet each other and live happily ever after we meet the main characters Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 36. ROMANCE: ECOMMERCE we make a but there are a purchase lot of similar products we find the product on and live amazon happily ever after we search for a product Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 37. ADVENTURE Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 38. ADVENTURE hero hero triumphs hero loses wins and we live they fight hero loses happily ever after we meet hero and villain Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 39. GAMES Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 40. TIME WARNER CABLE cable installed wait a month service put on hold sucks want to get cable Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 41. MOST NEW TECHNOLOGY cool let’s try it out I tell my friends this looks interesting Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 42. MOST NEW TECHNOLOGY Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 43. MOST NEW TECHNOLOGY Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 44. SUCCESSFUL PRODUCTS Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 45. Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 46. Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 47. Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 48. Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 49. Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 50. Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 51. Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 52. ROMANCE then I met you now I’m happy emotion I was lonely Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 53. ROMANCE then I met you [setting] now I’m happy emotion I was lonely Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 54. SUCCESSFUL PRODUCTS Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 55. Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 56. Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 57. Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 58. Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 59. Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 60. Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 61. Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 62. Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 63. THANK YOU Proprietary & Confidential. © 2012 R/GA All rights reserved.
- 64. Proprietary & Confidential. © 2012 R/GA All rights reserved.