DSPs, RTB and Programmatic Buying: What Is It and Why Should I Care?
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The document discusses Demand-Side Platforms (DSPs) and Real-Time Bidding (RTB) in programmatic buying, emphasizing their benefits such as improved ROI, lower costs, and enhanced consumer experiences. It outlines the evolution of workflow from 2009 to 2013 and highlights the importance of audience focus and dynamic pricing. A good DSP is crucial for advertisers to effectively capitalize on these advantages.
DSPs, RTB and Programmatic Buying: What Is It and Why Should I Care?
- 1. DSPs, RTB and Programmatic Buying: What Is It and Why Should I Care? Neil McClements CEO, Merchenta www.merchenta.com @merchenta
- 2. Merchenta is a Demand Side Platform specialising in CPA retargeting and display prospecting © Merchenta
- 3. RTB, DSP...So what? Reduce costs Improve performance Maximise return on investment © Merchenta
- 4. “I want more sales for my brand” © Merchenta
- 5. Pick your site list (carefully) © Merchenta
- 6. Workflow (circa 2009) © Merchenta
- 7. DSP/RTB Workflow (circa 2013) © Merchenta
- 8. Focus on audiences © Merchenta
- 9. Dynamic, real-time pricing © Merchenta
- 10. © Merchenta
- 11. Dynamic, personalised ads perform better © Merchenta
- 12. How does RTB work? © Merchenta
- 13. How does RTB work? © Merchenta
- 14. How does RTB work? © Merchenta
- 15. Global scale – in real-time © Merchenta
- 16. What are the results like? 12x RoI © Merchenta
- 17. Benefits – in summary • Better RoI & better consumer experience – Lower entry-costs, fewer barriers for smaller advertisers – Faster, more efficient workflow with more control – Focus on audiences enables consumers to be treated as individuals – Dynamic pricing minimises wastage, improves RoI – Sophisticated real-time personalisation becomes possible • But...a good DSP that understands your objectives is essential to realising these benefits! © Merchenta
- 18. Contact Us info@merchenta.com Twitter : @merchenta © Merchenta