DRIMM project1997

We know that
Details
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Difference
The
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Dentistry Related Internet Marketing and ManagementDentistry Related Internet Marketing and Management
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Dr. Rubens ZimbresDr. Rubens Zimbres
Business summary
• Overview of the project
Professional experience
Educational background
Languages Address Alternate Address
4946, Brig Luis Antonio St 570, Arruda Botelho St
Itaim Alto Pinheiros
São Paulo, Brazil São Paulo, Brazil
CEP 01402-002 CEP 05466-000
(55) (0XX11)3889-0465 (55) (02111) 3022-6755
dentalexec@ig.com.br
Resume and Details of the ProjectResume and Details of the Project
FeedbackQuestions

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Professional ExperienceProfessional Experience
 Survival - Dental Consulting São Paulo Brazil 01/1998 - today
– owner
– website at http://www.angelfire.com/electronic/dentistdeveloped by myself
 Dental Office Dental Assistance São Paulo Brazil 01/1998 - today
– owner
– Former website at http://www.meudentista.com developed by myself
 Personal dental office São Paulo Brazil 07/1997 - today
– dentist
– place where the D.R.I.M. concept was developed and partially tested
 São Paulo Air Force Material Supplier São Paulo Brazil 07/1997 - 02/1998
– temporary 1st Lieutenent Dentist
– boss of the health squadron from 1997 to 1998, commander of its Operational Enhancement Program
 São Paulo Air Force Hospital São Paulo Brazil 10/1992 - 07/1997
– temporary 2nd Lieutenent Dentist
– selected for brazilian tourists rescue in St Maarten Island in 1995, september after Luis hurricane devastation
– teacher in the 10th. Cientific Journey of Brazilian Air Force, 1996, september, in the subject: “Trigger Points and
TMJ disfunction” in 1996
– responsible for commercial and military pilots oral inspection from 1994 to 1997
– member of Brazilian Air Force Dental Team in ACISO missions in Brazil - Bolivia frontier in 1997.
 Amico Dental Assistance São Paulo Brazil 08/1992 - 10/1993
– Dentist
Back to Resume

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Educational BackgroundEducational Background
 Dante Alighieri School São Paulo 1977 to 1987
– italian school in São Paulo
 Brazilian Society of English Culture - member of the British Council São Paulo 1995 to 1987
– until the Cambridge Test
 São Paulo Dentistry University - USP São Paulo 1988 to 1992
– study and presentation of the theme “Determinants of Occlusal Morphology” in the National
Dentistry Congress in 1991
– member of Fixed Prosthodontics team in 1991 ( 120 hours )
– member of the Fixed Prosthodontics translation group rensponsible for the portuguese
version of Peter Dawson’s book entitled : “ Evaluation, Diagnosis and Treatment of
Occlusal Problems ” , 2nd edition in 1991
– extensive research about “ Trigger Points and their Referred Pain Areas “ in 1991
– treatment and reabilitationn of patients with TMJ Disorders in Fixed Prosthodontics
Clinical Centre in 1991 ( 250 hours )
– teacher in EAP ( Dentistry Professional Enhancement School of São Paulo Dentists
Association ) with DDS Claudio Sendyk in the clinical course “Fixed Prosthodontics -
Clinical Update “in 1992 and 1994 ( 80 hours each )
– study and presentation of the theme “ Cracked Tooth Syndrome” as a member of
Restorative Dentistry team in 1995 ( 120 hours )
– teacher in the 10th. Cientific Journey of Brazilian Air Force, 1996, september, in the subject: “Trigger Points
and TMJ disfunction” in 1996
 Spent one year in Los Angeles working in dental offices – 2000
 Currently on Master’s Degree in Administration – Universidade Presbiteriana Mackenzie
Back to Resume

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LanguagesLanguages
 Languages:
– Portuguese Fluent
– English Fluent
– Italian Medium
– Spanish Medium
Back to Resume

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Overview of the ProjectOverview of the Project
Project Goals
Project Description Programation
Technology
Allocated Resources
Current Status and Future
The D.R.I.M.
ProjectDentistry Related Internet Marketing and
Management
D.R.I.M. Implantation Phase
D.R.I.M. Operational Phase
D.R.I.M. Marketing Plan
Back to Resume
Problems and Solutions
Conventional Dental System

