1st Draft, 2nd Draft and
        3rd Draft
1St Draft
Brand Identity and Masthead                               Layout
I made the Brand Identity gold, because I wanted          I have followed the rule of thirds, because I wanted the
the contrast with a pink background. Also I have          picture to standout the most, as this is what people se first
the curled “V” in the middle, as this will be used        when looking for magazines. However, I didn’t want
as the logo and help my target audience to                everything to be too neat (e.g. there are large gaps between
identify my magazine, but also the curled part of         the cover lines and the brand identity, highlighting the
the “V” is to create a sense of elegance for              different sections), so I want the image to overlay the brand
teenage girls, which would appeal to them                 identity, to create 3D effects, which makes the front cover
                                                          more interesting
Hybrid                                                                                                 Exclusive
I didn’t want the                                                                                      I put “Exclusive” right
hybrids to be all                                                                                      under the Headline/
over the front                                                                                         banner, this is because, I
                                                                                                       know that if my target
cover, as some
                                                                                                       audience sees this first,
magazines place                                                                                        and reads the main story
them at different                                                                                      underneath, I will be
angles, etc… and it’s                                                                                  able to catch the
not always                                                                                             attention of these artists
appealing to the                                                                                       fans, which makes them
eye, so I have tried                                                                                   want to read on. Also,
to keep them neat,                                                                                     this will be a unique font
but I will use the                                                                                     compared to the other
font to make it                                                                                        cover lines, because this
                                                                                                       will help to highlight the
more fun
                                                                                                       main story
Cover line
The cover line’s                                                                                       Kicker
are above the
hybrid’s so that
my target
audience can
                                            HANNAH &                                                   I have put the kicker in
                                                                                                       front of the picture, but
                                                                                                       more towards the
                                                                                                       bottom of the picture.
easily identify
what the different
hybrids are.
                                             LOUISA                                                    This is because, the first
                                                                                                       thing the reader will see
                                                                                                       is the kicker and the
                                                                                                       picture behind is the
Therefore, I can
                                                                                                       visual context of the
catch their
                                                                                                       kicker, like visual
attentions more                                                                                        evidence. Therefore I will
clearly. I will also                                                                                   not be only attracting y
have the font                                                                                          target audience, but also,
much larger and a                                                                                      the fans of those two
different font to                                                                                      singers.
the hybrids, this is    Lure                                      Colour
because this will       I put the lure at the bottom of the       When I did my questionnaire, I
make the cover                                                                                              Font
                        magazine, because the reader will         found out that my target
lines standout. But                                               audience mainly want a spring
                                                                                                            The fonts are very
                        read in a Z angle, therefore, the last
also, because it                                                  coloured theme, therefore the             free flowing,
                        thing (production feature) they will
stands out, I will                                                background is either baby blue            meaning curly
                        see is the lure. Meaning they are
use a font that                                                   or a baby pink colour scheme.             etc…. because I’m
                        more likely to take in the last
represents the                                                    Also the writing is most likely to        targeting teenage
                        information they read, and as the         be gold, because it compliments
style of my                                                                                                 girls
                        lure is meant to be exciting, this will   both of these background
magazine e.g.           make the reader want to read on           colours, as well as keeping with
Curlz MT                about the main story.                     the theme of spring
2nd Draft




• I couldn’t follow the same pose as the 1st
  Draft, because my target audience chose this picture
  above.
• I have changed the background to a slight peach
  colour, as it complements the colours of the
  costume, but also it creates a warmth to the picture
3rd Draft




•   I added the chrome effect (silver background), because the peach
    background was very hard to work with in term of finding
    complementary colours for fonts.
•   Also, the colours were becoming to feminine, that the magazine was
    more like a fashion magazine rather than a muisc magazine. Meaning
    even though I have targeted teenage girls, I still need to be able to allow
    other target audiences such as grown women musicians, as it is mainly
    adults who are musicians.
Feedback on Draft 3

• The water effect around the
  musicians is very distracting, and
  covers the brand identity.
  Therefore, I think I will have to be
  more simple, but stylish with the
  background, so I will keep the
  silver background,and take off the
  chrome effect.

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Drafts front cover

  • 1. 1st Draft, 2nd Draft and 3rd Draft
  • 3. Brand Identity and Masthead Layout I made the Brand Identity gold, because I wanted I have followed the rule of thirds, because I wanted the the contrast with a pink background. Also I have picture to standout the most, as this is what people se first the curled “V” in the middle, as this will be used when looking for magazines. However, I didn’t want as the logo and help my target audience to everything to be too neat (e.g. there are large gaps between identify my magazine, but also the curled part of the cover lines and the brand identity, highlighting the the “V” is to create a sense of elegance for different sections), so I want the image to overlay the brand teenage girls, which would appeal to them identity, to create 3D effects, which makes the front cover more interesting Hybrid Exclusive I didn’t want the I put “Exclusive” right hybrids to be all under the Headline/ over the front banner, this is because, I know that if my target cover, as some audience sees this first, magazines place and reads the main story them at different underneath, I will be angles, etc… and it’s able to catch the not always attention of these artists appealing to the fans, which makes them eye, so I have tried want to read on. Also, to keep them neat, this will be a unique font but I will use the compared to the other font to make it cover lines, because this will help to highlight the more fun main story Cover line The cover line’s Kicker are above the hybrid’s so that my target audience can HANNAH & I have put the kicker in front of the picture, but more towards the bottom of the picture. easily identify what the different hybrids are. LOUISA This is because, the first thing the reader will see is the kicker and the picture behind is the Therefore, I can visual context of the catch their kicker, like visual attentions more evidence. Therefore I will clearly. I will also not be only attracting y have the font target audience, but also, much larger and a the fans of those two different font to singers. the hybrids, this is Lure Colour because this will I put the lure at the bottom of the When I did my questionnaire, I make the cover Font magazine, because the reader will found out that my target lines standout. But audience mainly want a spring The fonts are very read in a Z angle, therefore, the last also, because it coloured theme, therefore the free flowing, thing (production feature) they will stands out, I will background is either baby blue meaning curly see is the lure. Meaning they are use a font that or a baby pink colour scheme. etc…. because I’m more likely to take in the last represents the Also the writing is most likely to targeting teenage information they read, and as the be gold, because it compliments style of my girls lure is meant to be exciting, this will both of these background magazine e.g. make the reader want to read on colours, as well as keeping with Curlz MT about the main story. the theme of spring
  • 4. 2nd Draft • I couldn’t follow the same pose as the 1st Draft, because my target audience chose this picture above. • I have changed the background to a slight peach colour, as it complements the colours of the costume, but also it creates a warmth to the picture
  • 5. 3rd Draft • I added the chrome effect (silver background), because the peach background was very hard to work with in term of finding complementary colours for fonts. • Also, the colours were becoming to feminine, that the magazine was more like a fashion magazine rather than a muisc magazine. Meaning even though I have targeted teenage girls, I still need to be able to allow other target audiences such as grown women musicians, as it is mainly adults who are musicians.
  • 6. Feedback on Draft 3 • The water effect around the musicians is very distracting, and covers the brand identity. Therefore, I think I will have to be more simple, but stylish with the background, so I will keep the silver background,and take off the chrome effect.