Dt folder 1

This is good because it is very obvious what
it is displaying nut it is bad because it is a bit
plain. the way that this product is displayed
makes you believe that it is a exclusive
product and this is worth a lot of money
because it is very minimalistic although this
is only an average quality product.
This is good because is in its own section so
you notice it when you walk by. This is good
advertisement because it displaying a set
which makes you believe if you buy one you
have to but the rest to get the full affect of
the product that are being shown.
This is good because it clearly shows the
company name but is only uses dark colours
which makes it hard to see. This is good
because it shows you two slightly different
fragrances from the same range. It also
allows you to try them out before buying
them, that allows you to choose your
favourite or even buy both.
This is good because it displays a variety of the
companies products. This is good
advertisement because it displaying a set
which makes you believe if you buy one you
have to buy the rest to get the full affect of the
product that are being shown.
This is good because it is clear what their
selling but it is all one colour so its boring. This
is good because it instantly tells you who the
product is from. The black background with
that classic bottle shape instantly makes you
think of Chanel. That makes you think of all
their other products.
This is good because it makes the customer
feel they could look like the woman in the
photo if they use their products. This is good
because it uses the classic Chanel styling,
black background with white writing making
you instantly know who its from. It also
shows a lot of their products making you
want to buy them all so you can have the
set.
This is good because it is clear what the
product is and it has some information about it
about the product but its bad because the
colours are dull. This is good advertisement
because it displaying a set which makes you
believe if you buy one you have to buy the rest
to get the full affect of the product that are
being advertised making you look as best as
you possibly can.
Point Of Sale
This is good because it uses bright colours
which makes it easy to see. This is good
because it makes you believe you could look
like the girl in the picture making you feel you
have more reason to buy it rather than any
other product.

This is good because it is light up which makes
it bright and easy to see. This is very good
advertisement because it is displaying a set
which makes you believe if you buy one of
the products that you have to buy the rest so
you match.
This is good because it was large making it
noticeable. It I also quite dull which makes it
uninteresting. This is good advertisement
because it displaying a set which makes you
believe if you buy one you have to buy the
rest to get the full affect of the product that
are being shown.
This is good because it uses light colours
which are aesthetically pleasing. This is good
advertisement because it is very interactive
which enables you to use the product before
you decide weather to buy it or not. It also
shows you the two different colours that they
sell which lets you get a visual reference of
which one you prefer.
This is good because it has an interesting
design behind the product. Its bad because it
only uses two colours. This is good because it
instantly tells you who the product is from.
The black background with the white writing
instantly makes you think of Chanel. That
makes you think of all their other products.
This is good because it is large making it
easy to see. It also has the TV above it
displaying their products. This is also good
advertisement because it has the TV above
the product telling you about it, that draws
the customer in because people are always
attracted towards TV’s and things that are
visual.
This is good because its in the front
window so a lot of people see it on the way
past. Its bad because their isn't much
advertisement. This is good because it is
very simple and lets you see the whole
range of products that are in that set. It
lets you see all the colour combinations
that are for sale so you can compare the
ones you like best.
Point Of Sale
This is good because it clearly shows the
company logo but its bad because their
isn't much advertisement. This is good
because it shows a range of watches from
that set of products. It also makes it feel
exclusive because you have to ask to try
them on before you buy it. That makes you
want to buy it even more but it could also
have the opposite affect making you not
want to bother asking about it because you
don’t want to waste time.

Brand History
Lynx is a male grooming company who have
recently also brought out a female grooming
section. They mainly aim their products at
customers within the age group of late teens
to early to mid twenties. They do this
because it is the kind of product that states if
you use it, it will attract the opposite sex. A
prime example of this is from the adverts
where they use glam models to advertise the
products. This suggests that is you use this
product that you will get girls that look like
that. Even one of their slogans is “get the look
that gets the girls”. It is also a product that is
advertised to make you look slightly older.
Another reason why this product is used by
that age group is because it is inexpensive
and deemed to be cool to use that when you
are younger.
Brand History
Axe was launched in France in 1983 by
Unilever. It was inspired by another of
Unilever's brands, Impulse.
Unilever were keen to capitalize on Axe's
French success and the rest of Europe from
1985 onwards, later introducing the other
products in the range. Unilever were unable
to use the name Axe in the United Kingdom
and Ireland due to trademark problems so it
was launched as Lynx.
Products
The product that Lynx sell are mainly hair
styling products, shower gels and deodorants.
This is because of the age group their products
are aimed at. This is clear because they don’t
sell any aftershaves or skin care products.

Advertisement
The way that Lynx
advertise their products
is to use attractive
people. During their
adverts the actors put on
the product and the
this attracts the opposite
sex. This suggests to the
customer that if they use
their products you can
attract the types of
people you see in the
advert.
Products
The products Lynx sell are
mainly for the smell and
effect of wearing it, not
the job it actually does.
The main products are
deodorants and shower
gels. These products are
mainly used because they
make you smell nice and
the adverts suggest that
those smells will attract
the opposite sex.

This product is aimed at middle aged men who like ton keep their hair and facial
hair well groomed.
This product is aimed at upper class young men who want to look stylish and
well off.

This product is aimed at 18-25 year old customers. It is also aimed at fashion
conscious people.
This product is aimed at 20-35 year old black males.

Task Analysis
Modern, sleek, simplistic, light,
hidden, folding, colourful, vintage,
retro, minimalistic, octagons,
pentagons, triangles, structure,
sharp.
Aluminium, steel, stainless steel,
iron, pine, oak, MDF, beach,
plywood, mahogany, carbon fibre,
cardboard, acrylic, plastics,
titanium, glass, copper.
Shop, shopping centre, cinema,
marketing events.
No sharp edges, screws
covered, nails covered, stable,
smooth, no small parts, well
built all wiring covered, wiring
insulated.
Simple, advertises well, clear,
uncomplicated, light up, bright,
spray fragrance, interactive.
Interactive parts fit the user,
product easily accessed,
information easily accessed.
Cheep to build, replacement
parts cheep, interactive parts
cheep.
Recyclable, reusable,
changeable, sustainable.
Advertise Facebook pages,
twitter pages, QR codes.
Aesthetics
Materials
Environment
Safety
Function
Ergonomic
Cost
Future
Social media
Brief
Design a new point of sale display unit for a male
grooming company. The unit must display at least 1
product from their range and must clearly identify
the brand. The possible brands are Old Spice, Fish,
L’Oreal Men Expert, Mr Natty, Lynx and Hackett.
The brand I have chosen is Lynx
Situation
Lynx has a problem with the age group they target
their products towards. They seem to aim their
products at younger men aspiring to look older.
This could cause a lack of sales to the slightly older
generation reducing the amount of sales and their
total income.

Logical
• Have brand clearly displayed on the point of sale
so we know who makes the product.
• The product is clearly displayed.
• Display the product in the correct type of shop or
environment so it doesn’t look out of place. But
you could put the point of sale in the company's
cloths shop to make it stand out.
• Make it clear to the customers what the product
is.
• Put the point of sale in eye line (foot fall).
• Put the point of sale on the way to popular
products so a lot of people walk past it.
• The branding and colours match the product.
• A bigger and single point of sale could make the
product look mare exclusive.
• Put the brand name on the cardboard tester strips
(discrete advertising).
• Make the customer able to try out the product on
the point of sale.
• Make it interactive.
Illogical
• Don’t give out too many free samples.
• Don’t make it too interactive that the customer feel
they have seen to much of the product they don’t
want to buy it any more.
• Don’t make it too big.
• Don’t make it too small.
• Don’t put the point of sale in the wrong
environment.
• Don’t hide the point of sale out of site.
• Don’t put the point of sale too close to the tills
because it makes people think its reduced and seem
unwanted.
• Don’t make the design and the product not match so
its confusing to the customer.
• Don’t make the point of sale boring and
uninteresting.
Need
• Has to display brand.
• Has to catch the attention of the customer,
through colours, design or how interactive it is.
• Has to be user friendly so it is simple for the
customer to understand because they don’t want
to spend ages trying to work out what the product
is.
• It has to be safe so you don’t harm the customer.
• It has to be stale so it doesn’t fall over.
• It has to be able to cope with the general wear
and tear that it would go through from customers
looking and toughing it.
• It cant be too heavy so it can be transported
around.
Keep
• The things I would keep on my point of sale would
be,
• Eye catching so the customer can see it clearly.
• Advertises the brand well so the customer knows
who its from.
• Display the product well.
• Make it interactive so the customer can enjoy the
product before they buy it.
• Keep It in eye line and foot fall so the customer can
see and find it easily.
Scrap
The things I would scrap from my
point of sale would be the type of
poor packaging that cheaper
company's use, I would like to
remove this because it makes the
product look cheep and if you use
more sophisticated packaging it
makes the product look exclusive. I
would also like to scrap the
material cardboard because it
doesn’t make the product look
exclusive and it also makes the
point of sale look like it wasn’t well
thought of and it was only a half
hearted job.Form VS function
I would like to make my point of sale to look really good
but also have good functions as well. So I would like to
compromise them both a but to have a point of sale that
has the best of both. I don’t want my point of sale to
look really good but have no interesting function or I
wouldn’t want my point of sale to have really good
functions and look rubbish.
X Factor
• Some of the things I would like
my point of sale to do
differently would be,
• Have cardboard strips to spray
the fragrance on
• Have motion sensors that
detect when a person walks
past and it sprays the
fragrance.
• It could have light that light up
the product.
• I could make it rotate so people
can see it from all angles.
Links FX

