1
CHAPTER 3
Decision Support Systems:
An Overview
2
Decision Support Systems
 Decision Support Methodology
 Technology Components
 Development
Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson, 6th edition
Copyright 2001, Prentice Hall, Upper Saddle River, NJ
3
Decision Support Systems:
An Overview
 Capabilities
 Structure
 Classifications
Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson
Copyright 1998, Prentice Hall, Upper Saddle River, NJ
Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson, 6th edition
Copyright 2001, Prentice Hall, Upper Saddle River, NJ
4
DSS Configurations
 Supports individuals and teams
 Used repeatedly and constantly
 Two major components: data and models
 Web-based
 Uses subjective, personal, and objective data
 Has a simulation model
 Used in public and private sectors
 Has what-if capabilities
 Uses quantitative and qualitative models
Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson, 6th edition
Copyright 2001, Prentice Hall, Upper Saddle River, NJ
5
DSS Definitions
 Little (1970)
“model-based set of procedures for processing
data and judgments to assist a manager in his
decision making”
Assumption: that the system is computer-based
and extends the user’s capabilities.
 Alter (1980)
Contrasts DSS with traditional EDP systems
(Table 3.1)
Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson, 6th edition
Copyright 2001, Prentice Hall, Upper Saddle River, NJ
6
TABLE 3.1 DSS versus EDP.
Dimension DSS EDP
Use Active Passive
User Line and staff
management
Clerical
Goal Effectiveness Mechanical
efficiency
Time
Horizon
Present and future Past
Objective Flexibility Consistency
Source: Alter [1980].
Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson, 6th edition
Copyright 2001, Prentice Hall, Upper Saddle River, NJ
7
 Moore and Chang (1980)
1. Extendible systems
2. Capable of supporting ad hoc data analysis and
decision modeling
3. Oriented toward future planning
4. Used at irregular, unplanned intervals
 Bonczek et al. (1980)
A computer-based system consisting of
1. A language system -- communication between the user and DSS
components
2. A knowledge system
3. A problem-processing system--the link between the other two
components
Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson, 6th edition
Copyright 2001, Prentice Hall, Upper Saddle River, NJ
8
 Keen (1980)
DSS apply “to situations where a ‘final’ system can
be developed only through an adaptive process of
learning and evolution”
 Central Issue in DSS
improvement of decision making
Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson, 6th edition
Copyright 2001, Prentice Hall, Upper Saddle River, NJ
9
TABLE 3.2 Concepts Underlying DSS Definitions.
Source DSS Defined in Terms of
Gorry and Scott Morton [1971] Problem type, system function (support)
Little [1970] System function, interface
characteristics
Alter [1980] Usage pattern, system objectives
Moore and Chang [1980] Usage pattern, system capabilities
Bonczek, et al. [1996] System components
Keen [1980] Development process
Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson, 6th edition
Copyright 2001, Prentice Hall, Upper Saddle River, NJ
10
Working Definition of DSS
 A DSS is an interactive, flexible, and adaptable CBIS,
specially developed for supporting the solution of a non-
structured management problem for improved decision
making. It utilizes data, it provides easy user interface,
and it allows for the decision maker’s own insights
 DSS may utilize models, is built by an interactive process
(frequently by end-users), supports all the phases of the
decision making, and may include a knowledge component
Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson, 6th edition
Copyright 2001, Prentice Hall, Upper Saddle River, NJ
11
Characteristics and Capabilities of
DSS(Figure 3.1)
1. Provide support in semi-structured and unstructured
situations, includes human judgment and computerized
information
2. Support for various managerial levels
3. Support to individuals and groups
4. Support to interdependent and/or sequential decisions
5. Support all phases of the decision-making process
6. Support a variety of decision-making processes and
styles
(more)
Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson, 6th edition
Copyright 2001, Prentice Hall, Upper Saddle River, NJ
12
7. Are adaptive
8. Have user friendly interfaces
9. Goal: improve effectiveness of decision making
10. The decision maker controls the decision-making
process
11. End-users can build simple systems
12. Utilizes models for analysis
13. Provides access to a variety of data sources, formats, and types
