This document discusses dynamic product labeling, which customizes drug label information to be more patient-specific and relevant to providers. It proposes augmenting standard drug labels with additional data layers that can include observational data, literature evidence, adverse event reports, malpractice cases, provider historical data, and ontologies. This customized information would be overlaid on the standard drug label when a specific drug and patient are entered. The goal is to make drug safety information more useful for patients and providers by targeting it based on the individual drug and patient. It notes that such a system would require significant medical knowledge but that the technical framework could be lightweight using web technologies.