Aesthetics
• The aesthetics have to advertise the brand.
• The aesthetics have to advertise the
product.
• The point of sale has to have a modern
styling to it.
• It has to have a interesting and modern
shape to it.
• The colours have to match the brand and
the products styling.
Cost
• The cost of the point of sail would have to
be cheep because their products are cheep.
• There would have to be a lot of the point of
sale units.
• The materials would have to be cheep
because the would have to be a lot of point
of sale units.
• The customers don’t want to spend too
much money on the product.
• The assembly cost would have to be low. It
could also be assembled on site.
• You could reuse the product.
Customer
• The point of sale has to suit the design
features that the customer likes and is
interested in.
• The customer would like to interact with the
point of sale.
• The point of sale must be good enough to be
able to sell it to the customer.
• The customer must be able to see what the
product does with ease, they don’t want to
spend time trying to figure out what the
product is.
• The point of sale must be able to stay in the
customers mind so they remember it.
Environment
• The point of sale would have to be in an
environment where the product fits in, it couldn’t
be in a food shop. But it could be in an unusual
place but still fit into the environment to make it
stand out.
• The point of sale could be alone so people can
see it easily.
• It could be in a rack so people see it when looking
at other things.
• Make it accessible to the customer.
• It could be in foot fall making people see it.
• It could be near a till but this suggests that the
product is budget and reduced.
• It could have a 360 degrees perspective so it can
be seen at all angles.
Safety
• The point of sale has to be safe for the
customer to use. So they don’t get hurt
when looking at the product.
• The point of sale has to be safe to the
builder so they don’t get hurt during
the process of assembly.
• The product has to be the correct
height and width so it is stable and
doesn’t fall over in its environment.
• The point of sale has to be the correct
size for its environment.
• The point of sale has to be safe from
the threat of theft so either the
product or point of sale doesn’t get
stolen.
Size
• The point of sale has to be the correct size
so its noticeable to the customer so they
want to buy it.
• The point of sale could be in your face so its
noticeable or it could be discrete but still be
remembered easily.
• The point of sale could be in your eye line so
you see it easily.
• The point of sale should take into account of
the use of anthropometrics so it fits the
customer with ease.
Function
• The product should promote the brand
well so the customer remembers the
brand.
• The point of sale should represent how
good the product is, you cant have a
scrappy point of sale for an expensive
product.
• The point of sale should contain testers
so the customer can try the product
before buying it.
• The point of sale should have some sort
of interactive feature such as spraying
the fragrance to make it easy to
remember.
Materials
• The point of sale should have modern and
interesting materials.
• The point of sale could have materials that smell
like the product its advertising.
• The materials should be user friendly and easy to
build on site.
Initial Specification

Questionnaire
I'm am going to create a questionnaire to
ask the customers about what people
want or like about point of sale. I want to
learn what people think about point of
sales and how they interact with them. I
will speak to the general public and a
point of sale design specialist so I get a
variety of views. I will conduct the
research on the streets and at a design
company. I need to know how to create a
simple and easy to follow questionnaire.
I will document the evidence on a pie
charts.
Mood board
I am going to collect many different
pictures. I want to learn what other
products in the same range are like and
what the target audience like about
products and what they like themselves. I
will speak to men in the target audience
and ask what they like about the
products. I will conduct the research on
the internet and ask men what they think.
I need to know what men like about point
of sale and their favourite products
before hand. I will document my evidence
in a variety of pictures on a PowerPoint
page.
Market research
I am going to research 5 other competitors in that same field of sale to find
out how they design their own point of sales. I want to learn about the other
products that are on sale and how they design their point of sales. I will speak
to people that work in shops such as Boots and Superdrug to find out what
other products are on the market. I will conduct my research in shops such as
Boots and Superdrug. I don’t need to know that much before hand while
conducting the market research, apart from where the shops I will conduct
the research in are.
I am going to select some points of sale in a shop and wait for
about ten minutes and see how people interact with the point of
sale and the product it displays. I want to learn how people
interact with points of sale and the product it displays. I will not
speak to anyone when conducting this research. No, I don’t need
to know anything before hand apart from where the point of
sales I am watching are. I will document the evidence in a table or
graph because it’s a visual way of displaying data.
Ten minute observation
Customer profiling
I will talk to a few of the customers who perches the Lynx
products and ask them about what other products they like and
how they like their point of sales to look. I would want to lean
about the kind of customer that buys Lynx products. I will speak
to the customers that buy the Lynx products. I will conduct my
research in shops like Boots and Superdrug. I will need to know
some customer of Lynx products so I can speak to them before
hand. I will document my evidence in paragraphs and pullet
points because it’s a good way of showing lots of data.
Brand profiling
I am going to go find out as much as possible about the Lynx and
other brands so I can create the best possible point of sale for a
Lynx product. I would like to learn a lot of information on the Lynx
and other brands about how the typically advertise their products
so I can create a point of sale that’s in theme of all their other
products. I will get I contact with some of the designers at Lynx so
I can get a good picture of how they like to advertise and promote
their brand. I will contact them via email or give them a phone
call. I need to know the basic way that Lynx advertise their
products so that I can relate to what the designers are saying.
First hand existing design analysis
I am going to take 10 pictures of male grooming products points of sale and analyse
them and do Access FM on each one of them. I would like to learn about the typical
point of sale that male grooming products use so I can design my point of sale to
match them but also to be different. I will speak to people that work in shops such
as Boots and Superdrug to find out what the normal point of sale is like. I will
conduct the research in shops such as Boots and Superdrug. I don’t need to know
that much from before hand apart from where the points of sale are. I will
document the evidence on a PowerPoint slide that will consist of pictures and text.
Competitive products
I am going to look at all the products that Lynx are competing with and research their
brands and products. I would like to lean about all the brands and products that Lynx
are competing with and find ways that I can better their point of sales to make a better
selling product. I will speak to people that work in shops such as Boots and Superdrug
and ask them about the competitive products of Lynx. I will conduct the research in
shops such as Boots and Superdrug. I will need to have basic level of knowledge of
Lynx’s competitive products before hand. I will document the evidence in bullet points
and paragraphs because its good for displaying data.
Research And Time Plan

Axe (or Lynx in Ireland, the United Kingdom and Australasia) is a brand of male grooming products, owned by the British–Dutch company Unilever and
marketed towards the young males demographic
Axe was launched in France in 1983 by Unilever. It was inspired by another of Unilever's brands, Impulse.
Unilever were keen to capitalize on Axe's French success and the rest of Europe from 1985 onwards, later introducing the other products in the range.
Unilever were unable to use the name Axe in the United Kingdom and Ireland due to trademark problems so it was launched as Lynx.
The European launch of the deodorant was followed by success in Latin America and moderate impact in Asia and Africa. In the new millennium, the
brand has launched with great success in the United States and Canada. The company has also consolidated its deodorant portfolio by migrating other
overlapping male deodorants into the Lynx brand such as South Africa's Ego brand.
Unilever has now launched its first Lynx product for women in the United Kingdom as part of a global expansion of the previously men’s-only brand.
Products
Although Axe's lead product is the fragranced aerosol deodorant body spray, other formats of the brand exist. Within underarm care the following are
available: deodorant aerosol body spray, deodorant stick, deodorant roll-on, antiperspirant aerosol spray (called Lynx Dry), and antiperspirant stick (also
called Lynx Dry).
From its launch, the annual fragrance variant has played a key part in the success of the brand by offering something new each year. The type of
fragrance variants have evolved over time. From 1983 until about 1989, the variant names were descriptions of the fragrances and included Musk, Spice,
Amber, Marine, and Oriental.
From 1990 until 1996, geographic names for fragrances were used, such as Africa, Alaska, Java, Nevada, and Inca. From 1996 to 2002, Lynx took
inspiration from Calvin Klein fragrances (also owned by Unilever at that time), using the same fragrance consultant, Ann Gottlieb, to develop the scents to
launch variants, such as Dimension, Apollo, Dark Temptation, Gravity, and Phoenix.
In 2009, the brand launched an 8-centimeter container called the Axe Bullet. The brand has also extended into other areas such as shower gels,
aftershaves, and colognes, skin care, shampoo, and hairstyling products. Failed extensions include Underwear, Barbershop and razors.
Most scent names usually have a shower gel to accompany them and sometimes an antiperspirant/deodorant stick.
The 2009 frame has a mint scent.
The Lynx Shampoos come in three different sizes, the regular and most seen 12 FL oz. size and the travel or sample size of 1.7 FL oz., 22oz bottles were
introduced recently.
Lynx also ships a shower scrub tool called the Lynx Detailer.
Marketing
From 2003, Lynx advertisements portrayed various ways the products supposedly helped men attract women. In 2004, the advertising for the Pulse
fragrance showed how it supposedly gave geeky men the confidence to dance to get women. This was followed by Touch, Unlimited, Clix, and in 2007,
Vice was marketed on a theme of making "nice" women become "naughty". Dating coach Josh Pellicer (The Tao Of Badass) served as a consultant for the
advertisements.
Brand Profiling