Decision makers can make better, more consistent decisions in a
timely manner
Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson, 6th edition
Copyright 2001, Prentice Hall, Upper Saddle River, NJ
13
DSS Components
1. Data Management Subsystem
2. Model Management Subsystem
3. Knowledge-based (Management) Subsystem
4. User Interface Subsystem
5. The User
(Figure 3.2)
Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson, 6th edition
Copyright 2001, Prentice Hall, Upper Saddle River, NJ
14
DSS Components
User
User Interface
DBMS MBMS
KBS3
KBS2
KBS1
15
The Data Management Subsystem
 DSS database
 Database management system
 Data directory
 Query facility
Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson, 6th edition
Copyright 2001, Prentice Hall, Upper Saddle River, NJ
16
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Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson, 6th edition
Copyright 2001, Prentice Hall, Upper Saddle River, NJ
17
DSS Database Issues
 Data warehouse
 Data mining
 Special independent DSS databases
 Extraction of data from internal, external, and private sources
 Web browser data access
 Web database servers
 Multimedia databases
 Special GSS databases (like Lotus Notes / Domino Server)
 Online Analytical Processing (OLAP)
 Object-oriented databases
 Commercial database management systems (DBMS)
Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson, 6th edition
Copyright 2001, Prentice Hall, Upper Saddle River, NJ
18
The Model Management
Subsystem
 Model base
 Model base management system
 Modeling language
 Model directory
 Model execution, integration, and command
processor
Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson, 6th edition
Copyright 2001, Prentice Hall, Upper Saddle River, NJ
19
Model Management Issues
 Model level: Strategic, managerial (tactical), and
operational
 Modeling languages
 Lack of standard MBMS activities. WHY?
 Use of AI and fuzzy logic in MBMS
Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson, 6th edition
Copyright 2001, Prentice Hall, Upper Saddle River, NJ
20
The Knowledge Based
(Management) Subsystem
 Provides expertise in solving complex
unstructured and semi-structured problems
 Expertise provided by an expert system or other
intelligent system
 Advanced DSS have a knowledge based
(management) component
 Leads to intelligent DSS
 Example: Data mining
Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson, 6th edition
Copyright 2001, Prentice Hall, Upper Saddle River, NJ
21
The User Interface (Dialog)
Subsystem
 Includes all communication between a user and
the MSS
 Graphical user interfaces (GUI)
 Voice recognition and speech synthesis possible
 To most users, the user interface is the system
Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson, 6th edition
Copyright 2001, Prentice Hall, Upper Saddle River, NJ
22
The User
Different usage patterns for the user, the
manager, or the decision maker
 Managers
 Staff specialists
 Intermediaries
1. Staff assistant
2. Expert tool user
3. Business (system) analyst
4. GSS Facilitator
Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson, 6th edition
Copyright 2001, Prentice Hall, Upper Saddle River, NJ
23
DSS Hardware
Evolved with computer hardware and
software technologies
Major Hardware Options
 Mainframe
 Workstation
 Personal computer
 Web server system
– Internet
– Intranets
– Extranets
Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson, 6th edition
Copyright 2001, Prentice Hall, Upper Saddle River, NJ
24
Distinguishing DSS from
Management Science and MIS
 DSS is a problem-solving tool and is
frequently used to address ad hoc and
unexpected problems
 Different than MIS
 DSS evolve as they develop
Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson, 6th edition
Copyright 2001, Prentice Hall, Upper Saddle River, NJ
25
DSS Classifications
Alter’s Output Classification (1980)
 Degree of action implication of system outputs
(supporting decision) (Table 3.3)
 Holsapple and Whinston’s Classification
1. Text-oriented DSS
2. Database-oriented DSS
3. Spreadsheet-oriented DSS
4. Solver-oriented DSS
5. Rule-oriented DSS
6. Compound DSS
Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson, 6th edition
Copyright 2001, Prentice Hall, Upper Saddle River, NJ
26
Intelligent DSS Categories
 Descriptive
 Procedural
 Reasoning
Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson, 6th edition
Copyright 2001, Prentice Hall, Upper Saddle River, NJ
Common Day-to-Day Decision
Support System Examples
 Many GPS systems also include traffic
avoidance capabilities that monitor
traffic conditions in real time, allowing
motorists to avoid congestion.