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 Since 1997, 6.000 hours were dedicated to create this inovative approach in dental management and marketing by the
massive use of Internet advantages. Actually ( 10/27/99 ) There are 683 Mb in 6.796 files ( see video capture ).
 D.R.I.M. Project is a partnership proposal, to create the most powerful dental management system in the world. It’s based
in the massive use of internet and the opportunity of being the first dental virtual manager in the world entering an actual
growing market share. Its purpose is to create an interconnected dental related community ( dentists, staff, dental
assistances and dental suppliers) 24 hours available.
 Software and services needed are already in the market, although they are not totally interconnected by any system and
currently used for other purposes.
 The Patient will be able to :
– Schedule himself from any cellular, public phone or computer ( remote access ) or even using audio and videoconference.
– Make online payments in regular phones and D.R.I.M. Website
– Access D.R.I.M. website to see images, maps, FAQ, dentists homepages and others
 The Dentist will be able to :
– connect to D.R.I.M. server and evaluate his/her performance monthly, receiving graphics and useful management tips, create
his/her own e-brochure, select staff by videoconference
 The Staff will be able to :
– download schedule from internet server
– apply filters daily and weekly, to manage schedule, recalls, birthdays, dental procedures, accounts and follow-ups
– use email for sending cards, remembering the patient about the appointment
– make online payments to Dental Suppliers
 Dental Suppliers will access D.R.I.M. server to get the dental materials requests
 Dental Assistances will be able to:
– reimburse their dentists using online services, no more letters, papers, unnecessary delays and costs.
– Apply filters to determine details of production: dentists, procedures, amount of reimburse, number of associates using a
specific dentist, etc
 D.R.I.M. management system can be used also for medical area, like hospitals, where each patient / room could have a
web page containing updates of patient records, evolution of disease and other. Medical Plans can be stongly beneficiated
by D.R.I.M. using the same features planned for dentists.
D.R.I.M. Project DescriptionD.R.I.M. Project Description
See D.R.I.M. Advantages and Benefits

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D.R.I.M.D.R.I.M.
Advantages and BenefitsAdvantages and Benefits
 D.R.I.M. Advantages and benefits:
– Dentists will create local D.R.I.M. Professional Groups and will be able to share marketing investment and more
advantages when buying together in dental suppliers
– Unlimited Global Market: dentistry, computers and internet are everywhere
– Inelastic demand: Dentistry is a human basic need, almost regardless of price, fashion or local market
– Dentistry relationship is based in confidence. Yes, there are millions of consumers ( patients ) but each one is
under custody of a dentist. Shared management
– It requires minimal labor requirements: it’s a self managed virtual corporation
– Does not need large amounts of eletricity, advertising, legal advice, high priced employees, large inventory, etc
– Does not require big cash outlays or major investments in equipment: only a database located in the Internet
server and practice’s software
– Is based in a reliable e-commerce: there are almost none “one-buy” patients: security can be achieved
combining number of treatment plan + credit card number + name of dentist + name of patient . D.R.I.M.
connects all parts involved in dental treatment: patients, staff, dentists, dental assistances, dental suppliers,
banks and graphic shops.
– Relatively free of government and industry regulations and strictures
– It is movable to every part of the world where there is a phone line and energy: can be accessed
– It satisfies intellectual needs. Dentists and staff will be able to follow-up their monthly production using auto
generated graphics and stablish goals and marketing plans, by themselves or requesting third part support
– D.R.I.M. does not require user attention ( dentist and staff ) and labor 8 to 18 hours a day. It is self managed.
Uploads and downloads may be done once a day
– Most of times dentists and patients incomes are limited by personal output, so it’s extremely important save time
Back to Overview

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D.R.I.M. PC Contents
Back to Overview

