Drupal By Design - Business Case for Drupal
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Maxias is a leading digital agency that has been developing web solutions for over 10 years using Drupal. They offer clients the ability to develop successful websites from the ground up using usability, design, and development expertise. Drupal was chosen as their content management system due to its large developer community, rich development tools based on open standards, and lower total cost of ownership compared to proprietary systems.
Drupal By Design - Business Case for Drupal
- 2. About Maxias Maxias is a leading independent digital agency developing web solutions for over 10 years. With core strengths in usability, design and development, Maxias presents clients with the ability to develop a successful interactive web solution from the ground up. Our Brand Promise Beautiful Websites, Great Technology
- 4. TheCompanyWeKeep Education Organisations / Non-Profit Corporate • Jurong Junior College • Ageless Online • Angliss Singapore • Learning Vision • Alzheimer’s Disease Association • Bali Connection • Learning Capital College • AIN Society • Prime Partners Asset • National University of Singapore • Club Rainbow (Singapore) Management • The Odyssey Preschool • Operation Hope Foundation • Jagsport • Pat’s School House • RSVP • Microsoft • University of Chicago Booth, GSB • Society Of Sheng Hong Welfare • YMCA School of Education Services • YMCA Corporate Portal Government / GLC / Finance Clubs / Lifestyle / Retail • ACCA • Batam View Beach Resort • Central Provident Fund Board • British Club • Capitaland • The Body Shop Singapore • Football Association of Singapore • Furniture Club • iCELL Network • Learning Horizon • KPMG Seminar Series • National Service Resort & Country Club • KPMG Bank Survey • The Pines Club • Prime Partners Group • Singapore Island Country Club • S.League • Visual Merchandising Asia • YMCA International House
- 5. 5 Top Reasons why clients pick us: • Solutions for non-technical users, empowers content owners to add value to content creation • Full service interactive agency allows for a broad range of different online business needs to be address • Track Record – over 200 websites since 1999 • Beautiful designs with great technology • Build for growth – solutions for your businesses for the future
- 6. Our Solutions are based on Drupal 7
- 7. So why did we choose drupal?
- 8. Because Drupal wins the technical decision Sitecore 8 7 Technical Strength OpenText 6 CQ5 5 4 3 2 1 Drupal 0 Plone Joomla Squiz Wordpress *Source: Dries Buytaert, Drupal Founder, June 28th 2012
- 9. ... although loses in authoring experience Sitecore 8 7 6 Technical Strength OpenText CQ5 5 4 Authoring Experience 3 2 1 Drupal 0 Plone Joomla Squiz Wordpress *Source: Dries Buytaert, Drupal Founder, June 28th 2012
- 10. Let’s put this in perspective
- 11. There is an estimated 800,000 developers contributing to Drupal today.* *Source: Dries Buytaert, Drupal Founder, June 28th 2012
- 12. Drupal Community in Singapore is about 500 and growing… Drupal Singapore 2011- Meet The Drupal Founder” Photo Courtesy of Yuen Kit Mun
- 13. Drupal Community in Singapore is about 500 and growing… Photo Courtesy of Yuen Kit Mun
- 14. These Drupal developers contributed…
- 15. …18,877 Drupal Modules! • Admin Menu • External Link • Mollom • Similar • Adsense • Embedded Media Field • Module Filter • Site Menu • Activity • Facebook Connect • Nice Menus • SMTP • Automatic Nodetitles • FCK Editor • Node Clone • Strong Overrides • Apache Solr • Featured Conent • Node Queue • Strongarm • Backup and Migrate • FeedAPI • Node Export • SWF Tools • Better Formats • File Filed • Meta Tags • Taxonomy • Calendar and Date • Flags • Organisc Groups • Taxonomy Manager • Captcha • Find Path • Page Title • Taxonomy Menu • CivicCRM • Five Star • Panels • Text Image • Content Access • Form Filter • Path Access • Token • Content Profile • Google Analytics • Path Auto • Twitter • Content Template • Global Redirect • Path Redirect • Uber Cart • Comment Notify • Image Caption • PinIt (Pinterest) • User Badges • Commerce • IMCE • Poor Man’s Cron • User Points • Custom Breadcrumbs • Invite • ReCaptcha • Vertical Tabs • Ctools • Jquery Update • Private Message • Views • Custom Error • Lightbox 2 • Profile Pages • Views Attach • Data Module • LoginToboggan • Rules • Views Slideshow • Devel / Theme • Login Destination • Redirect 403 to Login • Watcher Developer • Multiping • Scheduler • Web Form • Diff • Menu Block • Schema • Workflow • Drush • Media • Search Config *Source: drupal.org/project/modules 30th Oct 2012 • XML Sitemap
- 18. Top 5 Reasons for a Drupal Website? No Indentured Servitude Proven Track Record! Lower Total Cost of Ownership Foundation for Agile Development Rich Development Tools on Open Standards
- 19. Top 5 Reasons for a Drupal Website No Indentured Servitude No. 1 - Open Source Solution Clients are not bounded to a specific solution provider, there’s no indentured servitude to vendors. This creates greater need for best in service and greater care to client work.