Mood board
Materials Shapes Inspiration This mood
board
consists of
materials
and shapes
that I would
like to design
my point of
sale around.
I chose these
shapes
because I like
the modern
styling and I
thing it will
fit Lynx very
well.
Another
reason why I
chose these
shapes is
because Lynx
also use this
type of
movement
to advertise
their brand.
Mood Board

Questionnaire
General public Point of sale designer
1. What do you think makes the best point of
sales?
2. Would you like to see Lynx points of sales? If not
do not continue the questionnaire.
3. Would you prefer a point of sale to be
interactive?
4. What age range do you think Lynx aim their
products at?
5. Where is the most likely place you would find a
Lynx point of sale?
6. What size would you like the point of sale to be?
7. Where would you like to see the point of sale?
Yes No
Yes No
Interesting Shape Colour Good materials
10-15 16-20 21-25 26-30 Older
House of Fraser supermarkets Boots Harrods
Small Medium Large Extra large
Front of shop Middle of shop Back of shop
1. What point of sale have the best effect?
The point of sales that have the best effect are the ones that stay in the
customers mind or ones that the customers keep a piece of because if
the can remember the point of sale they will remember the product, so
gaining you more sales.
2. Where is the best place to put a point of sale?
The best place to put a point of sale is in foot fall or in a place where a
lot of people will see it. This will make sure that your product is not
overlooked. Although you could put the point of sale in a discrete place
and in its own way it will stand out.
3. Are interactive point of sales better points of sales?
Most of the time interactive point of sales are better point of sale
because it makes the customer remember the point of sale which will
get you more sales. But you could also have a point of sale that stays in
the customers mind for another reason e.g. Its comical or has a TV
screen on it.
4. Is it good to have a target range for points of sales?
Yes it is very important to have a target range for your point of sale
because you need it to attract the correct customer or nobody will
notice or buy your product.
5. What is the best size for a point of sale?
The best size for a point of sae is one that is noticeable but not too
dominant. You don’t want the point of sale to be too small though or it
could get overlooked. It all depends on the product, if you have a
simple product you want the point of sale to display it well so the
customer get the best feel for what the product is and what it does.
Questionnaire

What do you think makes the best point of
sales?
Interesting
Shape
Colour
Good materials
Would you prefer a point of sale to be
interactive?
Yes
No
Where is the most likely place you would find a
Lynx point of sale?
House of Frasser
Supermarkets
Boots
Harrods
What size would you like the point of sale to
be?
Small
Medium
large
Extra large
Where would you like to see the point of sale?
Front of shop
Middle of shop
Back of shop
General public
The information that I have received from the questionnaire tells me
that I should make my point of sale interesting so it makes the
customer want to buy the product. I should place my point of sale in
a supermarket or a shop like house of Fraser to maximise the sales
of my product. I should make my product interactive so it keeps the
customer interested and make them want to buy the product. Keep
my point of sale at a medium size so its easy for the user. Finally I
should place my point of sale in the middle of the shop to get the
maximum views and sales.
Questionnaire Results

The Lynx brand is all about aspiring to be a successful person
who has a good job with good pay and a good looking
girlfriend. In this customer profiling on the left I have put the
typical Lynx user, then on the right I have put what they aspire
to look like and the products they want. This is clear by the
way in which Lynx advertise their products. Lynx is almost
seen to be a stepping stone to a better products, in your youth
it is seen to be cool to use Lynx but as you get older it is
expected you progress onto better products.
Customer Profiling

Global Men's Grooming Products Market to Exceed $33.2 Billion by 2015, According to New Report by Global Industry
Analysts, Inc.
GIA announces the release of a comprehensive global report on Men's Grooming Products markets. The world market for men's
grooming products is projected to exceed $33.2 billion by the year 2015. This is primarily driven by a rapid rise of metrosexual
male, innovative appealing products, growing middle class population, increased Internet connectivity, and universality of
prestige across the world.
Men are increasingly becoming beauty conscious across the world. Male consumers are paying more attention on their looks and the trend is being driven by the male role
models, including sportsmen and film personalities. As the gender boundaries are blurring, global firms are increasingly focusing on finding new ways of making profits from the
emerging characteristics of men consumer segment. The trend has resulted in entry of a large number of personal care products manufacturers into the men's grooming market
with cosmetics and beauty products designed exclusively for men. Niche brands helped generate interest among men for grooming products. The rise in popularity for such
products led to a shift from niche to mainstream markets. The market for men's grooming products is constantly expanding with skin care and bath and shower segments
leading from the front.
Men's grooming market expanded significantly from the traditional shaving products and deodorants to other categories such as skin care, hair care and bath products. Men are
increasingly demanding products, which are specifically targeted at them and are selecting their own body washes and shower gels instead of borrowing from their spouse.
Today, men's grooming market is significantly contributing to the growth of global cosmetics market.
Europe and the United States dominate the men's grooming products market worldwide, as stated by the new market research report on men's grooming products. Shaving
Products, comprising of pre-shave products, post-shave products, and razors/blades represents the largest group within the men's grooming products market.
Toiletries, consisting of bath and shower products, hair care products, skin care products, and deodorants, represent the fastest growing product category.
Asia-Pacific represents the fastest growing market for men's grooming products. Growing acceptance for men's grooming and prevailing life style trends in the Western world
are fuelling the demand for grooming products from male consumers in Asia-Pacific as well as other developing countries.
Market for men's grooming products is highly competitive. Competition is particularly high in shaving products segment. Several companies are shifting focus from women's
grooming products to men's grooming sector. Key players profiled in the report include Avon Products Inc., Beiersdorf AG, Colgate-Palmolive Company, Coty Inc., Lancaster
Group, Energizer Holdings Inc., Johnson & Johnson, Johnson & Johnson Consumer Products Division, Limited Brands Inc., L'Oreal USA Inc., Mirato Spa, Procter & Gamble
Company, The Gillette Company, Procter & Gamble Italia Spa, PZ Cussons Plc, The Estée Lauder Companies Inc., and The Unilever Group.
The report titled "Men's Grooming Products: A Global Strategic Business Report" announced by Global Industry Analysts, Inc., provides a comprehensive review of market
trends, product overview, competition, product launches, and recent industry activity. The study analyzes market data and analytics in terms of value sales for regions including
the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. The global and the US markets are analyzed by the following product groups/segments - Toiletries
(Bath and Shower Products, Hair Care Products, Skin Care Products, Deodorants), and Shaving Products (Pre-Shave Products, Post-Shave Products, and Razors/Blades).
Brand Research

I chose this point of sale to do my ten minute observation on because I found it
interesting and I also found the colours a good feature of the point of sale. All this
means I thought it would attract the customers towards it. Within the 10 minutes
two customers had had a look at the point of sale. The first customer looked at it
for a while, I assume looking at all the different products it advertises, then they
picked up one of the products and had a closer look at it. Then they put the
product back again and walked off. The second customer just looked at it for while
then walked away. This shows that it is a good point of sale that is good at
attracting customers, I think it does that by being bright in the colours it uses and
having a simple design that is easy for the customer to see what the product is.
I chose this point of sale because it is a bit different by the fact it has a bag made
by the same company who make the male grooming product it is mainly
advertising. This means that because its different I thought it would attract
customers. I the 10 minutes not a single person went up to the point of sale, that
shows that my initial assessment of the point of sale was wrong. I waited another
10 minutes to see if anyone would go up to the point of sale, eventually a person
went up to it and had a look at the product for a while before picking it up and
spraying it on their wrist. Then as a shop assistant walked passed they asked if the
bag came free if they bought the product. This proves that the point of sale isn't
very clear in its advertising. Then the customer picked the bag up and had a look at
it before putting it down again. This observation proves that the point of sale isn’t
very good at attracting customers but the added feature of a bag is a good motive
for buying the product.
10 Minute Observation