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Project GoalsProject Goals
 Main Goal
– Create a Dental Community where all parts involved will have benefits provided from Internet massive use
( low cost, speed, all over the world 24 hours available services and others ) ( see below)
– Allow dentists to create a dental community where buying and marketing costs can be shared, once all
dentists using D.R.I.M. concept will be benefitiated by its growth
– See also D.R.I.M. Advantages and Benefits
 Relationship with other areas
– D.R.I.M. links patients, dentists, staff, dental suppliers and dental assistances and banks in a complete
network. At first sight it seems a little bit complex, but once installed, it will be self managed by itself. Most
of the services are already available, but not linked yet .
 High level goals in the long term
– create a worldwide dentistry related network, controlled by a server using artificial intelligence to generate
more accurate feedback ( management and marketing suggestions for users ) and more profitable
margins.
– Get Bookmarks in Netscape and Microsoft browsers : health center :
• dentistry, medical specialties, drugstores, useful tips ( prevention tips, first aid, hearth diseases, links
to hospitals, health insurance, etc ). It would be able to check appointment changes and remember
patients of their appointments last time internet is used before appointment ( can be disabled )
– Launch D.R.I.M. in NYSE ( New York Stock Exchange )
Back to Overview
P.S.: The main objective of the D.R.I.M. concept is facilitate the dental supplier-dentist-staff-patient relationship. We know
that personal contact is very important and we do not intend to depreciate it. D.R.I.M. users can improve their time
management so that dentists and staff can have more time to spend on personal attention, not related to operational
procedures.

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Conventional SystemConventional System
 There is no interactiveness, no feedback. Dental Suppliers, Dentists and Dental Assistances have web
pages located in different http://www. addresses with information available, but involved parts can’t really
act, uploading their information, personal needs and get real time feedback. This don’t stimulate the visitor
to come back to that web page again.
 Dentists can access Dental Suppliers products and prices, but they have to make a materials list, ask the
staff to call the Dental Supplier and then the supplier deliveries the order. There are possiblilities of human
mistakes, busy lines and others, that can delay the completion of this vital step.
 Staff has to go to bank to make practice’s payments to Dental Suppliers
 99% of times web pages are developed by a webmaster, there is no specialized support ( dentist and
management specialist ). Web sites are rarely directed to practice’s needs and stablished goals
 There are lots of one way entries, but they are not interacting with each other
See Conventional Scheme
Back to Overview

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Conventional SystemConventional System
LEGEND:LEGEND:
INTERNETINTERNET LETTERLETTER PERSONALPERSONAL
ACTIONACTION
Back to OverviewBack to Overview
PATIENTPATIENT
STAFFSTAFF
OperationalOperational
SoftwareSoftware
DENTISTDENTIST
CD-ROMCD-ROM
DENTALDENTAL
ASSISTANCEASSISTANCE
BANKBANK
SUPPLYES DELIVERY
DENTAL
TREATMENT
TREATMENT
PLAN
2
1
PERSONAL
INFORMATION
2
3
3
3
DENTALDENTAL
SUPPLIERSSUPPLIERS
21
Back to Overview
ORDINARYORDINARY
SERVERSERVER
CURRENT MATERIALS PRICE
43
TREATMENT PAYMENTS
• FOLLOW-UP
• RECALL
• TREATMENTREIMBURSEMENT
• SUPPLIERS PAYMENT

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D.R.I.MD.R.I.M
Implantation PhaseImplantation Phase
See D.R.I.M. Server Features
 Development of D.R.I.M. Database ( in Internet Server ) and D.R.I.M. Operational Software ( in the
practices )
 Staff and dentists will be oriented for D.R.I.M. implantation and customization of D.R.I.M. software filters
and marketing material. They may select these filters ( monthly / weekly / daily birthdays, recalls,
absences, delays in appointment and supplier deleveries, new patients, procedures ( restorations,
prosthesis, surgeries, root treatments), accounts receivable, accounts payable, emergencies, etc.) in order
to stablish monthly goals
 Webmaster will create goals oriented home pages in D.R.I.M. website for each dentist once ( free ) or
monthly, based in feedback evaluation ( chargeable ).
 Patients will receive D.R.I.M. brochure with features , facilities and a “how - to” guide
See Implantation Scheme
Back to Overview
See Allocated Resources