- 20. Top 5 Reasons for a Drupal Website Lower Total Cost of Ownership No. 2 - Lower total cost of ownership The average total cost of ownership is 40% lower than proprietary software. e.g. .Net Drupal Base System $3,000 Nil Setup $1,500 $1,800 Standard Modules (off the shelf) $500 - $2,000 $500 - $1,200 e.g. Photogallery, Poll, Form, etc Advance Modules (Some Dev Required) $2,000 - $5,000 $1,000 - $3,000 e.g. eCommerce, Membership Custom Module $3,000 - $5,000 $3,000 - $5,000 e.g. Product Comparison Total $10,000 ~ $16,500 $6,300 - $11,000
- 21. Top 5 Reasons for a Drupal Website Rich Development Tools on Open Standards No. 3 - Rich Development Tools on Open Standards Resulting in a large development based around the world… over 18,000 available Drupal contributed modules! e.g. SonicGear wanted a comparison module for their products so that consumer can compare product features Solution: we used Drupal native taxonomy to create the product types and comparison attributes, and one contributed module, Flags, to allow users to “flag” items. Finally the Views function was use to present the items Development Effort Nil Design 2 hours Configuration 2-4 hours Content Population 8 hours Cost to Client $1,500
- 22. Top 5 Reasons for a Drupal Website Foundation for Agile Development No. 4 – Foundation of Agile Development With the internet moving so rapidly and increasing globalisation, only open source solutions are nimble and fast enough to adopt new technologies effectively e.g. Feb 2012 – Hits 10m unique visitors Mar 2012 – New Pinterest Apr 2012 – 15 websites goes live with Contributed Module Pinterest integration A Drupal Pinterest module took two (2) months from identification to development to adoption!
- 23. Top 5 Reasons for a Drupal Website Proven Track Record! No. 5 – Proven Track record Drupal has been established as the leading open source solution for enterprises These include….