According to YouGov's Brand Index, a daily tracking tool which measures the public's
perception of well-known brands, in recent months body spray brand Lynx had lost the edge
it enjoyed over competitor Right Guard. However, a clever ad campaign for new product
'Lynx Attract' ‒ which capitalised in on a certain Royal’s Las Vegas antics ‒ along with a
Facebook event promising island fun, has put Lynx back on top.
A look over the last eight months on BrandIndex shows that prior to the campaign, Lynx had
lost the Buzz score lead it had over Right Guard, but has since won it back.
The chart below shows that Lynx enjoyed a sustained lead in Buzz over Right Guard between
February and May. The lift in Buzz, back in February, coincided with the launch of the 'Lynx
Attract' 'Breaking News' TV ad, crafted by marketing firm Razorfish. Since May, however, the
brand appeared to be struggling to pull itself away from competitor Right Guard, whilst Dove
remained a decisive six points ahead. However, in more recent days, Lynx has once again
pulled ahead of Right Guard.
So what is Lynx doing to increase Buzz around its brand?
Launched the ‘Chaos Island’ event on Facebook
In addition, even if you hadn’t heard about Lynx’s offer of tickets to a three-day party on an
actual island, labelled “Chaos Island on the event's official Facebook page – then one look at
the relevant SoMA readings can tell you that something chaotic is afoot.
Most frequent words appearing on Facebook users private feeds together with Lynx include:
“island”, “chaos”, “chasethechaos”, “win”, “tickets”, “Africa”, “effect”, “advert”, “smell” and
“gel”.
But is Lynx’s campaign investment working? In the last four days (since 31 Aug), Lynx’s
BrandIndex Buzz score has climbed by 4 points and has just overtaken Right Guard. Time will
tell if this increase in Buzz will feed into an increase in their overall brand perception and
convert to revenue growth for the brand.
BrandIndex Buzz scores -
Dove, Lynx and Right Guard
BrandIndex full Index score -
Dove, Lynx and Right Guard
Competitive Products

Aesthetics- This is a simple point of sale
in terms of aesthetics because it doesn’t
have many colours or complicated
designs.
Customer- The customer of this products
would be a young male.
Cost- This is a fairly cheep product.
Environment- This point of sale is in the
isle of a shop.
Safety- This is a safe point of sale
because it has a casing around the
product so it cant get stolen.
Size- This is a small point of sale.
Function- This point of sale has no other
functions apart from advertising the
product.
Materials- This point of sale is made from
plastic.
Aesthetics- This is a very colourful point
of sale in terms of aesthetics because it
has different segments of different
colours.
isle of a shop.
Safety- This is a safe point of sale
because it has no sharp edges and its
very stable.
Size- This is a large point of sale.
different products.
plastic.
Aesthetics- This is a interesting point of
sale in terms of aesthetics because it
incorporates a bag made by the same
company as the male grooming product.
would be a young to middle aged male.
isle of a shop.
Safety- This is a safe point of sale because
it is stable but it could get stolen.
Size- This is a medium sized point of sale.
Function- This point of sale has the ability
of allowing you to try the product before
buying it.
plastic.
Aesthetics- This is a boring point of sale
have any interesting features.
Cost- These are fairly cheep to fairly
expensive products.
isle of a shop.
it is stable ad not in the way of the
customers.
of allowing you to try the product before
buying it.
metal and glass.
First Hand Existing Design Analysis

First hand existing design analysis
designs.
isle of a shop.
it has a casing around the product so it
cant get stolen.
product.
plastic.
in terms of aesthetics but the lighting and
the coloured packaging make it stand out.
isle of a shop.
it is stable and its set into the wall so its
not in the way of the customer.
product.
plastic.
Aesthetics- This is a boring point of sale in
terms of aesthetics because it has the
same colour the whole way through and
has no interesting designs.
isle of a shop.
it has no sharp edges and its very stable.
Size- This is a medium sized point of sale.
products.
plastic.
Aesthetics- This is a simple point of sale in
terms of aesthetics because it doesn’t
designs.
isle of a shop.
Safety- This isn't a very safe point of sale
because it sticks out from the isle and the
product isn't attached so it could get
stolen.
to allow you to try the product before you
buy it.
plastic.

terms of aesthetics because it doesn’t
designs.
isle of a shop.
it has a casing around the product so it
cant get stolen.
product.
plastic.
terms of aesthetics but the lighting and the
coloured packaging make it stand out.
Environment- This point of sale is in the isle
of a shop.
Safety- This is a safe point of sale because it
is stable and its set into the wall so its not
in the way of the customer.
to allow you to try the product before
buying it.
plastic.

Further Specification
Aesthetics
• My products will have a base colour with
flashes of a bright colour through it, such as
yellow, pink, blue or red because from my
research I found out that people recognise
these colour combinations as ones that Lynx
typically use.
• My product will have good features because in
my research I found out that point of sales
with good features such as being interactive
get more attention therefor leading to sales.
• My product will display the company’s name
or logo because from my research I found that
all the point of sales show the company logo
or name.
Cost
• I will make my product out of a cheep but
sustainable material because I found from
my research that Lynx is a cheaper brand
that doesn’t often make point of sales so my
product will have to be sustainable so it
lasts.
Customer
point of sale because in my research I fond
that interactive point of sales get more
sales.
product is because in my research I found
out that if a point of sale is confusing that
the customer will walk away and not look
into the product.
customers mind so they remember it
because I round out that if a customer
remembers a product they are more likely
to but it.
Environment
environment where the product fits in, it
couldn’t be in a cake shop. But it could be
in an unusual place but still fit into the
environment to make it stand out, I found
hat out in my research by looking around
places where products use point of sales.
• My product will be alone so people can
see it easily because I found out from my
research that point of sales that stand out
are better point of sale.
Safety
• The point of sale has to be the
correct size for its environment
because in my research I found that if
a point of sale doesn’t fit the
environment it doesn’t sell products.
stolen.
Size
• The product will be the correct size so it fits
its environment and is noticeable to the
customer because I found from my research
that point of sales that are noticed by
customers are often mare successful ones.
• My product will take into consideration the
use of anthropometrics so it fits the user
because from my research I found that a
easy to use point of sale it better than a
complicated point of sale.
Function
brand, I found from my research that
the customer remembers the product
that its more likely to get sales.
Materials
interesting materials because I found in my
research that Lynx use a modern way of
designing.
• The materials should be user friendly and
easy to build on site.

Research Summary
Mostimportant
Bigger Balloon = More Key Feature
Position
Colour
Shape
Materials
Size
Brand
AdvertisingShow
Logo
Modern
design
Environment
Safety
Cost
Interactive
Function
Customer

Development
This is a picture of the design
that I have chosen to develop
and finally manufacture. I
chose this design because I
feel that it links with the brand
very well and I feel that it
would be a unique and
interactive way of advertising
the Lynx products.
One of the parts I would like to develop
is the button that activates the part of
the point of sale that displays the picture
behind the product.
I chose to develop the shape of the button
that activates the picture. After using the
product and roleplaying how I would interact
with the point of sale, I realised that the
circular shaped button would be most suited
for the task, as it is most stable for holding the
product because the bottom of the product
has a circular shape.
Aesthetics
Materials
I have looked at various materials that I could
use to make the button. The different types of
materials that I have considered using are;
metals, woods and plastics.
The first material that I researched about was
aluminium. I found out that it has many useful
properties that could be an advantage to my
point of sale. It is lightweight, ductile and has
a good natural finish.
The second material that I considered was
MDF. I found out that MDF is easy to work
with because it has no not's or grains.
Although a finish has to be applied.
The final material I considered was acrylic. In
my research I found out that acrylic is easy to
cut, a good insulator, easy to clean and
resistant to abrasion.
From my research I found out that the best
material for the button my point of sale would
be aluminium because it is the most practical
and I feel it fits my specification the best.

Development
Construction
The way in which I am going to develop the
construction of my point of sale is introducing
the use of templates. I am going to design and
develop a template that I can use to make sure
that the size of the button that activates the
picture will be the same every time.
In my research I found out that the template
must be easy to move and easy to draw
around so you can create a lot of designs in a
short space of time. The template must also
be made out of a material that will not change
shape easily, making sure you draw the same
pattern every time. It is also ideal if the
material you make the template form is cheep
because you don’t want to be wasting money
on things that don’t need to cost very much.
From my research I gathered, I found that the
best material for my type of template would
be a fairly rigid cardboard.
Manufacture
I am going to manufacture the button by first
getting some aluminium rod that is the width
that I would like it to be. Then I am going to
cut it to length. During my research I found the
best way to cut aluminium rod is to use a
mitre box to make sure that the rod is cut at a
perfect right angle and I will use a hack saw to
cut the material.
I will then file down the edge so it is not rough
or sharp using a metal file and then
sandpaper.
A student pointed
out to me that
creating my own
button would take a
very long time so I
decided to use some
ready made button.
This is still ok
because they are the
shape and size I
need.