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D.R.I.M. Implantation Phase SchemeD.R.I.M. Implantation Phase Scheme
OPERATIONAL
SOFTWARE
PERSONAL GOALS
ORIENTED HOME PAGES
DENTALDENTAL
DENTISTSDENTISTS
D.R.I.M.D.R.I.M.
SERVERSERVER
Database
click here
D.R.I.M.D.R.I.M.
WEBMASTERWEBMASTER
Java - Perl/CGIJava - Perl/CGI
STAFFSTAFF
WindowsNTWindowsNT
D.R.I.M.D.R.I.M.
SOFTWARESOFTWARE
DEVELOPER - C++DEVELOPER - C++
click here
UPLOAD
CUSTOMIZATION,
OF SOFTWARE
CONVERTION OF DATA
AND UPLOAD
• MANAGEMENT PLAN
• FINANCIAL PLAN
• MARKETING PLAN
• TECHNOLOGY PLAN
2
3
4
1
3
4
OPTIONALOPTIONAL
D.R.I.M.D.R.I.M.
CONSULTINGCONSULTING
(Chargeable)(Chargeable)
LEGEND:LEGEND:
DATA ENTRYDATA ENTRY FEEDBACKFEEDBACK REALREAL
ACTIONACTION
PERSONAL PRACTICE EVALUATION
4
Back to Overview
2
ORIENTATIONS
SUGGESTIONS
PERMANENT ASSISTANCE 5

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 High Security Updatable Database that receives individualize data from
customized operational software in practices. It will contain:
– 24 hours on-line personal schedule and e-commerce, accessed through a personal password
with levels of security depending on the user ( patient, staff, dentist )
– Statement Accounts for online payments ( patient to dentist and dentist to
dental supplier ) and reimburse ( dental assistance to dentist )
– Database of existing patient and their related procedures, dentists, staff, dental suppliers and dental
assistances
 Web pages for:
– Dentists:
• Digital Brochure and customized screensaver
• Follow-up recent procedures, like surgeries from any place on earth
• Download theirstatement accounts and make their payments to staff, dental suppliers and check
reimburses
• Download personal practice’s monthly data and suggestions for production improvement ( based in
automatic “if-then” parameters )
– Patients:
• See pre and post treatment images
• Dentists in their current location, maps, resumes, specialty
• FAQ and first aid tips related to dentistry
• Download theirstatement accounts and make their payments to dentists
• Have their registers available all over the world in travels emergencies
• Make their online tretament payments from any place on earth
– Staff:
• Rememeber the patients of their appointment in the day before ( voice or email )
• Follow-up recent procedures, like surgeries
• Recall periodically patients
• Send birthday cards (Christmas and other special occasions cards) through internet graphic shops
– Dental Suppliers::
• Download theirstatement accounts and requests
– Dental Assistance:
• Download theirstatement accounts and make their payments to dentists
• Online Patient’s Manual
Back to Overview
D.R.I.M
Server
Features

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 Problems:
 1- Distribution: the system must be tested in
large escale prior to distribution
 2- Implantation: dentists, dental suppliers and
dental assistances have different softwares
 3- Staff, dentists, dental assistances and
dental suppliers must be oriented for the
correct use of the new system
Problems and SolutionsProblems and Solutions
 Solutions:
 1- Although Brazil has only 5 Mi internet
users, it could be an interesting test option
 2a- Export data in a *.txt ( search how many
softwares can do that )
 2b- Once the practice needs to generate data
for evaluation and this data must be collected
from the patients registers, staff could create
a new detailed database for the last 5 years.
Older registers must be kept.
 2c- Option 2 - Mantain their softwares and
import requests from website in *.txt ( search
how many softwares can do that and the
costs involved )
 3- Create a friendly interface to make things
easier

Marketing PlanMarketing Plan
Market Status
Launching Strategies
Price Determination
Related docs Distribution
Communication
NextPrevious Back to Overview
Market Positioning
Competition

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Market StatusMarket Status
Back to Overview Back to MKT Plan
Present ( partial internet use ) : one way system. Most of dentists has a dental management software. It
manages schedule, accounts and store images. It also has some filters so that staff can send letters in
special occasions, like Christmas, Birthday and periodical recalls. E-commerce is not enfatized.
Dental software:focuses in patient records, images, accounts, schedule with little or no focus on evaluation,
control and improvement methods in the marketing and management area. Few softwares generate
graphics and only one gives the user tips based in a “ if - then “ situation.
Dental office: uses conventional dental management software, using too little internet features, no use of e-
commerce, few sites full of features, few use of advanced marketing and management concepts
Dental Suppliers: uses stock and contacts database software, with little use of internet. They have websites with
products but e-commerce is not enfatized.
Dental Assistances: uses more powerful software, but rarely linked to dentists and patients computers in a real
time assistance with e-commerce resources for reimbursement.
Basically, Internet is used as an isolated communication, most of times needs personal contact live or by phone,
there is no interrelated network. Once the patient needs to contact the dentist or Dental Assistance, the
use of internet is not stimulated.
Future ( full internet use ): D.R.I.M. proposal is give Internet more powerful features, so that website can give
total solutions to patients, dentists, dental assistances and dental suppliers needs. Due to technology and
competition, dentists will need more professional dental softwares connected to an Internet Server,
increasing the use of maketing and management concepts, including stock control, data exportation and
graphic generation. E-commerce and will be routine.
See Competition
Market Positioning