 Farmers use crop-planning tools to
determine the best time to plant, fertilize
and reap.
27
DSS Life Cycle
 In life cycle approach, the DSS
development is carried out through
different phases.
 The phases are: Intelligence, Design,
Choice, Implementation and Monitoring.
28

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dss lec1.pptLECTURE 1 DOWNLOADable yougurt

  • 1. 1 CHAPTER 3 Decision Support Systems: An Overview
  • 2. 2 Decision Support Systems  Decision Support Methodology  Technology Components  Development Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson, 6th edition Copyright 2001, Prentice Hall, Upper Saddle River, NJ
  • 3. 3 Decision Support Systems: An Overview  Capabilities  Structure  Classifications Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson Copyright 1998, Prentice Hall, Upper Saddle River, NJ Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson, 6th edition Copyright 2001, Prentice Hall, Upper Saddle River, NJ
  • 4. 4 DSS Configurations  Supports individuals and teams  Used repeatedly and constantly  Two major components: data and models  Web-based  Uses subjective, personal, and objective data  Has a simulation model  Used in public and private sectors  Has what-if capabilities  Uses quantitative and qualitative models Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson, 6th edition Copyright 2001, Prentice Hall, Upper Saddle River, NJ
  • 5. 5 DSS Definitions  Little (1970) “model-based set of procedures for processing data and judgments to assist a manager in his decision making” Assumption: that the system is computer-based and extends the user’s capabilities.  Alter (1980) Contrasts DSS with traditional EDP systems (Table 3.1) Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson, 6th edition Copyright 2001, Prentice Hall, Upper Saddle River, NJ
  • 6. 6 TABLE 3.1 DSS versus EDP. Dimension DSS EDP Use Active Passive User Line and staff management Clerical Goal Effectiveness Mechanical efficiency Time Horizon Present and future Past Objective Flexibility Consistency Source: Alter [1980]. Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson, 6th edition Copyright 2001, Prentice Hall, Upper Saddle River, NJ
  • 7. 7  Moore and Chang (1980) 1. Extendible systems 2. Capable of supporting ad hoc data analysis and decision modeling 3. Oriented toward future planning 4. Used at irregular, unplanned intervals  Bonczek et al. (1980) A computer-based system consisting of 1. A language system -- communication between the user and DSS components 2. A knowledge system 3. A problem-processing system--the link between the other two components Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson, 6th edition Copyright 2001, Prentice Hall, Upper Saddle River, NJ
  • 8. 8  Keen (1980) DSS apply “to situations where a ‘final’ system can be developed only through an adaptive process of learning and evolution”  Central Issue in DSS improvement of decision making Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson, 6th edition Copyright 2001, Prentice Hall, Upper Saddle River, NJ
  • 9. 9 TABLE 3.2 Concepts Underlying DSS Definitions. Source DSS Defined in Terms of Gorry and Scott Morton [1971] Problem type, system function (support) Little [1970] System function, interface characteristics Alter [1980] Usage pattern, system objectives Moore and Chang [1980] Usage pattern, system capabilities Bonczek, et al. [1996] System components Keen [1980] Development process Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson, 6th edition Copyright 2001, Prentice Hall, Upper Saddle River, NJ
  • 10. 10 Working Definition of DSS  A DSS is an interactive, flexible, and adaptable CBIS, specially developed for supporting the solution of a non- structured management problem for improved decision making. It utilizes data, it provides easy user interface, and it allows for the decision maker’s own insights  DSS may utilize models, is built by an interactive process (frequently by end-users), supports all the phases of the decision making, and may include a knowledge component Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson, 6th edition Copyright 2001, Prentice Hall, Upper Saddle River, NJ
  • 11. 11 Characteristics and Capabilities of DSS(Figure 3.1) 1. Provide support in semi-structured and unstructured situations, includes human judgment and computerized information 2. Support for various managerial levels 3. Support to individuals and groups 4. Support to interdependent and/or sequential decisions 5. Support all phases of the decision-making process 6. Support a variety of decision-making processes and styles (more) Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson, 6th edition Copyright 2001, Prentice Hall, Upper Saddle River, NJ