- 24. US Government agencies have adopted Drupal as the Open Source of Choice
- 25. Leading Education Institutions have adopted Drupal to engage their communities
- 26. Billboard Top 100 Artists have chosen Drupal for their web presence
- 27. Even High Tech companies are embracing Drupal in a big way
- 28. Leading Drupal sites in action…
- 29. The White House
- 30. The Economist
- 31. Washington Post
- 32. Fast Company
- 33. Fox News
- 34. Martha Steward
- 35. National Geographic Channels Sales – B2B Ad Sales
- 36. Duke University
- 39. MIT Media Labs
- 40. Spin Magazine
- 41. Stuff Magazine
- 43. Java.net
- 49. Ericsson Labs
- 50. Yahoo Research
- 52. MTV UK
- 53. Universal Music
- 55. Cartoon Network
- 56. Zynga
- 58. Carrie Underwood
- 59. Eric Clapton Official Website
- 61. The King Center
- 62. Boston Museum of Fine Arts
- 63. PGA
- 67. Mercedes-Benz Club of America
- 69. Wynn Las Vegas
- 71. Lac Hotel
- 73. The Mall At Millenia
- 74. Guess Watches
- 75. Air Arabia
- 76. IKEA – Livet Hemma (Life at Home)
- 77. Nike
- 78. McDonalds Korea
- 80. KFC Germany
- 82. Straitstimes
- 83. Business Times
- 84. CATS Classified
- 85. Berita Harian
- 86. Tamil Murasu
- 88. Female Magazine
- 89. Singtel
- 91. Our Showcase
- 92. Football Association of Singapore
- 93. Knowledge Universe Global Portal
- 94. Future China
- 96. British Club
- 98. Asia Centre of Excellence for Internal Auditors
- 99. Serangoon Gardens Country Club
- 100. National Service Resort & Country Club
- 101. Batam View Beach Resort
- 102. Pat’s School House
- 103. SonicGear
- 104. PowerLogic
- 105. JagSport
- 109. Chern Sern Property Services
- 110. Family Life Society
- 111. Galanga Living
- 112. Magnificat Gallery
- 113. Supreme Floors
- 114. ACCA Singapore CPD Events Site
- 115. Our Solutions
- 116. Approach & Concept Articulate the issues Iterative Design Thinking Approach and problems, question the brief. Define Look at existing solutions, Gather User feedback explore the Determine if the solution problem meets its goals Learn Research User Visualized solutions, seek Test, test, test. alternatives, consider Use In-Page applications Analysis and impact Consider A/B Testing Tune Ideate Prototype Select possible solutions
- 117. Drupal 7 By incorporating Drupal 7, each client’s website will also be able to provide many rich features that would set the stage of for future expansion and development. The site, with our standard system - deployment would incorporate a rich content management facility as well as allow for multiple call-for-actions such as enquiry desks, file downloads, refer-a-friend, rich private content, and printer-friendly options. Our Standard edition includes the following modules: 1. Content Management 2. Template Management 3. Image Bank 4. Document Bank 5. Site Search 6. Lightbox Photo Gallery 7. Online Polls 8. Frequently Asked Questions 9. Integrated Site Statistics (Google Analytics) 10. Feedback Management (Contact Us Forms) 11. Refer-A-Friend (Page Form)
- 118. Rich Content Management System Content Management System We have deployed over a hundred different modules including standard news and events system for over 200 clients. Each system sections are all individually styled to provide a rich design using standard based Java Scripts and CSS. By using Rich Text Editors, Maxias powered websites are able to provide a “What-You-See-Is-What-You-Get” editing area. The result: reduced effort for users trying to express their formatting directly via HTML markup and a much more user friendly experience.
- 119. eCommerce – Catalogue & Shopping Cart UberCart Our solutions have been deployed with Ubercart which supports a variety of eCommerce industries from physical goods, digital downloads or even subscription based billing services. Features includes Configurable product catalogue, flexible product creaation with product classes, multiple product image support, attributes system, stock level tracking, shipping and fulfilment and simple ordering process.
- 120. Payment Gateway Integration We are familiar with online payment systems and we have successfully integrated with backend development including Paypal, Worldpay, Citibank and several other payment solution providers
- 121. SEO Ready Search Engine Friendly URLs Drupal does away with query string URLs and instead creates search engine friendly URLs for all pages. This enables search engines to index pages resulting more effectively. Friendly URLs also improve usability and user experience. E.g. www.maxias.net/promotions Nodewords Allows for the additon of meta tags to all content pages. Paying attention to meta tags, such as keywords, description and canonical URL, will help obtain better search engine positioning. XML sitemap The XML sitemap module creates a sitemap that conforms to the sitemaps.org specification. This helps search engines to more intelligently crawl a website and keep their results up to date
- 122. Multilanguage Support Multilanguage Support Our solutions are fully double-byte characters supported, ie. it allows for foreign language support which includes Simplified Chinese as well as Traditional Chinese. We have successfully deployed double-byte websites that includes Mandarin, Arabic, Japanese and Korean. Full sites may also be deployed in any specific language (this includes forms, auto-replies etc) Capitland Rihan Height’s social media portal was deployed in both English and Arabic, including social functions, messaging system, Google Map API, Facility Booking System etc Future China website was deployed in both English and Simplified Chinese, including one custom events registration module
- 123. Rich 3rd Party Integration Our solutions are all deployed with leading 3rd party tools to provide client sites with effective online technologies including: Integration with Google Analytics Google Analytics offers many advanced features which help users analyze and understand their site traffic data. These results can be used to create better marketing campaigns and draw more traffic to your site. AddThis Toolkit The AddThis toolkit allows site visitors to easily share your content with their family and friends through social networking sites such as Facebook and Linked In as well as email and SMS.
