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Chapter 4


Recruiting and Selecting
 Staff for International
     Assignments
Chapter Objectives
 In Part I, we demonstrated how people play
  a central role in sustaining international
  operations. As international assignments are
  an important vehicle for staffing, it is critical
  that they are managed effectively, and the
  expatriates are supported so that
  performance outcomes are achieved.
Chapter Objectives (cont.)
  The focus of this chapter is on recruitment
   and selection activities in an international
   context. We will address the following issues:
      The myth of the global manager
      The debate surrounding expatriate failure
      Factors moderating intent to stay or leave the
       international assignment
      Selection criteria for international assignments
      Dual-career couples
      Gender issues
The global manager
Myth 1: There is a universal approach to
        management.
Myth 2: People can acquire multicultural
        adaptability and behaviors.
Myth 3: There are common characteristics
        shared by successful international
        managers.
Myth 4: There are no impediments to mobility.
Current Expatriate Profile
 Category                                     PCN (42%)             HCN (16%) TCN (42%)
 Gender                                       Male (82%)                     Female (18%)
 Age (Yrs)                                    30-49 (60%)                    20-29 (17%)
 Marital status                               Married (65%)                  Single (26%)
                                                                             Partner (9%)
 Accompanied by                               Spouse (86%)                   Children (59%)
 Duration                                     1-3 years (52%)                Short-term (9%)
 Location                                     Europe (35%)                   Asia-Pacific (24%)
 Primary reason                               Fill a position
 Prior international experience               30%

Source: based on data from global Relocation Trends: 2002 Survey Report, GMAC Global Relocation Services,
National Foreign Trade Council and SHRM Global Forum, GMAC-GRS 2003.
Expatriate Failure
  Definition: Premature return of an expatriate
  Under-performance during an international
   assignment
  Retention upon completion
Expatriate Failure Rates
Recall Rate Percent          Percent of Companies
    US Multinationals
       20 - 40%                  7%
       10 - 20%                 69
           < 10                 24
   European Multinationals
       11 - 15%                  3%
        6 - 10                  38
           <5                   59
   Japanese Multinationals
       11 - 19%                 14%
        6 - 10                  10
           <5                   76
Reason for Expatriate Failure

  US Firms                     Japanese Firms
      Inability of spouse to          Inability to cope with
      adjust                           larger overseas
                                       responsibilities
      Manager’s inability to
                                      Difficulties with the new
      adjust                           environment
      Other family problems           Personal or emotional
      Manager’s personal or            problems
      emotional immaturity            Lack of technical
      Inability to cope with           competence
      larger overseas                 Inability of spouse to
      responsibilities                 adjust

  European Multinationals: Inability of spouse to adjust.
Costs of Expatriate Failure
 Direct costs:             Costs vary
    Airfares                according to:
    Associated                 Level of position
     relocation expenses        Country of
    Salary and benefits         destination
    Training and               Exchange rates
     development                Whether ‘failed’
 Averaged $250,000              manager is replaced
  per early return               by another
                                 expatriate
Indirect Cost of Expatriate Failure
  Damaged relationships with key
   stakeholders in the foreign location
  Negative effects on local staff
  Poor labor relations
  Negative effects on expatriate
   concerned
  Family relationships may be affected
  Loss of market share
Factors Moderating Expatriate
Performance
  Inability to adjust to the foreign culture
  Length of assignment
  Willingness to move
  Work-related factors
  Psychological contract/employment
   relationship
The Employment Relationship
  The nature of the employment relationship
      Relational: broad, open-ended and long-term
       obligations
      Transactional: specific short-term monetized
       obligations
  The condition of the relationship
      Intact: when employee considers there has
       been fair treatment, reciprocal trust
      Violated: provoked by belief organization has
       not fulfilled its obligations
The Dynamics of the Employment
Relationship
Likelihood of Exit
International Assignments: Factors
Moderating Performance
The Phases of Cultural Adjustment
The Phases of Adjustment
  The U-Curve is not normative
  The time period involved varies between
   individuals
  The U-Curve does not explain how and why
   people move through the various phases
  It may be more cyclical than a U-Curve
  Needs to consider repatriation
Organizational Commitment
 Affective component
     Employee’s attachment to, identification with
      and involvement in, the organization
 Continuance component
     Based on assessed costs associated with
      exiting the organization
 Normative component
     Employee’s feelings of obligation to remain
Why consider the psychological
contract?
  Nature, location and duration of an
   international assignment may provoke
   intense, individual reactions to perceived
   violations
  Expatriates tend to have broad, elaborate,
   employment relationships with greater
   emphasis on relational nature
  Expectations and promises underpin this
   relationship
Selection Criteria
 Technical ability
 Cross-cultural suitability
 Family requirements
 Country-cultural requirements
 MNE requirements
 Language
Using Traits and Personality Tests to
Predict Expatriate Success
 Although some tests may be useful in
  suggesting potential problems, there may be
  little correlation between test scores and
  performance
 Most of the tests have been devised in the
  United States, thus culture-bound
 In some countries, there is controversy about
  the use of psychological tests ( different
  pattern of usage across countries)
 Use of personality traits to predict intercultural
  competence is complicated by the fact that
  personality traits are not defined and
  evaluated in similar way in different cultures
Factors in Expatriate Selection
Mendenhall and Oddou’s Model
  Self-oriented dimension
  Perceptual dimension
  Others-oriented dimension
  Cultural-toughness dimension
Harris and Brewster’s Selection Typology

