E commerce businnes plan
- 1. E- commerce Business Plan By Stuart Curran
- 2. Contents Summary Business overview Business strategy Marketing Team and Management structure Financial budgets and forecasts
- 3. Summary Nova Computers is an e-commerce company designed to be the market leader in computers, components and electronics. Nova computers mission is to provide the finest and largest stock of computer based products at affordable prices. We aim to attract and maintain customers and give the best support available to them, and in doing so exceed the expectations of our customers. The company is located in Kinghorn, Fife.
- 4. Business overview Objectives Nova computers objectives for the first five years are : To make Nova computers an icon brand To develop an effective, well placed e-commerce site for sales of computer based products. To launch a marketing campaign in a controllable and measurable market that will drive customers towards the company's website. To create an infrastructure for the fulfilment of web-based sales. To offer customers the best products available to them.
- 5. Key Factors Marketing Website design Product quality Customer service Ease of use Delivery of product Secure Business overview (2)
- 6. Growth plan Business overview (3)
- 8. Marketing SWOT and critical success factors Strengths Weaknesses Opportunities threats
- 9. Team and Management structure Skills, experience, training and retention Advisors Management systems
- 10. Budget and Forecasts Profit and loss forecast Cash flow forecast Balance sheet forecast Capital expenditure budget Break-even analysis