  • 12. 12 7. Are adaptive 8. Have user friendly interfaces 9. Goal: improve effectiveness of decision making 10. The decision maker controls the decision-making process 11. End-users can build simple systems 12. Utilizes models for analysis 13. Provides access to a variety of data sources, formats, and types Decision makers can make better, more consistent decisions in a timely manner Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson, 6th edition Copyright 2001, Prentice Hall, Upper Saddle River, NJ
  • 13. 13 DSS Components 1. Data Management Subsystem 2. Model Management Subsystem 3. Knowledge-based (Management) Subsystem 4. User Interface Subsystem 5. The User (Figure 3.2) Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson, 6th edition Copyright 2001, Prentice Hall, Upper Saddle River, NJ
  • 15. 15 The Data Management Subsystem  DSS database  Database management system  Data directory  Query facility Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson, 6th edition Copyright 2001, Prentice Hall, Upper Saddle River, NJ
  • 16. 16 D S S I n F o c u s 3 . 2 :T h e C a p a b i l i t i e s o fD B M S i n a D S S  C a p t u r e s / e x t r a c t s d a t a f o r i n c l u s i o n i n a D S S d a t a b a s e  U p d a t e s ( a d d s ,d e l e t e s ,e d i t s ,c h a n g e s )d a t a r e c o r d s a n d f i l e s  I n t e r r e l a t e s d a t a f r o m d i f f e r e n ts o u r c e s  R e t r i e v e s d a t a f r o m t h e d a t a b a s e f o r q u e r i e s a n d r e p o r t s  P r o v i d e s c o m p r e h e n s i v e d a t a s e c u r i t y ( p r o t e c t i o n f r o m u n a u t h o r i z e d a c c e s s ,r e c o v e r y c a p a b i l i t i e s ,e t c . )  H a n d l e s p e r s o n a la n d u n o f f i c i a ld a t a s o t h a tu s e r s c a n e x p e r i m e n tw i t h a l t e r n a t i v e s o l u t i o n s b a s e d o n t h e i r o w n j u d g m e n t  P e r f o r m s c o m p l e x d a t a m a n i p u l a t i o n t a s k s b a s e d o n q u e r i e s  T r a c k s d a t a u s e w i t h i n t h e D S S  M a n a g e s d a t a t h r o u g h a d a t a d i c t i o n a r y Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson, 6th edition Copyright 2001, Prentice Hall, Upper Saddle River, NJ
  • 17. 17 DSS Database Issues  Data warehouse  Data mining  Special independent DSS databases  Extraction of data from internal, external, and private sources  Web browser data access  Web database servers  Multimedia databases  Special GSS databases (like Lotus Notes / Domino Server)  Online Analytical Processing (OLAP)  Object-oriented databases  Commercial database management systems (DBMS) Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson, 6th edition Copyright 2001, Prentice Hall, Upper Saddle River, NJ
  • 18. 18 The Model Management Subsystem  Model base  Model base management system  Modeling language  Model directory  Model execution, integration, and command processor Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson, 6th edition Copyright 2001, Prentice Hall, Upper Saddle River, NJ
  • 19. 19 Model Management Issues  Model level: Strategic, managerial (tactical), and operational  Modeling languages  Lack of standard MBMS activities. WHY?  Use of AI and fuzzy logic in MBMS Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson, 6th edition Copyright 2001, Prentice Hall, Upper Saddle River, NJ
  • 20. 20 The Knowledge Based (Management) Subsystem  Provides expertise in solving complex unstructured and semi-structured problems  Expertise provided by an expert system or other intelligent system  Advanced DSS have a knowledge based (management) component  Leads to intelligent DSS  Example: Data mining Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson, 6th edition Copyright 2001, Prentice Hall, Upper Saddle River, NJ
  • 21. 21 The User Interface (Dialog) Subsystem  Includes all communication between a user and the MSS  Graphical user interfaces (GUI)  Voice recognition and speech synthesis possible  To most users, the user interface is the system Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson, 6th edition Copyright 2001, Prentice Hall, Upper Saddle River, NJ
  • 22. 22 The User Different usage patterns for the user, the manager, or the decision maker  Managers  Staff specialists  Intermediaries 1. Staff assistant 2. Expert tool user 3. Business (system) analyst 4. GSS Facilitator Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson, 6th edition Copyright 2001, Prentice Hall, Upper Saddle River, NJ
