SlideShare a Scribd company logo
Guided by Prof. Joseph Morabito
Data Warehouse and Business
Intelligence System for Fomokart
Presentation by:
Utkarsh Agrawal
Contents
2
● Company Introduction
● Bus Matrix
● Dimensional Model
o Star Schema
o Conformed Dimensions
o Aggregate Tables
o Cube
● Data Visualization
● Dashboards
● Conclusion
Fomokart
Online portal for Indian Savories, Snacks & Sweets, Dry Fruits,
Chocolates & Candies, Pickles, Bakery, Ready to Eat, Spices and more
Introduction
Substantial Investment in IT
4
● Every city has it’s own famous
range of specialty foods, many
of whose reach does not surpass
its local region.
● Authentic regional ethnic food
with unique taste generally isn’t
easily accessible
● For people interested in a variety
of specialty food products it
becomes very difficult to go to
different cities and buy specific
items.
● For people habitual of a certain
taste and not being able to find it
locally is an issue.
Solution
Substantial Investment in IT
5
● Bringing your native specialty
snacks and sweets to you.
● Ordering process digitalize.
● Price affordable.
● Deliver in short time.
● Easily accessible.
● Change traditional market trend.
● Customize Shipping.
Outcomes
Business Lifecycle
6
High Level Bus Matrix
7
Opportunity Matrix
8
Prioritized Grid
9
Detailed Bus Matrix
10
Customer Dimension
11
Product Dimension
12
Sales Fact
13
Time dimension details
14
Time Category
15
Star Schema
16
Conformed Dimensions
17
Aggregate Tables
18
Cube
19
Web Analytics Dashboard
20
Dashboard - Sales by Revenue
21
Dashboard - Sales by Country
22
Dashboard - Customer
23
Dashboard - Product
24
Dashboard - Product Search Term
25
Dashboard - Order
26
Consolidated Dashboard
27
Conclusion
28
● Converting transactional data to data warehouse has given the
flexibility to build the report as per requirement.
● The revenue and sales are easily understandable through the
dashboards.
● Marketing team can approach the targeted customers based on
their purchase history and site visits.
● The support staffs can have a centralized view of the BI portal to
monitor and improve the business.
● The visualization can help in gaining the insights regarding the
popularity of the product and the categories to keep up the stocks
as per the demand.
THANK YOU

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