- The energy industry landscape has changed drastically in recent years due to overcapacity, volatile natural gas and power prices, and the stalling of deregulation. - Duke Energy has taken major hits to its stock price, credit ratings, and profits but maintains sound underlying assets, customer base, and market position. - In 2003, Duke Energy took steps to reduce debt, cut costs, sell non-core assets, and restructure its business portfolio, resulting in a $3.4 billion write-down and $1.3 billion net loss but positioning the company for long-term stability and value creation.