Drive ROI from Your Business Applications with Embedded Real-Time Data Quality
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The document discusses the critical importance of data quality for business applications and customer relationship management (CRM), highlighting that poor data quality can result in significant failures of business initiatives. It outlines tools and strategies for achieving high-quality customer data, such as real-time processing and data cleansing, to enhance customer engagement and operational efficiency. The presentation emphasizes the perishable nature of customer data and the financial implications of maintaining low data quality.
Drive ROI from Your Business Applications with Embedded Real-Time Data Quality
- 1. Drive ROI from Your Business Applications With Embedded Real-Time Data Quality Harald Smith
- 2. Housekeeping Webcast Audio • Today’s webcast audio is streamed through your computer speakers. • If you need technical assistance with the web interface or audio, please reach out to us using the chat window. Questions Welcome • Submit your questions at any time during the presentation using the chat window. • We will answer them during our Q&A session following the presentation. Recording and slides • This webcast is being recorded. You will receive an email following the webcast with a link to download both the recording and the slides.
- 3. Introducing Syncsort >7,000 customers 84 of the Fortune 100 Customers in >100 countries Headquarters: Pearl River, NY U . S . L O C AT I O N S • Burlington, MA; Irvine, CA; Oakbrook Terrace, IL; Rochester, MN G L O B A L P R E S E N C E • U.K., France, Germany, Netherlands, Israel, Hong Kong & Japan Optimize Assure Integrate
- 4. of customers expect a customer service rep to know their contact, product and service information/history of customers engage with companies across three or more channels of customers have stopped doing business with a brand due to a poor customer service experience Data is Essential to Happy Customers, and Effective Sales & Marketing 72% 66% 56% of executives are concerned about the negative impact of data and analytics on corporate reputation 92%
- 5. 70%of people change at least one item on their business cards each year 7-10%of consumers and businesses relocate every year 4%Up to of all customer data becomes stale on a monthly basis, for an annual rate of 25-50% Customer Data Quality is Highly Perishable
- 6. Customer 360 Single view of the customer maximizes the potential success of key initiatives designed to increase sales and reduce churn, including: • Targeted marketing campaigns • Personalized customer engagement • Up-sell/cross-sell initiatives • Customer loyalty programs Virtually every meaningful customer insight requires a single view of the customer Syncsort Confidential and Proprietary - do not copy or distribute6
- 7. Goals • Improve customer service • Tighten customer relationships • Boost revenue • Raise customer satisfaction • Increase sales and marketing efficiency • Gain competitive advantage • Engage customers Reality • Apps assume high quality data • Poor data quality is a primary reason for 40% of all business initiatives failing to achieve their target* • Common data problems: • Incomplete data • Duplicates • Misspellings • Data in wrong fields • Inconsistent data formats • Inconsistent field definitions across sources • Essential information buried in free-form text fields Business Applications Drive Collaboration & Engagement – but Rely on High Quality Data • eCommerce apps • CRM • ERP • Call Center Apps, etc. Syncsort Confidential and Proprietary - do not copy or distribute7
- 8. Evaluate and Resolve Data Quality Problems in Real Time for any application Data Profiling Gain a complete picture of your data before use • Understand the data • Analyze the data • Find data quality problems • Build and test data quality rules Data Cleansing Cleanse data in accordance with your predefined standards • Data record enrichment • Data cleansing and correction • Duplicate identification Syncsort Confidential and Proprietary - do not copy or distribute8 How embedded Data Quality Helps Trillium Software Includes Trillium Server Interface (TSI) option for enabling real-time processing Core Engine Core Engine Rules CustomApplications Cleanse Cleanse ClientRequests C,Java,WebService,XMLover HTTPS Match Match Customer Applications
