Driving Productivity and Efficiency in CDW’s Talent Acquisition Practices
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This document discusses CDW's innovative talent acquisition practices through the use of technology and data-driven recruiting strategies. It highlights significant improvements in candidate experience and recruiting efficiency, including a 83% application completion rate and increased traffic to their career site. CDW's ongoing investments in artificial intelligence and machine learning aim to further enhance their recruitment processes and candidate experiences in the future.
Driving Productivity and Efficiency in CDW’s Talent Acquisition Practices
- 1. May 16, 2019 Driving CDW’s Talent Acquisition Practices with Innovative Technology and Data-Driven Recruiting Jared Bazzell
- 2. CDW.com | 800.800.42392 HERE’S THE PLAN Ask Questions This is an interactive webinar, so don’t be shy! Please use the questions bar in your side panel to communicate with Jared. Share We’re live! Please use the #rdaily tag to share on Twitter. We’re Recording You will receive a copy of the slide deck and a link to this video after the webinar. Housekeeping You are in listen-only mode. You can hear us, but we can’t hear you.
- 3. CDW.com | 800.800.42393 TODAY’S EXPERT Jared Bazzell Manager, Talent Acquisition @ CDW This is Jared. We listen to him.
- 4. Copyright © 2019 Talemetry, Inc. All rights reserved
- 5. Recruiting Daily Webinar - May 2019 Driving CDW’s Talent Acquisition Practices with Innovative Technology and Data-Driven Recruiting
- 6. University Recruiting | Talent Programs | Marketing Strategy | Recruiting Technology CDW.com | 800.800.42396 INNOVATIVE TALENT ACQUISITION LEADER Manager, Talent Acquisition @ CDW Recruiting Software Initiative Review Board @ HR Policy Association (The Association of Chief Human Resource Officers) Career Advisory Board Contact Info: Jared.Bazzell@CDW.com | Twitter: @Bazzell | LinkedIn: linkedin.com/in/jaredbazzell
- 7. CDW is an established and trusted IT services and solutions provider. CDW is a leading multi-brand technology solutions provider to business, government, education and healthcare organizations in the United States, the United Kingdom and Canada. A Fortune 500 company with multi-national capabilities, CDW was founded in 1984 and employs more than 8,900 coworkers. For the trailing twelve months ended September 30, 2018, the company generated net sales of approximately $16 billion. CDW.com | 800.800.42397 CDW’S TALENT ACQUISITION TEAM IS BUILT TO SCALE IN ORDER TO SERVE OUR CUSTOMERS CANADA USA UK & IRELAND SOUTH AFRICA MIDDLE EAST SINGAPORE HONG KONG AUSTRALIA
- 8. CDW’s Talent Acquisition technology landscape can be described as a best-in-class and best-of-breed environment. 20+ cloud technology platforms make up CDW’s TA tech stack today. With technology being in our DNA, we’re always looking to drive innovation, productivity and efficiency through being an early industry adopter of new technology. CDW.com | 800.800.42398 TECHNOLOGY IS IN OUR DNA AT CDW
- 9. CDW WAS MOVING FASTER THAN OUR TA TECHNOLOGY Q1 2016 CDW.com | 800.800.42399
- 10. CDW.com | 800.800.423910 OUR CAREER SITE UI/UX WAS LACKING AND DID NOT MATCH CDW'S CORPORATE BRAND STANDARDS 1 2 3 4 5 6 6+ clicks before you could start an application on CDWjobs.com 7
- 11. OUR APPLICATION WAS LONG AND DIFFICULT TO COMPLETE – IMPACTING CANDIDATE EXPERIENCE 1 CreateAccount 2 Registration 3Consent ResumeUpload 4 GeneralInformation 5 AttachmentUpload 6 Experience 7 Qualifications 8 DisabilitySelf-Id 9 CDW.com | 800.800.423911 EEOInformation 10 ApplicationReview 11 ThankYouPage 12 12+ pages to complete a job application on CDWjobs.com 15 – 20 mins to complete a job application on CDWjobs.com 20 – 30% industry average application completion rate
- 12. CDW.com | 800.800.423912 CANDIDATE EXPERIENCE, PRODUCTIVITY AND PROCESS EFFICIENCY WERE KEY DRIVERS FOR CHANGE Candidate Experience Team Productivity & Process Efficiency System Integrations Accurate Reporting Vendor Management Information Security Privacy and Compliance Vendor/Partner Innovation and Road Map < 25% Adoption by Team in legacy technology and productivity tools Poor Candidate Experience impacted how candidates perceived CDW as a leading technology solutions provider Missed ROI limited adoption meant we couldn't capture our existing talent community of more than 250K prospects
- 13. CDW.com | 800.800.423913 FIVE CORE BUSINESS REQUIREMENTS WERE ESTABLISHED AFTER A COMPLETE REVIEW OF OUR TA LIFECYCLE Business Requirement Scope Evolution Support CDW’s desired evolution within the Talent Acquisition and Recruitment Marketing space. Thought Leadership Provide critical thought leadership around adoption and use. Efficiency and Effectiveness Drive efficiency and effectiveness across CDW’s multidimensional Talent Acquisition organization. Information and Data Security Meet CDW’s ever-changing information and data security requirements. Reliability and Stability Demonstrate a proven history of reliability and stability. • Provide comprehensive quality assurance testing prior to deployment of new releases. • Ensure accurate and stable reporting platform and data integrations with existing technology. • Demonstrate the ability to scale technology operations while onboarding new clients.