Formal                                       Informal
Open
 Clearly defined criteria                    Less defined criteria
 Clearly defined measures                    Less defined measures
 Training for selectors                      Limited training for selectors
 Open advertising of vacancy                 Open advertising of vacancy
  (internal/external)                         Recommendations
 Panel discussions                           No panel discussions
Closed
 Clearly defined criteria                    Selector’s individual preferences
 Clearly defined measures                     determine selection criteria and measures
 Training for selectors                      No panel discussions
 Panel discussions                           Nominations only (networking/reputation)
 Nominations only (networking/reputation)
Solutions to the Dual-career Challenge

  Alternative assignment arrangements
     Short-term
     Commuter
     Other (e.g. unaccompanied, business travel,
      virtual assignments)
  Family-friendly policies
     Inter-company networking
     Job-hunting assistance
     Intra-company employment
     On-assignment career support
Barriers to Females Taking
International Assignments

      External Barrier            Self-established Barriers

 HR managers reluctant to       Some women have limited
  select female candidates         willingness to relocate
 Culturally tough locations or   The dual-career couple
  regions preclude female         Women are often a barrier to
  expatriates                      their own careers by behaving
 Those selecting expatriates      according to gender based
  have stereotypes in their        role models.
  minds that influence decisions
Equal Employment Opportunity Issues
 Cultural Variations
     Law and enforcement
     Social values
     Corporate practices
 The United States
     EEOA within the country
     International approach
Chapter Summary
 This chapter has addressed key issues affecting
 recruitment and selection for international
 assignments. We have covered:
 Four myths related to the concept of a global
  manager
 The debate surrounding the definition and
  magnitude of expatriate failure.
  (cont.)
Chapter Summary (cont.)
  Cultural adjustment and other moderating factors
   affecting expatriate intent to stay and
   performance.
  Individual and situational factors to be considered
   in the selection decision.
  Evaluation of the common criteria used revealed
   the difficulty of selecting the right candidate for an
   international assignment and the importance of
   including family considerations in the selection
   process.
   (cont.)
Chapter Summary (cont.)
  Dual-career couples as a barrier to staff
   mobility, and the techniques that multinationals are
   utilizing to overcome this constraint.
  Female expatriates and whether they face different
   issues to their male counterparts.
  It is clear that, while our appreciation of the issues surrounding
expatriate recruitment and selection has deepened in the past 20 years,
much remains to be explored.
  The field is dominated by US research into predominantly US samples
of expatriates, although there has been an upsurge in interest from
European academics and practitioners.
Chapter Summary
It is also apparent that staff selection remains critical.
Finding the right people to fill positions, particularly
key managers – whether PCN, TCN or HCN – can
determine international expansion.
However, effective recruitment and selection are only
the first step.
We will explore in the next chapter that maintaining
and retaining productive staff are equally important.
Chapter Summary
 Corporate philosophy on recruiting and selection
 Selection criteria and issues of concern
 Local and home countries’ policies on foreign labor
 Variations in national labor law and labor markets
 Inter-company networking
 Intra-company arrangement
 Career assistance programs
 Training and continuous adaptation
Chapter Summary (cont.)
Will the factors affecting the selection decision be similar for
multinationals emerging from countries such as China and India?
If more multinationals are to encourage subsidiary staff to
consider international assignments as part of an intra-organizational
network approach to management, we will need further
understanding of how valid the issues discussed in this chapter are
for all categories of staff from different country locations.
Another area that remains ignored is the selection of non-
expatriates, that is, the international business travelers we discussed
in Chapter 3. In our survey of current literature, there is a paucity
of recognition of this group.
(cont.)
Chapter Summary (cont.)
The various consulting firm surveys conducted into
relocation trends in 2002 that we draw on in this
chapter indicate that more multinationals are
resorting to replacing traditional assignments with
business travel as a way of overcoming staff
immobility. Likewise, there is a need for further
work into the performance–selection link
surrounding non-standard assignments, including
commuter and virtual assignments.

