Don't Build That Website
- 1. Don't Build That Website
- 2. It never ceases to amaze me how often new webmasters set about their online business at the start without actually having clearly defined strategies on how to market and promote the website and the product.
- 3. Now this article is for internet marketing newbies, so the strategies for website promotion are fairly basic therefore experienced internet marketers are under no compulsion to proceed.
- 4. If you are a newbie, however, please pay attention as these website promotional strategies are what you will need to employ over and over again every time you have a new product to promote. Apply these basic techniques and the bedrock of success is laid for you.
- 5. Remember, no traffic, no sales.
- 6. Free listings in Search Engines: Everyone loves to get something for free. The same applies to free traffic.
- 8. Pay Per Click Advertising: Here the search engines list your site based on your bid for a particular keyword(s). Your position in the search listing strongly depends on how much you are prepared to pay for those keywords and the bidding price is also dependent on the popularity and competitiveness of your niche. This Pay Per Click (PPC) listings are the ones you see on the right side of your screen in the search results in, for instance, Google and Yahoo who now own Overture.
- 12. Visit these directories and look out for ezines that fit your products and also the subscription base of those ezines. You then choose to place Solo ads, Sponsor ads or Classified ads on ezines of your choice at an agreed price. The choice of which type of Ad and what ezine(s) to place your Ad would depend on your personal preference and your budget as well.
- 15. Offline Advertising: This is quite often ignored. Just because your business is online does not mean you cannot generate traffic offline. You will be surprised at how potent this weapon can be. Write Press Releases about your product, Product review etc and send it to editors of newspapers and magazine. The one I love most is what we refer to as web ad. Here you use classified ads in newspapers and magazines to drive traffic to your site.
- 16. These are basic strategies you must have mapped out before commencing work on your website. This way you can start marketing the very day your website goes live.
- 17. Always think marketing first.