  • 23. 23 DSS Hardware Evolved with computer hardware and software technologies Major Hardware Options  Mainframe  Workstation  Personal computer  Web server system – Internet – Intranets – Extranets Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson, 6th edition Copyright 2001, Prentice Hall, Upper Saddle River, NJ
  • 24. 24 Distinguishing DSS from Management Science and MIS  DSS is a problem-solving tool and is frequently used to address ad hoc and unexpected problems  Different than MIS  DSS evolve as they develop Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson, 6th edition Copyright 2001, Prentice Hall, Upper Saddle River, NJ
  • 25. 25 DSS Classifications Alter’s Output Classification (1980)  Degree of action implication of system outputs (supporting decision) (Table 3.3)  Holsapple and Whinston’s Classification 1. Text-oriented DSS 2. Database-oriented DSS 3. Spreadsheet-oriented DSS 4. Solver-oriented DSS 5. Rule-oriented DSS 6. Compound DSS Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson, 6th edition Copyright 2001, Prentice Hall, Upper Saddle River, NJ
  • 26. 26 Intelligent DSS Categories  Descriptive  Procedural  Reasoning Decision Support Systems and Intelligent Systems, Efraim Turban and Jay E. Aronson, 6th edition Copyright 2001, Prentice Hall, Upper Saddle River, NJ
  • 27. Common Day-to-Day Decision Support System Examples  Many GPS systems also include traffic avoidance capabilities that monitor traffic conditions in real time, allowing motorists to avoid congestion.  Farmers use crop-planning tools to determine the best time to plant, fertilize and reap. 27
  • 28. DSS Life Cycle  In life cycle approach, the DSS development is carried out through different phases.  The phases are: Intelligence, Design, Choice, Implementation and Monitoring. 28

Editor's Notes

  • #6: Electronic data processing (EDP) refers to the gathering of data using electronic devices, such as computers, servers and internet of things (IoT) technologies. A decision support system (DSS) is a computer program application used to improve a company's decision-making capabilities. It analyzes large amounts of data ... Mechanical effeciency: measure of the effectiveness with which a mechanical system performs. It is usually the ratio of the power delivered by a mechanical system to the power supplied to it. Effectiveness:This study proposes that effects of DSS on decision outcomes develop over time
  • #9: There are five main functions of a decision support system (DSS): 1) model building, 2) 'what-if' analysis, 3) goal seeking, 4) risk analysis, and 5) graphical analysis. A DSS is an interactive system that helps managers utilize data and models to solve unstructured problems.
  • #11: Organization: Structured data is well organized. Therefore, it has the highest level of organization. Semi-structured data is partially organized; hence the level of organizing is lesser than structured data but higher than that of unstructured data. Lastly, the latter category is not organized at all.
  • #17: Enterprise : an organization, especially a business, or a difficult and important plan. A data warehouse is an enterprise system used for the analysis and reporting of structured and semi-structured data from multiple sources, Data mining is the process of finding anomalies, patterns and correlations within large data sets to predict outcomes GSS:General Social Survey What is online analytical processing? Online analytical processing (OLAP) is software technology you can use to analyze business data from different points of view. An object-oriented database stores data as objects, similar to how certain programming languages manage data. Instead of tables with rows and columns like traditional databases, object databases use complex data structures to represent data. Commercial database management systems (DBMS) are software applications created and licensed by companies for storing, managing, and retrieving data
  • #18: Model-Based Management refers to the activity of managing and making informed decision regarding the future direction of a business, process, or system(s)
  • #19: Multimedia Broadcast Multicast Services (MBMS) is a point-to-multipoint interface specification for existing 3GPP cellular networks.
  • #23: Meanwhile an extranet provides controlled access to authorized customers, vendors, partners, or others outside the company.
  • #24: Evolve: gradually