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 Competitive scenery
– Other management systems offer some features, like these:
CompetitionCompetition
SOFTWARE 2
Scheduling
Reporting
Patient Notes
Insurance
Ledger
Recall
Treatment Planning
Restorative Charting
Perio Charting
Imaging
Progress Notes
Patient Education
SOFTWARE 1
Scheduler (3 operatories)
Cut & Paste Appointments
Billing Sheets (custom)
Patient Reference Sheets
Recall Cards
Electronic Claims
Superbills
Treatment Proposals
Labwork tracking
Referral tracking
Labels & Envelopes
Phone dialing capable
Statements
Daily close out
Accounts Receivable
Customizable Reports
Networkable (no extra charge)
Multiple Offices (easy to
transfer)
Year 2000 ready
See
D.R.I.M
Operational
Software
Additional
Features
See Market Positioning Graphic

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Current
Dental SoftwaresDental
Suppliers
Ordinary
Practices
X
Y
Z
Legend:
X: Dental Routine Management Usage
Y: Dental Management Software Usage
Z: Internet Usage
Market PositioningMarket Positioning
D.R.I.M.D.R.I.M.
Dental
Assistances
Internet
Providers

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Communication StrategiesCommunication Strategies
 Human Factor
– Patient: dental patient, like any other health patient,needs immediate
attention, a stress free treatment
• Presented as afull time availble tool for professional selection, scheduling, online
payments and support
– Staff : must have efficient and easy-to-use management software, which
allow the dentist to evaluate staff’s production and patient’s feedback
• Presented as a tool able to make things easier
– Dentists dedicate their time to dentistry courses, D.R.I.M. will give
management and marketing support and enhancement for their goals
• Presented as a tool able to generate filtered data according to desired evaluation.
• Dentist will have the power to manage production, staff, prosthetic labs and
suppliers
 Geographic factor
– For each state and country there will be a specifical approach, depending
on the local community needs, laws, technological development, language
and cultural level

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Launching StrategiesLaunching Strategies
 Launching plan
– Free meeting in hotels where the product will be
demonstrated
– Publications in dentistry magazines and periodicals
– Dentistry Congresses
– Shareware and freeware
• screensaver and CD-ROM with sponsors names
 Promotion cost
– in order to achieve a great feedback and less cost, efforts must be
directed to Internet and Dental Associations.

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Price DeterminationPrice Determination
 Price determination
– Specific strategies: D.R.I.M. software could be freeware, with a monthly payment for the
services provided by D.R.I.M. server:
• TCP/IP, email account US$ 19,00
• management and marketing suggestions US$ 30,00
• webpage hosting Free
• periodic webpage customized development (US$ 100,00 )
• e-commerce ( statement, payments, reimburse ) US$ 25,00
• reminder services ( paging, email ) US$ 5,00
• online schedule US$ 5,00
• MONTHLY CONSUMER PRICE US$ 84,00
• Each esthetic restoration costs
– Similar products: there are no similar products in the market
 Rules
– Relevant rules for price determination:
• Amount of use and benefits for related parts: amount of patients ( dentists ) / dentists
( dental assistances and dental suppliers )
• Is the developed system easy-to-use
• How much does D.R.I.M enhance production and reduces operational costs ?

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DistributionDistribution
 Distribution strategy:
– Operational software will be distributed in shareware version
– Screensavers in freeware version with sponsors images
– D.R.I.M. CD-ROM in shareware version
 Distribution channels
– for patient:
• his/her dentist’s eletronic brochure ( viewed in browser ) containing pre and post
tratment images, FAQ, emergency tips, some information abouty D.R.I.M. system
and other
• freeware screensavers with images of sponsors will be available in
Download.com, Cnet, Shareware.com, ZDNet, D.R.I.M. website and other
download sites
– for dentists:
• free webpage in D.R.I.M. site
• shareware D.R.I.M. CD-ROM, Operational software and screensaver containing
images of sponsors and little information about the system. They’ll be also
available in the sites listed above
• it’s also a greta idea promote D.R.I.M. comcept in Dental Meetings and
Congresses
– for dental suppliers:
• shareware software and webpage
– for dental assistances:
• shareware software and webpage