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Dowling chapter 4

  • 1. Chapter 4 Recruiting and Selecting Staff for International Assignments
  • 2. Chapter Objectives  In Part I, we demonstrated how people play a central role in sustaining international operations. As international assignments are an important vehicle for staffing, it is critical that they are managed effectively, and the expatriates are supported so that performance outcomes are achieved.
  • 3. Chapter Objectives (cont.)  The focus of this chapter is on recruitment and selection activities in an international context. We will address the following issues:  The myth of the global manager  The debate surrounding expatriate failure  Factors moderating intent to stay or leave the international assignment  Selection criteria for international assignments  Dual-career couples  Gender issues
  • 4. The global manager Myth 1: There is a universal approach to management. Myth 2: People can acquire multicultural adaptability and behaviors. Myth 3: There are common characteristics shared by successful international managers. Myth 4: There are no impediments to mobility.
  • 5. Current Expatriate Profile Category PCN (42%) HCN (16%) TCN (42%) Gender Male (82%) Female (18%) Age (Yrs) 30-49 (60%) 20-29 (17%) Marital status Married (65%) Single (26%) Partner (9%) Accompanied by Spouse (86%) Children (59%) Duration 1-3 years (52%) Short-term (9%) Location Europe (35%) Asia-Pacific (24%) Primary reason Fill a position Prior international experience 30% Source: based on data from global Relocation Trends: 2002 Survey Report, GMAC Global Relocation Services, National Foreign Trade Council and SHRM Global Forum, GMAC-GRS 2003.
  • 6. Expatriate Failure  Definition: Premature return of an expatriate  Under-performance during an international assignment  Retention upon completion
  • 7. Expatriate Failure Rates Recall Rate Percent Percent of Companies US Multinationals 20 - 40% 7% 10 - 20% 69 < 10 24 European Multinationals 11 - 15% 3% 6 - 10 38 <5 59 Japanese Multinationals 11 - 19% 14% 6 - 10 10 <5 76
  • 8. Reason for Expatriate Failure  US Firms  Japanese Firms Inability of spouse to  Inability to cope with adjust larger overseas responsibilities Manager’s inability to  Difficulties with the new adjust environment Other family problems  Personal or emotional Manager’s personal or problems emotional immaturity  Lack of technical Inability to cope with competence larger overseas  Inability of spouse to responsibilities adjust European Multinationals: Inability of spouse to adjust.
  • 9. Costs of Expatriate Failure  Direct costs:  Costs vary  Airfares according to:  Associated  Level of position relocation expenses  Country of  Salary and benefits destination  Training and  Exchange rates development  Whether ‘failed’  Averaged $250,000 manager is replaced per early return by another expatriate
  • 10. Indirect Cost of Expatriate Failure  Damaged relationships with key stakeholders in the foreign location  Negative effects on local staff  Poor labor relations  Negative effects on expatriate concerned  Family relationships may be affected  Loss of market share
  • 11. Factors Moderating Expatriate Performance  Inability to adjust to the foreign culture  Length of assignment  Willingness to move  Work-related factors  Psychological contract/employment relationship
  • 12. The Employment Relationship  The nature of the employment relationship  Relational: broad, open-ended and long-term obligations  Transactional: specific short-term monetized obligations  The condition of the relationship  Intact: when employee considers there has been fair treatment, reciprocal trust  Violated: provoked by belief organization has not fulfilled its obligations
  • 13. The Dynamics of the Employment Relationship
  • 16. The Phases of Cultural Adjustment
  • 17. The Phases of Adjustment  The U-Curve is not normative  The time period involved varies between individuals  The U-Curve does not explain how and why people move through the various phases  It may be more cyclical than a U-Curve  Needs to consider repatriation
  • 18. Organizational Commitment  Affective component  Employee’s attachment to, identification with and involvement in, the organization  Continuance component  Based on assessed costs associated with exiting the organization  Normative component  Employee’s feelings of obligation to remain
  • 19. Why consider the psychological contract?  Nature, location and duration of an international assignment may provoke intense, individual reactions to perceived violations  Expatriates tend to have broad, elaborate, employment relationships with greater emphasis on relational nature  Expectations and promises underpin this relationship
  • 20. Selection Criteria  Technical ability  Cross-cultural suitability  Family requirements  Country-cultural requirements  MNE requirements  Language
  • 21. Using Traits and Personality Tests to Predict Expatriate Success  Although some tests may be useful in suggesting potential problems, there may be little correlation between test scores and performance  Most of the tests have been devised in the United States, thus culture-bound  In some countries, there is controversy about the use of psychological tests ( different pattern of usage across countries)  Use of personality traits to predict intercultural competence is complicated by the fact that personality traits are not defined and evaluated in similar way in different cultures