Development
Construction
I am going to develop my point of sale by the
introduction of a jig. This will enable me to
make sure I cut the button at a perfect right
angle every time. It will also enable me to
make sure the length of the button will be the
same every time.
The type of jig I am going to make will be very
similar to a mitre box but it will have a
removable end that will ensure that the
button is the same length every time.
Usability
The button that activates the picture has to be
useable and efficient for the user because it
would make the point of sale feel cheep if it
isn't easy to use.
The way I will make the button efficient to
use, is by not making it too hard to push down
but also not making it too light that it feels
broken to press.
If the button is too hard and the user has to
put effort into pushing the product back down
the point of sale would feel broken and the
user wouldn’t want to stay around the point of
sale because the wouldn’t want to get the
blame for breaking it. If the button is too light
it might not function properly and could break
easily.
The button I make will be stuck
on top of a button like this, that
will be sunk into the base of my
point of sale. This will give me
the aesthetics and function I
want.
I was told that
making my own jig
would take too much
time. And by using a
ready made button I
don’t have to use a
jig.
It was pointed out
that I don’t have to
do this part because I
am using a ready
made button.

Development
Another part of my point of sale that I
would like to develop would be the arms
and frames of the glasses.
Aesthetics
I have decided to develop the aesthetics of the
arms of the glasses frames. When developing
the frames I looked at a few different shapes.
The first one being a straight angular
design, the second a typical glasses frame
design and the final one being a more
fashionable design.
When doing my research I looked on the Lynx
website, at their different types of girls
section, to see what type of glasses the brainy
girl was wearing. Then I asked a group of
people which out of the three designs they
liked best.
I chose the fashionable design because when I
was doing my research I found that the girl
was wearing glasses similar to this design. Also
when I asked the group of people which
design they liked best, the majority of them
Construction
A constructional aspect that I am going to
develop is the use of a template.
The thing I am going to create a template for is
the frames of my glasses. I am going to create
the template on a computer aided design
(CAD) program. This means that I have the
template forever because I will save my
design. That means I can access it at any time
and create more frames if necessary.
The advantage of this type of template is that I
will never loose it and that I will never change
shape, where as if I made it from cardboard it
could get damaged or lost.

Development
Manufacture
The way I am going to develop the
manufacture of my point of sale is by
developing how I am going to build the frames
of my glasses.
The possible ways I could manufacture my
glasses frames Is by vacuum forming or laser
cutting then heat bending the acrylic.
When doing my research I found that vacuum
forming the acrylic frames would be
impractical because the frames are quite thin
so cutting them out would be difficult, also
there is only a slight bend in the frames so
heat bending would be the easiest way of
achieving that bend.
Materials
I am going to develop the material of the
glasses frames. The different materials I have
chosen from are metal, acrylic and wood.
When doing my research I found out that it
would be impractical to use metal because
the shape I want to make out of it is fairly
complicated so I would have to use a CNC
machine, as I am doing this at school and we
do not have a CNC machine it would be too
difficult to find and use won cheaply.
Another material I could use is wood, although
it would be easy enough to shape I feel that it
doesn’t fit the brand or my specification
practically well.
The final option I have considered is acrylic. In
my research I found that acrylic would be a
good material to use in this situation because
I can laser cut it to the complicated shape that
I want. It can also be heat bent giving it the
curve that I want making the glasses look
authentic.
A student pointed
out that he whole
frames didn’t need to
be heat bended so I
am only line bending
the centre of the
frames.

Aesthetics
Development
I am going to develop the aesthetics of the
glasses frames. The different shapes I can use
are; a rounded frame, a more square frame or
a modern fashionable frame shape.
When doing my research I looked on the Lynx
website, at their different types of girls
section, to see what type of glasses the brainy
girl was wearing. Then I asked a group of
people which out of the three designs they
liked best.
I chose the fashionable design because when I
was doing my research I found that the girl
was wearing glasses similar to this design. Also
when I asked the group of people which
design they liked best, the majority of them
said they liked that one best.
usability
The way I will develop the usability of the
frames of my point of sale I by deciding what
size to make them.
When deciding the size of the frames, I have
to take the size of the bottle and the size of
the pictures behind the frames into
consideration because I want the gap in the
frames to be bigger then the bottle so the
picture is noticeable and not too small.
The frames also have to be in proportion to
the size of the arms of the glasses so the they
look authentic.
The frames cant be too big though or I would
be impractical an would be too expensive to
reproduce because I would need a bigger
machine to create the larger parts.
I was told to
alter the size
because I am
only making
a prototype
of the point
of sale so I
will reduce
the overall
size of my
point of sale.

Development
The part of the glasses frames that I would like
to develop aesthetically are the little parts at
the top right and left of the lenses
The options I can go for are; a circular shape, a
square shape or an oval shape.
I think that the best design is the oval shape as
it is the one that is most popular and on quite
a lot of fashionable glasses. I don’t want the
square or the circular designs as I feel that its
not very aesthetically pleasing.
Construction
construction of my point of sale is introducing
the use of templates. I am going to design and
develop a template that I can use to make sure
that the size and shape of the little add on to
the frames of the glasses will be the same
every time.
In my research I found out that the template
must be easy to move and easy to draw
around so you can create a lot of designs in a
short space of time. The template must also
be made out of a material that will not change
shape easily, making sure you draw the same
pattern every time. It is also ideal if the
material you make the template form is cheep
because you don’t want to be wasting money
on things that don’t need to cost very much.
From my research I gathered, I found that the
best material for my type of template would
be a fairly rigid cardboard.
Aesthetics
It was pointed out to
me that make these
add-on’s to the
frame would be too
time consuming.

Development
Components
I am going to develop the components by
choosing the best and most practical way to
display the picture behind the product.
The options I have looked at is whether to
have TV screens displaying the picture, the
picture being projected onto a screen or the
picture darkened and then lit up when the
product is removed.
When doing some research I found that using
TV screens would be a very nice way to display
the picture but it would also be very expensive
and as I said in my specification, the point of
sale will be inexpensive I cant really use TV
screens.
I also found out that projectors are quite
expensive so for the same reason as the TV
screens I cant really use them.
However I found out that LEDs are much
cheaper and more accessible at school so I
believe the best way to display the picture is
by lighting up a dark picture with LEDs.
Usability
I am going to develop the usability by editing
the size of my point of sale.
The reason I have decided to change the size is
to make sure that the point of sale is
noticeable enough to see but not be too large
and tacky but still being large enough to
interact with properly.
The size I have selected to choose is a point of
sale that fits the user correctly. The way it will
fit the user is by allowing them to reach into
the point of sale easily to pick up the product
without them hitting the edges of the glasses
frames.
It will also be large enough to be able to
display the picture behind the product
efficiently, meaning that the picture will be big
enough for it to be see but not too big that it
swamps the product.

Development
Manufacture
manufacture aspect of my point of sale is by
deciding how it will apply the picture to the
acrylic behind the product. The options I have
considered are; painting it onto the
acrylic, sticking a vinyl sticker onto the acrylic
or etching it on with the laser cutting machine.
When I looked into what technique to use I
realised that painting it would not be a very
good idea because it would be very time
consuming and it would be hard to duplicate
the exact same picture every time.
I believe that using a vinyl sticker would be the
best way because you could copy it very easily
and it would be one of the quickest options.
Etching the picture on with a laser cutting
machine would be a very quick way of
producing the image onto the acrylic but I feel
that the picture wouldn’t have the same effect
compared to if the picture was stuck onto the
acrylic with a vinyl sticker.
Materials
I am going to develop the materials part of my
point of sale by deciding what material to
make the picture that is displayed behind the
product out of. The options I have considered
are; cardboard, metal or acrylic.
When doing my research I thought that
putting the picture on cardboard would not be
a very good idea because the picture could get
damaged quite easily after everyday use.
I also found out that putting a picture onto
metal could also be quite difficult and more
expensive than the other options.
I decided that the best material to use to
display the picture would be acrylic because I
can stick a very nice vinyl sticker to it and I can
cut the acrylic to the exact same size and
shape as the vinyl picture very easily using a
laser cutter.

Development
Components
The possible options I could take in to
consideration when deciding to have a hinge
or not are; having a hinge that allows the arms
to move back and fourth, no hinge at all or a
hinge that doesn’t move, only there to look
good.
The hinge that I have chosen to use is one that
doesn’t move, one that’s only there to look
good. The reason I have chosen this type of
hinge is because the arm of the glasses
doesn’t need to move but if you just have a
fixed joint it wouldn’t look authentic. So
introducing a hinge that doesn’t move is very
practical and makes the glasses look move
authentic.
Manufacture
The possible ways in which I could attach the
hinges to the frames are by glue or with
screws.
When doing my research I found out that
glue, in particular super glue, is a very good
method of joining two pieces of acrylic.
However I am joining a piece of acrylic to a
piece of metal so using screws would be a
good idea. Another bit of information I found
out when doing my research is that there are
improved methods of screwing things to
acrylic rather than simply screwing the parts
together. One of the methods is to drill pilot
holes before hand to make sure the acrylic
doesn’t snap or crack. Another method id to
put brass insert into the pre drilled pilot holes
to make sure the screws don’t slip or crack the
plastic when inserting the screws.
The way in which I have chosen to use is to
drill pilot holes before inserting the screws as l
feel this is a safer option to use.
A component that I am going to develop is
whether to have a hinge between the main
frame of the glasses and the arm of the
glasses.

