Don’ts for the client
Download as PPTX, PDF0 likes257 views
Don't just consider an agency's credentials, but also speak to existing clients to understand their experiences working with the agency. Large companies like Johnson & Johnson and VISA conduct such reviews to select agencies that can best develop solutions in collaboration. Also, don't ask an agency to come back later with creative ideas in isolation, as this defeats the purpose of hiring an agency to be a collaborative partner, not to work separately from the client.
1 of 4
Download to read offline
More Related Content
What's hot (8)
Ad
Viewers also liked (11)
Ad
Similar to Don’ts for the client (20)
More from Saxbee Consultants (20)
Recently uploaded (20)
Don’ts for the client
- 1. Don’ts For The Client
- 2. Contd.. Don’t just go by good credentials. Seek out four clients and ask how they feel their agency performs — after all, they are the ones living with the work every day. Last year, Johnson & Johnson reviewed their global media in this way, to really understand how other companies use their media agencies to develop solutions. Right now, VISA is doing the same.
- 3. Contd.. Don’t ask the agency to come back three weeks later with creative ideas. It defeats the purpose of why you’re hiring them. You’re looking to find a partner to collaborate with you, not work in isolation. It would be akin to having two synchronized swimmers practicing apart — you will end up in the final pitch watching some great moves, but with no idea of how it will connect with you.
- 4. For details and bookings contact:- Parveen Kumar Chadha… THINK TANK (Founder and C.E.O of Saxbee Consultants & Other-Mother ) Email :-saxbeeconsultants@gmail.com Mobile No. +91-9818308353 Address:-First Floor G-20(A), Kirti Nagar, New Delhi India Postal Code-110015