Don't Hit That Send Button (Without Attending This Session First)
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The session led by Steve Sosa and his team discusses the evolution of written communication and critiques the current use of email on campuses, suggesting it often lacks engagement and fulfillment of its potential. Participants are encouraged to create effective email subject lines and utilize modern design and engagement strategies to improve communication. The session emphasizes a shift towards a user-centered approach in higher education communication, resulting in increased campus involvement and cultural transformation.
Don't Hit That Send Button (Without Attending This Session First)
- 1. Don’t Hit That Send Button (Without Attending This Session First!) Presented by: Steve Sosa, Dean of eLearning and Instructional Support Rebecca McDowell, Senior Manager of Organizational Program Development Jennifer McGuire, Instructional Technologist
- 4. A Brief History of the Written Word
- 5. A Brief History of the Written Word • Cave drawing
- 6. A Brief History of the Written Word • Cave drawing
- 7. A Brief History of the Written Word • Hieroglyphics
- 8. A Brief History of the Written Word • Hieroglyphics
- 9. A Brief History of the Written Word • Scrolls and Books
- 10. A Brief History of the Written Word • Scrolls and Books
- 11. A Brief History of the Written Word • Gutenberg press
- 12. A Brief History of the Written Word • Newspapers
- 13. A Brief History of the Written Word • Electronic communication
- 15. Campus Email • Still stuck in time warp (1971) • Email predates the Internet • Ray Tomlinson, computer engineer, sent test message to himself via ARPANET
- 16. Campus Email
- 17. Campus Email
- 18. Campus Email • Boring • Required reading • Heavy cognitive load • Passive experience
- 19. Campus Email • Ignored • Screen subjects • Read, delete, archive • Little value, necessary evil
- 20. What if it didn’t have to be this way?
- 32. Generational Preferences • Email is still most preferred • We do not utilize email to it’s full potential • Not engaging, interactive, entertaining
- 33. Activity: The Perfect Subject Line
- 34. Activity: Perfect Subject Line
- 35. Activity: Perfect Subject Line • Why are subject so important? • First impression • Only opportunity to take action • 99.9% chance it will get deleted
- 36. Activity: Perfect Subject Line Next 5 minutes • Craft subject lines variations • Incorporate best practices • Quantitative • Short • Catchy • Actionable
- 37. User-Centered Approach In higher education vs. outside of higher education.
- 38. User-Centered Approach • Evites • Promotion, marketing, excitement • Newsletters • Behind-the-scenes insight • Shopping • Unexpected surprise - coupon/discount • Subscriptions • Click to read more
- 45. Innovations in Technology, Email Design Tools • HTML design tools readily available • Highly visual format • Social media integration • Actionable • Free, Free, Free
- 71. Our Strategy and Process • Monthly Newsletters • Engagement Contests • Showcase Employees • Photo Galleries
- 80. Our Strategy and Process Tips 1. Check campus policy 2. Fear the send button 3. Do the happy dance
- 81. Results
- 86. Results (Analytics) • Created fans across campus • Volunteers want to be involved • Faculty are willing to be featured • Shift in organizational culture
- 87. Thank You
- 88. Thank You • Connect with Us (Twitter) @EstebanIsSteve @JennMC75 @Rebecca_Joy_M7