  • 23. Mendenhall and Oddou’s Model  Self-oriented dimension  Perceptual dimension  Others-oriented dimension  Cultural-toughness dimension
  • 24. Harris and Brewster’s Selection Typology Formal Informal Open  Clearly defined criteria  Less defined criteria  Clearly defined measures  Less defined measures  Training for selectors  Limited training for selectors  Open advertising of vacancy  Open advertising of vacancy (internal/external)  Recommendations  Panel discussions  No panel discussions Closed  Clearly defined criteria  Selector’s individual preferences  Clearly defined measures determine selection criteria and measures  Training for selectors  No panel discussions  Panel discussions  Nominations only (networking/reputation)  Nominations only (networking/reputation)
  • 25. Solutions to the Dual-career Challenge  Alternative assignment arrangements  Short-term  Commuter  Other (e.g. unaccompanied, business travel, virtual assignments)  Family-friendly policies  Inter-company networking  Job-hunting assistance  Intra-company employment  On-assignment career support
  • 26. Barriers to Females Taking International Assignments External Barrier Self-established Barriers  HR managers reluctant to  Some women have limited select female candidates willingness to relocate  Culturally tough locations or  The dual-career couple regions preclude female  Women are often a barrier to expatriates their own careers by behaving  Those selecting expatriates according to gender based have stereotypes in their role models. minds that influence decisions
  • 27. Equal Employment Opportunity Issues  Cultural Variations  Law and enforcement  Social values  Corporate practices  The United States  EEOA within the country  International approach
  • 28. Chapter Summary This chapter has addressed key issues affecting recruitment and selection for international assignments. We have covered:  Four myths related to the concept of a global manager  The debate surrounding the definition and magnitude of expatriate failure. (cont.)
  • 29. Chapter Summary (cont.)  Cultural adjustment and other moderating factors affecting expatriate intent to stay and performance.  Individual and situational factors to be considered in the selection decision.  Evaluation of the common criteria used revealed the difficulty of selecting the right candidate for an international assignment and the importance of including family considerations in the selection process. (cont.)
  • 30. Chapter Summary (cont.)  Dual-career couples as a barrier to staff mobility, and the techniques that multinationals are utilizing to overcome this constraint.  Female expatriates and whether they face different issues to their male counterparts. It is clear that, while our appreciation of the issues surrounding expatriate recruitment and selection has deepened in the past 20 years, much remains to be explored. The field is dominated by US research into predominantly US samples of expatriates, although there has been an upsurge in interest from European academics and practitioners.
  • 31. Chapter Summary It is also apparent that staff selection remains critical. Finding the right people to fill positions, particularly key managers – whether PCN, TCN or HCN – can determine international expansion. However, effective recruitment and selection are only the first step. We will explore in the next chapter that maintaining and retaining productive staff are equally important.
  • 32. Chapter Summary  Corporate philosophy on recruiting and selection  Selection criteria and issues of concern  Local and home countries’ policies on foreign labor  Variations in national labor law and labor markets  Inter-company networking  Intra-company arrangement  Career assistance programs  Training and continuous adaptation
  • 33. Chapter Summary (cont.) Will the factors affecting the selection decision be similar for multinationals emerging from countries such as China and India? If more multinationals are to encourage subsidiary staff to consider international assignments as part of an intra-organizational network approach to management, we will need further understanding of how valid the issues discussed in this chapter are for all categories of staff from different country locations. Another area that remains ignored is the selection of non- expatriates, that is, the international business travelers we discussed in Chapter 3. In our survey of current literature, there is a paucity of recognition of this group. (cont.)
  • 34. Chapter Summary (cont.) The various consulting firm surveys conducted into relocation trends in 2002 that we draw on in this chapter indicate that more multinationals are resorting to replacing traditional assignments with business travel as a way of overcoming staff immobility. Likewise, there is a need for further work into the performance–selection link surrounding non-standard assignments, including commuter and virtual assignments.