- 9. • Virtually every organization has business applications, web forms and analytics tools that need address/location data • Complete and accurate address data is core to the business objectives these applications support • Many organizations also need to pinpoint exact locations beyond a postal address – for risk analysis, analytics, efficient deliveries, etc. • Particularly for high-volume/high-productivity environments, it’s essential to reduce the time and effort to input the data – but greater speed can lead to more mistakes eCommerce, Call Centers, Registration Pages and more Syncsort Confidential and Proprietary - do not copy or distribute9
- 10. Seamlessly deliver accurate, complete global postal address and geolocation data with minimal input Address Search, Verification, & Enrichment • Fast, accurate and seamless integration into any application • Postal address search with auto-completion/type ahead • Address matching and enrichment • Geocode (latitude/longitude) append • The most comprehensive global coverage (250+ countries and regions) • Flexible deployment model (SaaS or on-prem) • Powerful batch and real-time processing on-prem and Trillium Cloud Syncsort Confidential and Proprietary - do not copy or distribute10 How Trillium Global Locator Helps
- 11. The Reality of CRM “This data was siloed across 12 different applications. Inconsistencies in data formats and customer duplications were commonplace. Name and address misspellings, data in incorrect fields; each application had its own set of data quality problems built up over many years.” – Raymond Aerts Project Manager DELA Corporation The Promise of CRM • Improve customer service • Tighten customer relationships • Boost revenue • Raise customer satisfaction • Increase efficiency • Gain competitive advantage • Engage customers Challenges • Poor data quality is a primary reason for 40% of all business initiatives failing to achieve their target* • Duplicates, old data, incomplete data, misspellings, data in wrong fields, … • Perishable data – 70% of people change at least one item on their business cards every year • 7 – 10% of consumers and businesses relocate every year • Up to 4% of all customer data becomes stale on a monthly basis, for an annual rate of 25 – 50% * source: Gartner Research Is Your CRM Living Up to Its Promise? Syncsort Confidential and Proprietary - do not copy or distribute11
- 12. Flexible, Consistent Data Quality Right in your CRM GET the data clean and KEEP it clean! 1. Cleanse existing CRM data to get a fresh start • Combining multiple CRMs • Migrating from Dynamics CRM to Dynamics 365 • Clean up data problems accumulated over years 2. Validate data before importing it • Uploading batches of leads/contacts from events, campaigns, third parties, etc – only want to import valid, clean, new data – avoid duplication 3. Validate data as it’s entered • As new contact or lead are entered – wants to validate contact information, match to existing leads/contacts, merge fields into a master record Syncsort Confidential and Proprietary - do not copy or distribute12 How Trillium Quality for Dynamics Helps
- 13. Scalable, certified integration with SAP applications • Ensures that your SAP applications operate on complete, accurate data • Ensure single customer record • Almost three-quarters of the world’s transactions touch SAP systems! Syncsort Confidential and Proprietary - do not copy or distribute13 How Trillium Quality for SAP Helps KEY FUNCTIONALITY • Plug and play • Support for SAP ERP, MDG, CRM, CRM WebClient, S/4HANA • SAP Certified • Parse, standardize, match/de-duplicate on customers, vendors and business partners • User interface for real-time to identify potential matches and merge • Validate and enrich postal address data • Customizable per customer configuration & requirements • Sophisticated fuzzy matching, multi-field enabled duplicate detection • Enrichment with support for fuzzy search of worldwide name and address information for customers, suppliers, and business partners. With support for S/4HANA
- 14. 14 Avoid the high cost of low-quality data Poor data quality is a primary reason for 40% of all business initiatives failing to achieve their target* SiriusDecisions 1-10-100 rule data quality cost per record: • $1 if verified upon data entry • $10 if cleansed/deduped later • $100 if nothing is done, as ramifications of mistakes are felt over and over again By decreasing the amount of returned mail by 10%, a healthcare plan with 500,000 providers can realize $400,000 in savings over three years** *source: Gartner Research **source: "The importance of data quality in producing savings," Healthcare Finance News Syncsort Confidential and Proprietary - do not copy or distribute
- 15. “ ” High quality, trusted customer data is a source of competitive advantage and ROI for your business
- 16. Q&A 16