Dpc introduction
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David Polk is an expert strategist who has advised Fortune 100 companies on reputation management, crisis communications, issues management, and other areas. He understands that effective communications requires results-driven strategy and execution, not just hype or gimmicks. With decades of experience across industries, he has helped firms communicate their value, protect their reputation, and grow their business.
Dpc introduction
- 1. More than ideas. Solutions.
- 2. It’s crowded out there, easy to get lost in all the PR hype. David Polk helps businesses cut through the noise to engage audiences that matter. He has advised Fortune 100 companies on reputation management, financial communications, media relations, crisis communications, issues management, litigation support and special situations. He understands that it takes more than trendy PR gimmicks to help businesses achieve their goals. It takes results-driven strategy and expert execution. His expertise as a strategist and practitioner in a broad range of industries has helped firms project their value, protect their reputation and, ultimately, grow their business.
- 3. Quarterly Earnings Expertise Crisis Communications Issues ManagementMedia Relations Social Media Strategy Mergers & Acquisitions Layoffs/Restructurings Litigation Support Media Training Divestitures Licensing Agreements ExecutiveVisibility
- 4. Experience
- 5. Media Relations Impactful Coverage As the top media relations strategist for several industry leading companies, David has overseen every aspect of communicating a company’s value, from earnings releases, executive interviews, investor roadshows, M&A and licensing deals, bond offerings and much more. He maintains extensive contacts with top-tier business and trade reporters and has routinely secured exclusive coverage in the most sought after business, trade and B-to-B media outlets.
- 6. GlobalTransactions Financial Communications With sales of its top-selling drug Aranesp spiraling downward due to safety concerns and the company’s depressed stock price giving rise to takeover rumors, Amgen’s future growth was literally riding on its next potential blockbuster drug, known as denosumab. Key to easing shareholder concerns was a milestone partnership with GlaxoSmithKline to sell the drug in Asia and emerging markets. David led the collaborative effort between Amgen and GSK to develop messaging and coordinate outreach to the international business media that resulted in positive coverage around the world.
- 7. Reputation Management Rebuilding Reputation David was the architect of a media and executive visibility strategy that told the story of Tyco’s transformation from a corporate cautionary tale to a company guided by a talented, ethical executive team. His messaging positioned the $30 billion conglomerate as a profitable operating company instead of an assortment of disparate units acquired during the previous leadership’s tenure. The strategy garnered extensive positive coverage, including in the Wall Street Journal, BusinessWeek, USA Today, Fortune and Fast Company, and on network morning shows Good Morning America and Today.
- 8. Issues Management When the ‘got milk’ campaign came under attack in the blogosphere from critics complaining that actress Salma Hayek speaking Spanish in U.S. commercials was anti-American, David defended the milk industry’s perennial campaign. His messaging stressed Ms. Hayek’s cross-cultural popularity and the campaign’s historic use of diverse celebrities to extol milk’s nutritional values. David’s strategy of engaging trendsetting mommy bloggers did double duty - effectively thwarting the critics and heightening awareness of the campaign. Social Media Savvy
- 9. Crisis Communications Protecting Product Integrity When safety concerns intensified Food and Drug Administration oversight of Amgen’s $3 billion drug Aranesp, David became deeply engaged in efforts to protect the integrity of the product and defend the company’s reputation as an ethical and innovative biotech pioneer. In the immediate aftermath of negative clinical trials, he helped execute a crisis plan to tell the company’s side of the story. He then developed a long-term communications strategy that utilized the CEO and head of R&D as chief storytellers to address patient, physician, investor, regulator and employee concerns.
- 10. David has provided litigation support for many high-stakes corporate cases, from whistleblower lawsuits to intellectual property disputes. Raytheon’s lawsuit to discover the names of 21 employees sharing competitively sensitive information in Yahoo! chat rooms became a national story overnight and set a precedent for social media privacy. David won balanced news coverage of Raytheon’s contentious move to sue Yahoo! as he convinced reporters and editors that employees have an obligation to protect nonpublic information, and that social media forums are not the company water cooler. Litigation Support Controversial Lawsuits
- 11. Issues Management Corralling Mad Cow When a case of mad cow disease, or Bovine Spongiform Encephalopathy (BSE), was discovered on a California cattle ranch, the dairy industry and the U.S. Department of Agriculture joined forces to address America’s concerns. David provided counsel and led efforts to manage the message that the nation’s dairy supply was safe and that there was no danger to consumers. By proactively engaging dozens of social and traditional media, facts about the disease and the government’s investigation were delivered.
- 12. David has developed communications strategy for many high-profile controversial issues, from SEC investigations, stock drops, executive transitions, layoffs and plant closings. He was Raytheon’s chief media strategist and spokesperson during the company’s bitter strike by 2,700 electrical workers in Massachusetts. The walkout was Raytheon’s first in 30 years, generating major demonstrations and national news coverage. David counseled company executives and the negotiation team before and during the month-long stoppage. Special Situations Labor Unrest, etc.