The American Veterinary Society of Animal Behavior (AVSAB) opposes the use of dominance theory in animal behavior modification, emphasizing that most undesirable pet behaviors are due to accidental reinforcement rather than a desire for dominance. AVSAB recommends employing positive reinforcement techniques rather than coercion or punishment to modify behavior and correct unwanted actions. The society advocates for a deeper understanding of animal behavior through modern scientific principles, prioritizing emotional states and motivations rather than outdated dominance hierarchies.