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InternationalInternational
 International distribution
– Distribution strategies:
• Determine which countries are ready to receive and use the technology
– Specific concerns about international distribution:
• Laguages of software, marketing,management and law
 International price strategy
– Price strategy can follow United States pattern, following the local
relation cost _ benefit _ income

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Market share / Vertical MarketMarket share / Vertical Market
 Vertical Market Opportunities
– 1-
– 2-
– Distribution strategies
– Third part distribution

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Path to successPath to success
 First year goal
– Recruitment of human and financial resources, using existing material and
ideas to generate software, database, website and to configure D.R.I.M.
server
 Additional annual goals
– evaluate United States of America dental sytem to adequate marketing and
management existing ideas to the local market
 Success requirements:
– full time listening to dentists and parts related
– easy-to-use interface
– hassle free and reliable system, customizable

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D.R.I.M Operational PhaseD.R.I.M Operational Phase
See D.R.I.M. Operational Software Contents
 Please see Operational Scheme and DRIMAdv.xls. It is included
in the *.zip downloaded and contains lots of details of dental
practice routine, steps, advantages and comparisons
See Operational Scheme
Back to Overview

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D.R.I.M
CD-ROM
Contents
 Operational Software developed in C++ language, speeder and easier
 PLUS:
 Images of before and after treatment for patient elucidation and to increase
case acceptance
 Videos and animations of pathologies and their correspondent treatment
 Personal dentists screensaver, with sponsors like 3M, Johnson’s, Gessy Lever, Butler, BISCO, Kerr,
Warner lambert, Kodak and others download a sample here
 Customized videos for virtual glasses
 Glossary of dental terminology
 Choosing an ideal place to work
 Decorating: colors and furniture
 Psichology and Dentistry: verbal and non verbal communication ( body language ), listening skills, tone of
voice, tips,staff, leadership and organizacional skills, balancing family and leisure time with work
 New patients: step by step procedures
 Mantaining patients and dealing with troublesome patients
 Documentation
 Business management: inventory, supplies, financial policies, transations and control, cash flow
 Marketing: designing a logo, printing, yellow pages advertisement, business cards, brochure, word of
mouth marketing and referrals, 3-11 rule, cost effective marketing ( guerrilla marketing ), newsletters,
flyers, internet marketing. Marketing and management advanced techniques and tips, how to optimize
production, determining best profit procedure, evaluating fixed cost, and other
 Staff: team meetings, incentives, salaries, higienists, setting goals, teamwork, computer network,
references, probationary and orientation period, evaluations
 Computerized practice: using D.R.I.M. Software
 Telephone system and Appointment book
 Periodical recall
 Increasing case acceptance of elective and restorative dentistry
 And much more features
Back to Overview

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D.R.I.M
Operational
Software
Additional Features
 Fully internet interactive software containing conventional features PLUS:
– Patient data
• Patients and Companies’s Address book
• Schedule
• Treatment plans
• Procedures
• Patient Support
• Claims, compliments, FAQ
• Filters for Birthdays, Recalls, Procedures that need follow-up ( surgeries...), Abcenses, New Patients,
Finished treatments, Procedures by specialty, Emergencies and other
– Operational available for evaluation by dentists
• Marketing
– Feedback provided for investment
– Investment plans
– Graphics for evaluation
• Financing
– Receivable and Payable accounts
– Balances
– Short-term and Long-term goals
• Human Resources
– database of staff, dentists, salesmen,
• Sells
– Salesmen database
– Operational data used by staff
• Marketing
– Development plans
– Investment plans
• Suppliers
– Dental suppliers:
• List of suppliers, each one materials and their current price - updated by the supplier
• Level of materials related to number of dental procedures
• requests
– Prothetic Laboratories:requests
• requests, devolution time, quality of prosthesis apparatus AND MUCH OTHER
FEATURES Back to Overview
PLUS :
• Voice activation system
• "What-If" scenarios to explore the return on investment
of alternative solutions to key practice problems
• Appointment, Confirmation/Review, Pending Page, Recall,
Delinquent Accounts, Outstanding Insurance Claims,
Unscheduled Treatment Plans, and Lab Tracking
• Analyze virtually any historical data about production,
collections, appointments, patients, treatment plans, and more.
D.R.I.M. will generate statistics and information about data,
such as practice trends and ratios,
comparisons to goals, comparisons by period