Specification Checkpoint
Aesthetics
• My products will have a base colour with
flashes of a bright colour through it, such as
yellow, pink, blue or red because from my
research I found out that people recognise
these colour combinations as ones that Lynx
typically use.
• My product will have good features because in
my research I found out that point of sales
with good features such as being interactive
get more attention therefor leading to sales.
• My product will display the company’s name
or logo because from my research I found that
all the point of sales show the company logo
or name.
Cost
• I will make my product out of a cheep but
sustainable material because I found from my
research that Lynx is a cheaper brand that
doesn’t often make point of sales so my product
will have to be sustainable so it lasts. The
reason I have not met this point is because I used
a material that is better suited to the job but
slightly more expensive.
Customer
point of sale because in my research I fond
that interactive point of sales get more
sales.
product is because in my research I found
out that if a point of sale is confusing that
the customer will walk away and not look
into the product.
customers mind so they remember it
because I round out that if a customer
remembers a product they are more likely
to but it.
Environment
environment where the product fits in, it
couldn’t be in a cake shop. But it could be
in an unusual place but still fit into the
environment to make it stand out, I found
hat out in my research by looking around
places where products use point of
sales.
• My product will be alone so people can
see it easily because I found out from my
research that point of sales that stand out
are better point of sale.
Safety
• The point of sale has to be the
correct size for its environment
because in my research I found that if
a point of sale doesn’t fit the
environment it doesn’t sell products.
stolen.
Size
• The product will be the correct size so it fits
its environment and is noticeable to the
customer because I found from my research
that point of sales that are noticed by
customers are often mare successful ones.
• My product will take into consideration the
use of anthropometrics so it fits the user
because from my research I found that a
easy to use point of sale it better than a
complicated point of sale.
Function
brand, I found from my research that
the customer remembers the product
that its more likely to get sales.
Materials
interesting materials because I found in my
research that Lynx use a modern way of
designing.
• The materials should be user friendly and
easy to build on site.

Development
Usability
After my research I realised that it would be
most practical to have point of sale where you
pick up the product and something happens to
the point of sale. This is because if you have a
point of sale where you pick up the glasses
part of the point of sale and put them on, they
could get easily stolen or they might not fit the
customer correctly and could be difficult to
interact with the point of sale properly.
Another reason why I would choose a point of
sale where you pick up the product is that if
the customer is handling the product they are
more likely to remember the product
compared to if they was handling the point of
sale then they might just remember the point
of sale and not the brand or product.
I am going to develop the usability of my point
of sale by deciding whether to have a point of
sale that you can pick up and look at, a point
of sale where you put the glasses on and look
at a picture or a point of sale that you pick the
product up and something happens to change
the point of sale.
Components
components of my point of sale is deciding
whether the product will be on the frames of
my glasses or behind the frames on a stand
type part.
After looking into the two options I felt that if
the product was on the frames, the frames
would have to be quite thick to make the
product stable and safe. I don’t think that it
look very good because the frames wouldn’t
look authentic
Where as I though that if I put the product on
a stand behind the glasses frames it would be
more interactive because the person would
have to pout their hand through the point of
sale to reach the product. Also I could make
the glasses frames look more authentic
because they wouldn’t have to be so thick.

Development
Aesthetics
I am going to develop the aesthetics by
deciding where to put the brand name or logo.
The options I can take into consideration are;
placing the brand name in the middle of the
glasses frame, on an added piece of acrylic
above the left or right lens or on the glasses
arms.
When doing my research on point of sales o
often saw that point of sale would have their
brand name or logo on the point of sale more
than once. From that information I though it
would be a good idea to put the brand name
or logo in two or more places so it can be seen
form more than one angle.
When thinking about my point of sale I though
that it would look quite quirky to have the
brand name off centre, so I decided to put it
above the right lens. I also decided to put it on
both arms so the brand name can be read
from nearly all directions.
Components
A component part of my point of sale that I
am going to develop is how I will make the
lettering for my brand name. The options I can
choose from are; vinyl lettering, painting the
letters on or laser cutting it into the acrylic
stand then adding paint to make them stand
out.
When thinking about the different techniques
I felt that using vinyl lettering would be an
easy and cheep way of doing it but don’t think
it would look particularly good, I feel it could
look too cheap.
I also felt that painting the letters on would be
very time consuming and very hard to
duplicate onto another point of sale.
I think that the best way to add the lettering
to the point of sale would be to laser cut the
letters on the acrylic stand because it would
be very quick and it would also look very good
when adding a pit of paint to make it stand
out. Another advantage is that I can easily
produce exact copies of the lettering more
than once.

Development
Components
I am going to develop the components by
deciding how to light the point of sale.
The options I can decide from are; the lights of
the shop, a normal lamp bulb or LED’s
The lights of the shop would be the easiest
option but I don’t think it would look very
good.
I also feel a normal lamp bulb wouldn’t be a
very good option because it wouldn’t look
very good and it would also be impractical
because the bulb is quite big.
I believe the best option would be to but LED’s
in the stand of the point of sale because it
would look the best and it is also the most
practical. I also feel that it would light up the
point of sale best.
Aesthetics
I am going to develop stand that the point of
sale sits on.
The options I can choose from are; a normal
stand that isn't very interesting but very
practical, a stand that looks like a Lynx bottle
or a rig that dangles from the ceiling that
holds the point of sale up.
The normal stand would be a poor choice
because its not very interesting and wouldn’t
get notices very well, this means that I will get
less sales of the product.
The Lynx bottle stand is quite interesting and a
bit different from normal point of sale stands
so I believe it will gain me sales.
The stand that dangles from the ceiling in my
opinion is the stand to use as it is the most
unusual and different from the norm so it
will get noticed more. I feel this will get the
most sales because it will stay in the
customers minds, then they will tell people
about it making more people visit the point of
sale, creating more sales.
A student pointed
out that I don’t really
have any space to
add extra lighting so I
have decided to use
the room lighting to
light my point of sale.

Development
Materials
I am going to develop the materials I can make
the stand that my point of sale sits on, while
dangling from the ceiling.
The materials I can choose from are;
acrylic, aluminium or wood.
I think that I could use aluminium as the base
as it is strong but lightweight, but it would be
hard to apply a finish that I would like so it
matches my specification and the aesthetics I
want my point of sale to have.
It would be difficult to make my base out of
wood because I need to be able to run wires
for the LED’s through the base so having a
solid piece of wood for the base would be
impractical.
I think that acrylic would be the best material
for my base as its cheep, strong enough for
what I need it for, lightweight and it can be
made into a hollow box that I can put wires in.
Construction
The way I am developing the construction is by
deciding what method I am going to use to
construct the point of sale stand.
The methods I can use are vacuum forming
most of the base then adding the final piece to
make it into a box or building the stand from
individual pieces of acrylic.
vacuum forming it would be the quickest way
to get the shape I want but it would be hard to
add the brand name.
I thought that it would be easiest to make the
stand out of separate pieces of acrylic that I
can laser cut to size. It would also be easier to
add the brand name.

Development
Manufacture
manufacture of my point of sale is by deciding
the type of joint that I am going to use to stick
the individual pieces of acrylic together. The
options I have are; a butt joint, a finger joint or
a mitre joint.
During my research I found out that the most
common joints for acrylic boxes are finger
joints and butt joints.
When looking into the type of joint I should
use I realised that a mitre joint would be very
difficult because its too small to create the
correct angle.
I think the best joint to use would be the butt
joint as it is the most simple to make and
build. I didn’t choose the finger joint as I don’t
really like the aesthetics of the joint and I doth
think it fits my specification.
Aesthetics
An aesthetic of my point of sale that I am
going to develop is the colour of my stand that
the glasses sit on.
I can choose from a very wide range of options
because the material I am making the stand
out of, acrylic, comes in many different
colours.
When doing my research I when on the Lynx
website and there I noticed that the main
colour of the page is a black.
I also looked into the products they sell and on
most of them the main colour was black or the
product at least had some black on it.
From this I looked into what type of black I
should use, a gloss or matt. I decided that I
should use a gloss black as it is the most easily
accessible black acrylic available.

