Doritos powerpoint
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This document analyzes Doritos advertising campaigns targeted at different audiences. It discusses ads appealing to health-conscious people by claiming low-fat Doritos taste the same as regular ones, ads targeting the general public by emphasizing Doritos' monumental flavor in small portions, and macho ads aimed at men linking Doritos to boldness, strength and adventure through extreme sports and scenarios. The document notes logical fallacies used in some ads like false analogies and slippery slopes.
Doritos powerpoint
- 2. Audience- Healthy people Argument- Low fat doritos taste the same as regular doritos Appeal-Bandwagon Logical fallacies- Begging the question
- 4. Audience- The general public Argument- Doritos are so little but pack monumental flavor in every chip Appeal- Tradition Logical Fallacies- False analogy, Hasty Generalization
- 5. Video- Doritos Monstertruck Audience- Men Argument- Doritos=big,bold,crunchy,and tastes like awesome feels Appeal- Transfer Logical Fallacies- false analogy, non-sequitur
- 6. Video- Doritos Gym Audience- Men Argument- People will kill for doritos Appeal- Fear Logical Fallacies- Post hoc, Ergo propter hoc-, Slippery slope
- 7. Conclusion Todays culture is so simple minded that we are easily entertained by anything big,shiny,explosiony,funny,and etc..