Dr. Brett Swenson: The Case for a Hybrid Transition
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The document discusses a hybrid approach to transitioning a traditional medical practice to a membership model in Scottsdale, AZ. It outlines the pros and cons of operating both fee-for-service and membership practices simultaneously, emphasizing strategies for patient engagement and membership growth. Key challenges include differing overhead structures and managing two practices, but the hybrid model mitigates financial risk and allows for personal patient relationships.
Dr. Brett Swenson: The Case for a Hybrid Transition
- 2. SwensonMD PremierCare • Membership Medicine practice in Scottsdale, AZ • 50% Concierge • 35% DPC pricing/services • 15% Full DPC
- 3. Goals • Last year - how do we get more physicians to embrace membership medicine, DPC? • Fear of taking “the leap” • Risk averse • “On a track”
- 4. Hybrid Approach • Reduce risk • Traditional transition has a cliff • Introduce patients to Membership option • Continue to operate FFS practice in parallel • Wind down FFS practice as Membership practice grows
- 5. Pros • No hard cutoff • Unlimited time to introduce Membership • Personal sales approach • Time to hone message
- 6. Cons • Managing two separate practices functioning in one space • Sales efforts extended over a longer time-frame • No hard cutoff to prod transition
- 8. Keys to Membership Growth • Prep marketing materials • Set aside 5 minutes per patient daily to discuss membership option • Hone sales message
- 9. Keys to Maintaining Two Practices at Once • Block out slots for membership visits • Always work in membership patients for same- day appointments • Answer calls and messages from membership patients promptly
- 10. Biggest Transition Challenge • Totally different overhead structures for membership and FFS practices • Space • Staff • Billing
- 11. Why Hybrid Worked for Me • Never a moment where the practice was at risk of going under • Personal conversation with all of my patients