Development
Construction
In the development of my construction I am
going to decide how to stick the individual
pieces of acrylic together.
A range of adhesives I can choose from are
acrylic cement, super glue or epoxy.
In my research I found out acrylic cement is, A
free-flowing (capillary), solvent-type bonding
agent for acrylic pieces. Generally it is used for
edge gluing, since it softens surfaces and
welds them together. It produces
strong, optically clear cemented joints.
I also found out that superglue is a strong type
of glue that sticks things together very quickly
and it can stick nearly every material together.
Epoxy is best known as a type of durable glue
that provides a high level of bonding
properties that are far superior to most
ordinary paste style glues. Generally sold in a
two component package that requires mixing
just before use, epoxy is used to securely bind
a number of different types of
metals, plastics, and woods.
From my research I done I thought that acrylic
cement would be the best glue for me to use
as it is very strong and has the best finish.
Components
I am going to redevelop how I will attach the
letting of the brand name to the stand.
In my first idea, the options I could choose
from were; vinyl lettering, painting the letters
on or laser cutting the letters into the acrylic
stand and then adding paint to make the
letters stand out.
When looking back at how I originally said
would add the lettering, I thought the process
might take to long, so I thought of a very
similar way in which to do it but it would be
less time consuming.
I thought that the best way to add the
lettering would be to laser cut the letters out
of a separate piece of differently coloured
acrylic then stick them onto the front of the
stand of my point of sale.

Development
Construction
In the development of my construction I am
going to decide how to stick the acrylic
lettering to the stand of my point of sale.
The options I can choose from are very similar
to the ways in could choose from when
sticking the individual pieces of acrylic
together to make my stand. Acrylic
cement, super glue or epoxy.
I found out that superglue is a strong type of
glue that sticks things together very quickly
and it can stick nearly every material together.
The research I done made me think that the
best way to stick the lettering would be to use
epoxy because it glues almost instantly, its
strong and it glues to nearly any surface.
I didn’t choose acrylic cement because its best
for gluing edges together making angles and it
welds the pieces together so its very hard to
move the pieces if I make a mistake.
Components
The way I am going to develop the components of
my point of sale is by deciding what to use to
suspend the point of sale.
The options I can choose from are; cables, wire or
string.
From my research I found out that string might
not be strong enough to hold up the point of sale
for long enough. It could also fray and become
weaker and eventually break. I also feel that it
wouldn’t math the aesthetics that I desire.
I found out that wire might not be suitable as it
could be dangerous as it might be sharp. I found
out that wire is mostly used for conducting
electricity so not very suitable for holding things
up.
I believe that cables would be the best thing to
use for holding up the point of sale as they have a
very high tensile strength so are designed to hold
up heavy things. A student gave me the idea
that bike brake cables would be
the best type of cable to use as
it is thinner. I need it to be
thinner because I reduced the
size of my point of sale.

Development
Materials
materials, is by deciding the material of the
cables that support my point of sale.
When doing my research I found out that steel
cable is the most common and easily
accessible type of cable.
I also found out that it is more than strong
enough to be able to hold up my point of sale
because it has a very high tensile strength. I
also like the aesthetics of the cable and I feel
that it would match the aesthetics I stated in
my specification.
When doing my research I found out that steel
cable comes in many varieties of thickness, I
believe that the best thickness for my point of
sale would be a 4mm steel cable as it is easily
strong enough.
I went for this thickness because I like the
aesthetics of the cable and I believe it matches
my specification so I got that thickness so you
can easily see the cables aesthetics.
Components
The way I am going to develop the usability of
my point of sale is deciding how long to have
the cables that suspends it.
The way I want the point of sale to be is so
that it dangles about waist to chest height of
the average person.
The way I would make sure I do this I by going
to the place where the point of sale will be
positioned. Then I will measure the distance
between the ceiling and the height I require it
to be off the ground. I will cut the cable
slightly longer than the distance to make sure I
have enough cable to cover the distance and
allow cable for fittings.
I will cut the cable to the right length with a
pair of cable cutters
I was told that we
didn’t have any cable
cutters at school so I
decided to use a
junior hacksaw. This
is ok because the
cable is thinner due
to a size reduction.

Development
Manufacture
The way I am developing the manufacture is
by working out how to attach the cables to the
point of sale.
there are many different ways you can attach
cables to things.
The way I feel would be best for me, is to put a
pad eye on the bottom of the inside of my
base in the four corners where I want the
cables to be. Then loop the cable through it
and fasten it with a ferrule.
Components
The way I am developing the components is by
introducing the use of social media pages. The
social pages I can incorporate are things like
QR codes, Twitter, Facebook and YouTube
links.
In my research I found our that QR codes are
like a link, a code can contain data or a link to
any link on the internet, text, emails, websites
or phone numbers. I think I should incorporate
a QR code because QR Codes have the
potential to have a major impact upon society
and particularly in advertising, marketing and
customer service with a wealth of product
information just one scan away.
In my research I also found out that products
use Twitter, Facebook and You Tube links. The
way they do this is by simply putting the logo
on their product and this informs the
customer that they can like the product or
website on Facebook, follow them on Twitter
or subscribe to them on You Tube. I feel this
would be beneficial to me as it gets my
advertising to a wider audience.
I was told that I couldn’t get a
pad eye small enough in my
point of sale so I have decided
to make my own out of a steel
rod and a small steel plate.

In this specification checkpoint I made a model of my design to identify any modifications I could make to
my design to improve its selling capabilities. When making it I realised some of the improvements I could
make and how I would manufacture them so that it is an easy an efficient process. I realised that the base
would be one of the easiest parts to make with simple butt joints. I didn’t show that added part to the
base in this model because I didn’t feel I needed to after explaining it fully in my development.

Development
Materials
I am going do develop the materials of my
point of sale by deciding what I will use to
make the social media page logos.
The options I have are; painting the logos onto
the stand, sticking a piece of acrylic with the
logos laser cut into them or using vinyl shapes
and lettering.
When considering my options I realised that
painting the logos on would be too time
consuming and would be hard to reproduce
the same results every time.
Sticking pieces of acrylic with the logo laser
cut onto them would be a nice way to do it but
I have already used that technique for the
main brand logo and I feel it would be good to
do these logos differently. This option is
slightly more expensive than the others so as I
am trying to keep my point of sale cheep this
wouldn’t be a good option to keep using.
I believe the best way would be to use vinyl
shapes and lettering as it is cheep and has a
nice glossy finish.
Manufacture
manufacture of my point of sale is deciding
how I will attach the vinyl lettering to the
stand of my point of sale without.
When doing my research I found out that vinyl
has a adhesive layer that allows it to stick to
most materials.
I also found out that there is a proper
technique to stick the vinyl so you don’t get
any lumps or bubbles under the vinyl.
The way in which you stick it down is to first
wash the surface you are sticking to with a
small amount of water to remove any debris
you don’t want there. Then you line up the
vinyl to where you want it by sticking it to
some marking tape. When you are happy with
the positioning you remove the layer covering
the adhesive and apply the vinyl slowly from
top to bottom and gently smoothing out as
you work your way down.

Development
Usability
I am going to develop the usability by
explaining the ways that my point of sale will
be part of a collection of point of sales.
What I mean by this is that there will be a
range of point of sales that focus on the
different sections that Lynx use to advertise
their products on.
For example, one of the main features that
Lynx use to advertise there product is the
different types of girls that you will attract
when using their product.
I focused on the brainy girls but my point of
sale could be altered to suit all the other types
of girls. I expressed this when I did my initial
designs.
The options I displayed were;
For the high maintenance girls you would
replace the glasses on my point of sale to a
handbag or some shoes.
For the flirty girls you could change them to
some lips.
For the sporty girls you could change them to
a tennis racket.
And finally for the party girls you could change
them to a wine glass

In this specification checkpoint I made a model of my design on ProDesktop to show quite accurately what
my design will look like. I am quite happy with the design of my point of sale because I think that I will
attract the attention of the customer and will get sales. When looking back at my further specification I feel
that it meets all of the requirements that I set so I believe that it would make a very effective point of sale.