- 14. CDW.com | 800.800.423914 OUR COMPREHENSIVE REVIEW PROCESS WASN’T QUICK OR EASY “Our success is heavily dependent upon our ability to attract, develop, engage and retain key personnel to manage and grow our business, including our executive, management, sales, services and technical coworkers.” – CDW 2017 SEC Filing - 10K Annual Report 75+ Hours invested by each Core Team Member in vendor demos, working sessions and reference checks 20+ Vendor solutions reviewed to determine which potential tool(s) would have the greatest impact to our TA Lifecycle 3 Finalists were extremely vetted via onsite meetings and vendor provided references along with vendor references from our own networks 12+ Months invested into identifying the right solution to meet CDW’s long-term recruitment goals and objectives
- 15. IMPACT OF OUR DECISION ON THE FUTURE OF CDW TALENT ACQUISITION Q4 2016 to Today CDW.com | 800.800.423915
- 16. CDW.com | 800.800.423916 REINVENTING OUR TALENT ACQUISITION LIFECYCLE THROUGH THE ADOPTION OF NEW TECHNOLOGY External and Internal Career Site, Coworker Referral Site Mobile-First Application with the latest OAuth integrations to impact candidate experience Candidate Relationship Management System (CRM) Talent Network – The CDW Community Outbound Email Marketing Advanced Analytics and Reporting Recruitment Advertising Vendor Management Job Ad Distribution (PPC and Slot Management) Media Planning and Forecasting Media Management Analysis Advanced Analytics and Reporting
- 17. CDW.com | 800.800.423917 NEW CAREER SITE EXPERIENCE HAS IMPACTED OVERALL CAREER SITE ACTIVITY 43% increase in total visitors with new vs old career site 516K total career site visitors in 2018 150% increase in mobile device career site visitors with new vs old career site 47% increase in average session duration with new vs old career site
- 18. CDW.com | 800.800.423918 THE IMPACT TO OUR RECRUITING PROCESS HAS BEEN TRANSFORMATIONAL AND EXCEEDING BENCHMARKS 83% application completion rate surpassing the industry average of 20 - 30% 70%+ open rate for outbound emails surpassing the industry average open rate of 20.7% 51% decrease in our cost per application for our high-volume entry-level sales recruitment in the past 6 months 69% increase in applications across all roles (2016 vs 2018) 64% of candidates who had a positive experience with an employer will increase their relationship with the company. – Talent Board
- 19. CDW.com | 800.800.423919 OUR ABILITY TO DRIVE INCREASED TRAFFIC TO OUR CAREER SITE RESULTED IN ADDITIONAL APPLICANTS 32% increase in average number of applicants per opening (2016 vs 2018) 199% increase in monthly organic job visits in the past 6 months 214% increase in monthly organic conversion rate in the past 6 months 406% increase in monthly organic applies in the past 6 months
- 20. CDW.com | 800.800.423920 OUR EVOLUTION IN RECRUITING HAS POSITIONED CDW AS A LEADER IN CANDIDATE EXPERIENCE AND QUALITY SERVICE DELIVERY 66% increase of prospective candidate profiles added to the CDW Talent Network in 2018 (vs 2017) 500K prospective candidate profiles within the CDW Talent Network Top 5% of Fortune 500 Companies in the Talemetry Fortune 500 Candidate Experience Audit 170K total Recruiter- initiated status changes performed on perspective candidates within the CDW Talent Network in 2018 83% conversion of candidates, vastly increasing the ROI, and vastly outperforming the industry average of 20-30% conversions.
- 21. A LOOK INTO THE FUTURE OF CDW TALENT ACQUISITION 2019 & Beyond CDW.com | 800.800.423921
- 22. CDW.com | 800.800.423922 CONTINUED EVOLUTION AND INVESTMENT WITHIN TALENT ACQUISITION Continued adoption of artificial intelligence and machine learning across our Talent Acquisition lifecycle to further drive productivity, candidate experience and quality service delivery. - CDW Talent Acquisition Workflow Optimization Project (Canada) Ideal Candidate Screening – Q2 2019 – In Progress - Next Generation of Talent Assessments Project (United States) HireVue Assessments – Q2 2019 – In Progress Continued improvements and redesign of our Talent Acquisition workflows/processes to positively impact candidate experience. - Career Site Personalization (United States and Canada) – Q2 2019 – Live - Job Description Overhaul Project (United States) – Q2 2019 – In Progress - California Consumer Privacy Act Compliance Project (United States) – 2019 – In Progress Speech to Text Audio Video