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LEGEND:LEGEND:
ACTIONACTION
D.R.I.M. Operational Phase - OverviewD.R.I.M. Operational Phase - Overview
PATIENTPATIENT
STAFFSTAFF
OperationalOperational
SoftwareSoftware
DENTISTDENTIST
CD-ROMCD-ROM
DENTALDENTAL
BANKBANK
• ONLINE TREATMENTREIMBURSEMENT
• ONLINE SUPPLIERS PAYMENT
UPLOAD OF PRODUCTION DATA:
• PATIENT PERSONAL INFORMATION
• RX DIGITALIZED IMAGES
• DAILY PROCEDURES
UPLOAD OF NEW PATIENTS
SUPPLYES DELIVERY
VIRTUAL GRAPHIC SHOP
• RECALL
• SPECIAL OCCASIONS(BIRTH . . )
DENTAL
TREATMENT
TREATMENT
PLAN
2
1
PERSONAL
INFORMATION
2
3
3
2
3
ORACLE DATABASE
• USED MATERIALS RELATED
TO DENTAL PROCEDURES
4
4
4
43
3
3
3
3
5
5
• PATIENT FOLLOW-UP
• RECALL
• MARKETING
5
DENTALDENTAL
SUPPLIERSSUPPLIERS
21
Back to Overview
ONLINE TREATMENT PAYMENTS
D.R.I.M.D.R.I.M.
SERVERSERVER
CURRENT MATERIALS PRICE
• FOLLOW-UP
• RECALL

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D.R.I.M. Monthly Practice Automatic EvaluationD.R.I.M. Monthly Practice Automatic Evaluation
User: Dentist, Dental Suppliers and Dental AssistancesUser: Dentist, Dental Suppliers and Dental Assistances
USERUSER
6
LEGEND:LEGEND:
ACTIONACTION
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D.R.I.M.D.R.I.M.
SERVERSERVER
DatabaseDatabase
( artificial intelligence( artificial intelligence
in the future )in the future )
OPTIONALOPTIONAL
D.R.I.M.D.R.I.M.
DENTALDENTAL
CONSULTINGCONSULTING
( CHARGED )( CHARGED )
D.R.I.M.D.R.I.M.
WEBMASTERWEBMASTER
PERSONAL
PRACTICE
EVALUATION
UPLOAD OF PRODUCTION DATA:
• PATIENT PERSONAL INFORMATION
• RX DIGITALIZED IMAGES
• DAILY PROCEDURES
- ACCOUNTS
2
3
2
1
UPLOAD OF NEW GOALS
ORIENTED HOME PAGES
DOWNLOAD OF GRAPHIVS
AND
MASUGGESTIONS
4
5
REDIRECT WEBSITE
GOALS
NEW OPTIONS FOR
ENHANCE PRODUCTION

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ProgramationProgramation
 1st Step - Labour recruitment, Money caption, and Development
– Contact sponsors in the following areas:
• Software developers: Microsoft, Netscape, Symantec, JD Edwards and others
• Server: AOL, AT&T and others
• Dental Assistances
• Dental Suppliers: Zila and others
• Dental Manufacturers: 3M, Kerr and others
• Dental related products: Gessy Lever and others
 2nd Step - Tests
– Test DRIM server, operational software in all parts involved. Brazil may be na
interesting place to do that, although internet users are only 5 Mi
 3rd Step - Marketing
– Contact dentists and Dental Assistances, distribute free/shareware of D.R.I.M.
Operational Software, CD-ROM, Dentistry related screensavers
 4th Step - Sells and Implantation
 5th Step - Operational
– Beggining the use of D.R.I.M.
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 New technology in use
– Always-on Internet technology DSL :
• faster: saves time in downloads and uploads
• no busy lines, no delays
• allows multiple patients to contact the practice at the same time: no need of additional phone
lines for employees
– D.R.I.M. has lots of exclusive features that surely no other dental management system
has, like as:
• stock related dental procedures
• wide range graphic analisys: dental practice is treated like a real business and dentists don’t
have to worry about the knowledge for that: D.R.I.M. server has an “ if-then ” feature that
automatically suggests changes in marketing and other areas
• fully interactive system: D.R.I.M. server is the brain of the whole process ( artificial inteligence )
and connects dentists, staffs, dental suppliers, dentists, dental assistances, graphic shops and
banks
 Established patterns
– the D.R.I.M. concept uses current tecnology, although the last is not frequently used in
a dental practice management in such a high level.
– Internet usually is not used in a 2 way sytem. The visitor only interacts with the
website, there are rarely third parts involved
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TechnologyTechnology