Dimensions Drawing
70mm
Depends
on the
height of
the
ceiling
5 mm
110 mm
45mm
75 mm
40 mm
57mm
3 mm
55mm
265mm
31 mm
35 mm
218 mm
60mm
225 mm
235 mm
55mm
15 mm 23 mm

Cutting List
Part
Number
Description Material Length
mm
Height
mm
Depth
mm
Unit Cost Quantity
1 Glasses arm Acrylic 225 23 3 £9.68 for
1m x
500mm
2
2 Glasses
frame
Acrylic 218 70 3 £9.68 for
1m x
500mm
1
3 Front base
panel
Acrylic 235 55 3 £9.68 for
1m x
500mm
2
4 Side base
panel
Acrylic 265 55 3 £9.68 for
1m x
500mm
2
5 Acrylic that
holds the
picture
Acrylic 40 57 5 £9.68 for
1m x
500mm
2
6 Top and base
of stand
Acrylic 235 265 3 £9.68 for
1m x
500mm
2
7 Cable that
holds up the
point of sale
Stainless
steel cable
Depends on
the height of
the ceiling
Depends
on the
height of
the ceiling
3 £0.93 per
metre
4
8 Lynx brand
name
Acrylic 110 45 3 £9.68 for
1m x
500mm
1
9 Lynx brand
name
Vinyl 35 15 1 £0.80 for
150mm x
150mm
1
1
2
3
6
8
7
5
9
4

Finale Design
When looking into whether my point of sale could
be recycled I though it could easily be recycled
because it is mostly made out of plastic which can
easily be melted down and used for something
else. The cables can also be melted down and
reused for something else but all this has a effect
on the environment. The melting down of both
materials gives off a gas that is harmful to the
environment, they weaken the ozone layer which
has a negative effect on the environment.
Although it does prevent the plastic sitting in a
landfill because it isn't biodegradable.
When considering the morals of my point of sale I looked at whether it actually works and if it can be reused. I think my product actually works
in the advertisement and sales department because it has good styling and will be easily remembered. I also think that the actual mechanics of
the point of sale will work. When looking at the reusability of the point of sale I though it could be reused. As I said when doing my
development, the point of sale can easily be altered for another point of sale. Also the stand of my point off sale is quite versatile to could be
used for something else completely.
When considering the social effects of my design
I looked at whether it would be offensive to
anyone. I looked that this because I don’t want
my point of sale to be put in production then
someone complaining about it causing me to pull
it out of production, this would cost me a lot of
money. I feel that my point of sale would not
cause anyone any offence because there are no
aspects that could be offensive. Although some
people in the past might not like the glasses but
now glasses are seemed to be fashionable so I
think it will be ok.
Social
Moral
Environmental

Plan Of Manufacture
Stage 1
Stage 10
Stage 5
Stage 4
Stage 3
Stage 2
I am going to create the template for the glasses frames on a
computer aided design (CAD) program.
I am going to lime bend the frames of my glasses.
I will apply the picture to the acrylic behind the product.
I am going to add the arms of the frames to the main part of
the frames with the hinges.
I will make the lettering for my brand name on a CAD program and attach
the lettering to the stand with acrylic cement.
I am going to make the separate pieces of acrylic for the base
on a CAD program and I will stick them together with acrylic
cement.
I am going to cut the cables that hold
up the point of sale to length.
I will attach the cables to my base by threading them through the bade eye I
made. Then hold the cables in place with a ferrule
I am going to make the shape of the picture on a CAD program
for the acrylic backing.
Stage 11
Stage 13
Stage 15
Stage 14
Stage 12
Stage 7
Stage 9
Stage 6
Stage 8
I am going to make the hinges for the frames.
I am going to make the wiring for the lights and put them in my
stand.
I will create the Facebook, Twitter and YouTube logos on a CAD program so
they can be made out of vinyl.
I will stick the vinyl logos to the stand of my point of sale.
I will stick the vinyl QR code to the stand of my point of sale
I will create a QR code that will take you to the Lynx website on a CAD
program so it can be made into a vinyl sticker.

Evaluation Against Specification
You can find my further specification on page 23.
Personal Evaluation
I believe my project went very well
because I stuck to my further
specification very well. The aesthetics
of my point of sale have the dark
base with bright colours flashing
though it and it shows the brand
name very well. This is clear on my
project by the bright white brand
name and glasses. I also kept my
point of sale to a low budget which I
said I would do. I believe me point of
sale is quite interactive but clearly
displays the product. This can be
shown by the point of sale changing
when you pick up the different
products. I think that my point of sale
has a modern design and is made
from user friendly materials. My
point of sale is also safe from theft as
it is attached to the ceiling.
Overall I think that my point of sale is
very good and it will be able to grab
the attention of many
shoppers, making them want to buy
it.
Client Evaluation
I am very please with the point of
sale that has been produced. It more
that exceeds expectations that I had
for a point of sale. All the points I
wanted the point of sale to
incorporate have been met, the
aesthetics are great. I really like the
dark base colour with the bright
parts, I feel I really makes the point of
sale stand out. Another benefit is
that it will still be cheep to reproduce
meaning I can get many units out to
various shop where I plan to
advertise my products. I also like the
interactive features of the point of
sale, I believe that it will remain in
the customers mind making them
want to come back and buy the
products over and over again. This
has also been done while still making
the point of sale safe to the users.
To conclude I am very happy with the
point of sale that has been produced
and I believe that it will gain me
many sales.
Customer Evaluation
I really like the point of sale. It is very
different of the normal, boring point
of sales that you normally see. It is
much better because it is more likely
to make me remember it and come
back to buy the product it is showing.
I really like the look of it and the fact
it dangles from the ceiling is really
unusual. That even might make me
tell other people about it which I
would never normally do with other
point of sales. The way it changes
when you pick up the different
products is very good and the
different pictures it shows are very
funny. Another good thing about it is
that it shows the brand name really
well and the products are very easy
to get to. I think that might help you
get sales.
Overall I think it’s a very good point
of sale because its different form the
others, making it stand out.

Evaluation Against Specification
You can find my further specification on page 23.

User Feedback Modification
A student gave me the idea that bike
brake cables would be the best type of
cable to use as it is thinner. I need it to
be thinner because I reduced the size of
my point of sale.
After product finished
After I made this adaption to my point of sale I realised that
it was a very helpful change. This is because it made the
overall cost of the point of sale cheaper, as the bike brake
cable was cheaper than buying and getting the steel wire
delivered. This would make a dramatic change to the cost
of the point of sales if they went into mass production. The
change is also more ergonomic because it enables you to
see more of the point of sale as the bike brake cable is
thinner than the steel wire. Another good point is that the
brake cable is more than capable of holding the point of
sales weight.
A student pointed out that he whole
frames didn’t need to be heat bended
so I am only line bending the centre of
the frames.
When I finished my point of sale I realised that this change
was very beneficial as it massively reduced the production
time because I no longer had to make the curved mould I
would have to bend the frames around. I also didn’t have to
bend the whole frames which also reduced the production
time. This adaption made the point of sale much cheaper to
produce because I didn’t have to make the curved mould.
The fact that the frames don’t have a bend in them also
made them much easier to attach to the base of the point
of sale.
A student pointed out that I don’t really
have any space to add extra lighting so I
have decided to use the room lighting
to light my point of sale.
After making the adaptions to my point of sale it was clear
to me that using the room lighting instead of adding extra
LED’s was a much better idea as is saves a lot of production
time because I didn’t have to do the extra wiring required
to add the lighting. It also reduced the cost of the point of
sale as I didn’t have to buy in extra LED’s and wires. This
would dramatically reduce the cost of the point of sales if it
went into mass production. This change also made the
point of sale more energy and cost efficient as it reduced
the amount of electricity needed to power it.

Modification For Mass Market
A problem that could occur when
making my point of sale for a mass
market is the fact that making the
hinges for the glasses took a long time
to produce.
Problem
Modification
The way in which I would modify my
point of sale so it could be mass
produced would be to buy in some
hinges that were the correct size so I
wouldn’t have to make my own.
Type Of Manufacture
The type of manufacture I would use for
this part would be mass because I can
buy in as many hinges that I need. This
would be quite expensive but it would
be cheaper and more time efficient
than making the hinges for every unit.
market would be the gluing together of
the base as it takes a long time because
you can only glue one panel at a time.
The way I would modify the point of
sale so it could be mass produced
would be to devise a system where the
panels slot or clip together instead of
gluing them. This would save a lot of
manufacture time.
The type of manufacture I would use for
this part of my design would be mass.
This is because if I make a system
where I don’t need glue on something
like a CAD software it could be
reproduced quickly and easily. This
would also save money on buying glue
and paying man hours.
Problem
Modification
Type Of Manufacture
Problem
A problem I could face when mass
producing the point of sale could be
that the pad eye and ferrule assembly
could be expensive if I have to buy
them for every unit.
Modification
The modification I would make would
be to make the assembly out of a much
cheaper material. The way I would
make it would be to drill two holes at a
right angle in a block of MDF, then tread
the cable through.
Type Of Manufacture
The type of manufacture I would use to
produce this part would be mass
because the MDF blocks would be
much cheaper then the pad eyes. A
disadvantage would be that the
manufacturing process would be
slightly longer.

Modification For Mass Market
market could be line bending the
frames of the glasses every time
because it takes a long time.
Problem
Modification
The way I would modify my point of
sale so it could be produced for the
mass market would be to get rid of the
bend in the frames. This would save
time in that manufacture process.
Type Of Manufacture
The type of manufacture this fits is
mass production because I have
reduced the number of steps in the
manufacturing process. The glasses
frames shape could also be saved on a
CAD program, meaning they can easily
be reproduced. Taking out one of the
manufacturing steps will also save
money.
A problem I could face when mass
producing my point of sale might be
that the wiring would take a long time
to do on every point of sale.
Problem
Modification
A modification I would make to
overcome this problem would be to use
a circuit board instead of the wires. This
would be much quicker to produce but
more expensive.
Type Of Manufacture
The type of manufacture this
modification fits is batch production
because the circuit boards would be
quick to put in but they would be more
expensive to buy.

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