- 124. Ancillary Development Solutions for your consideration
- 125. Deep User Management / Membership Membership System We believe that to successfully capture mindshare and the hearts of any website target audience, our client’s website should consider incorporating a robust centralised user management system that will allow them to build future applications as well as extend her services online in the mid to long term. A user-centric membership system will allow client sites to create membership groups based on specific target audiences and build interactive marketing features specific to target audiences. Over the years, we have deployed many variations of membership system for our clients, incorporating both simple online public membership to complex “closed door” membership with eCommerce facilities. Capitland Rihan Height’s social media portal British Club membership portal was Sonic Gear websitel was integrated was deployed with a private-social based integrated with their club management with a warranty management system membership system similar to Facebook. system that allowed members to access that allowed users to register and features such as facility booking and check their product warranties. tracking of expenditure.
- 126. Supports Responsive Design Responsive Design Our recommended solutions include the option for Responsive Design which is an approach to the development of your site to provide an optimal viewing experience on a wide range of devices, specifically desktops, tablets and mobile phones
- 127. Create Forms for Surveys & Contest Online Surveys and Contest Online survey and contest uses the form management system to provide an effective solution for managing feedback via the web. From simple web surveys to large, complex, international market research, the form managerprovides the ideal solution for collection of survey data and market research, all downloadable in a CSV or Microsoft Excel format. Rich answer type questions includes text, single selection radio buttons, multi-selection check box or drop down selector and Date.
- 128. Support Flash Components such as Virtual Tours Virtual Facility Tours We are able to developed and design custom virtual tours for individual centers. We created a virtual tour of the Odyssey Preschool, a childcare facility that was build from the ground up with the child in mind. The tour featured interactive hotspots that users will be able to find out more information about specific components within each location.
- 129. Many many others… Off-The Shelf Drupal Modules With over 18,000 available modules on the Drupal platform, your site may taken on an iterative development cycle that incorporates new modules in the short to mid-term. Some of the more popular development modules include: User Points – Points system that allows allocation of points to users based on site activity Flags – a flagging system that allows the creation of functions such as watch lists, comparison system, etc Message – a built-in message system that allows users to send messages to each other without the need for emails Custom Development Maxias is also able to commission the development of new modules or modify existing modules to meet specific needs and functions.
- 130. Maxias Key Industries Organisations Education Lifestyle and Retail • Business Chambers • Universities • Country Clubs • Industry Associations • Private Institutions • Property Development / Management • Networking Groups • Public Schools • Shopping Centers • Social Clubs • International Schools • Retail Brands / Chains • Membership Clubs • Early Childhood Education • Departmental Stores (eg Pilots Associations) • Personal Tutors / Coaches • Online eCommerce Stores • Community Groups etc
- 131. Market – What are you looking for? I am thinking of doing something different online I wish my I need to website could revamp my do more website Thinking of My website starting a should also be membership available in I want a new Chinese mobile website program (multilingual) My web agency takes too long to Venturing abroad, Going develop I need to reach targeting a new eCommmece out to my market customers
- 132. Have you considered a DRUPAL website?
- 133. Maxias We will help bring your digital ideas to life!
- 135. Thank You! glenn lim tommy tan managing director Associate director e. glenn.lim@maxias.net e. tommy.tan @maxias.net m. +65 9229 1166 m. +65 9757 7580 Singapore Office 16 Mohammed Sultan road #03-02 Singapore 238965 t. +65 6221 6266 f. +65 6221 6267 www.maxias.net
- 136. Copyright Ideas presented in this proposal are proprietary to the project team who put it together Please do not adapt in full or portions for use without the written approval of the team