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Allocated ResourcesAllocated Resources
External Services and Support
Equipment
Human Resources
Places
Product Suplliers
Sells
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Human ResourcesHuman Resources
 Implantation
• Translator: information available is in portuguese language
• Webmaster to create D.R.I.M. Website and personalized practice’s webpages, e-
commerce capable ( Java, Javascript, Html, Perl for CGI,etc )
• Oracle Specialist to create D.R.I.M. Server’s database
• Windows NT specialist to install and give technical support to practices provided
with networks
• Unix specialist to deal with D.R.I.M. Internet Provider, TCP/IP, Firewalls
• Software specialist ( C++ ? ) to study existing material, finalize development and
create DRIM CD-ROM, in full and shareware version
• Salesmen to promote the concept
 Operational
• staff and dentists properly oriented
• webmaster support
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EquipmentEquipment
 Implantation
– hardware
• Server
– software
• Java, Perl, C++ compilers and libraries
• Html editor
• Oracle
• Windows NT
• Unix
 Operational
– Server: to store D.R.I.M. Network Database
– Practices:
– Computer
– Phone line
– Internet provider
– D.R.I.M. Operational Software: schedule, treatment plans, etc
– D.R.I.M. CD-ROM: marketing material and professional management tips
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External Services and SupportExternal Services and Support
 External Services and Support
• Server support
• Windows NT support: for practices using networks
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PlacesPlaces
 Places
• To store install D.R.I.M. Internet Server
• For software and website development
• For software demonstration, meetings, brainstorms and evaluation of client’s
feedback
– videoconference
– rent an auditorium witha audiovisual features
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Product SuppliersProduct Suppliers
 Product Suppliers wanted:
• for CD-ROM manufacturing
• for eletronic brochure diskettes: groups of dentists will have discounts once they
are benefitiated by a large amount request
• for personal computers and server
• for development software, compiler and libraries for Java, C++, Perl
• for flyers and paper brochures ( sells )
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SellsSells
– Dentists:
• D.R.I.M. Operational Software
• Windows NT
• Personal Computers and related accessories
• Network accessories
• Website development and enhancement support
• Management and marketing support
– Dental Suplliers:
• Windows NT
– Dental Assistances:
• Windows NT
Back to Overview

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Current StatusCurrent Status
and Future Actionsand Future Actions
 The D.R.I.M. Project depends on the development of:
– D.R.I.M. Operational Software
– D.R.I.M. Server Database
– D.R.I.M. Website
 High level progress view compared to programation:
– Under control and advanced areas:
• 98% of informations needed to create software, server and website is ready
• The whole project is ready to start development
– Delayed areas:
• D.R.I.M. Operational Software Creation
• D.R.I.M. Website creation and E-commerce
• D.R.I.M. Server Database and security ( firewalls, encriptation )
– Short term goals
• Create a group interested in D.R.I.M. development
– Long term goals
• export the concept and products to other health areas and countries
• Linux version
 Occasional unexpected delays
– How the Y2K bug will affect computers and databases ?
– Are all parts involved ready to new technology ?
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See Status Scheme

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MARKETMARKET
LAUNCHLAUNCH
Patient + Dentist + Staff
Professional Needs
Marketing
Plan and Materials
Dental
Management Needs
( Server + Webpages+ Software )
Business Plan
( contents 172 pages )
CD-ROM
Operational
Software
Sponsors.Sponsors.
PartnershipsPartnerships
andand
InvestorsInvestors
C ++ SpecialistC ++ Specialist
Software DeveloperSoftware Developer
ServerServer
Database DeveloperDatabase Developer
Website DeveloperWebsite Developer
CGI, PerlCGI, Perl
Current Status
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683 Mb
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Yellow: Partially
complete
Red: Searching for
Green: Complete
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DRIMM project1997

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