E Xceed Asset Management Services
- 1. -Verb (used with object) 1. to go beyond in quantity, degree, rate 2. to go beyond the bounds or limits of 3. to surpass; be superior to, excel at Bringing Visions to Life Asset Management | Distressed Hotel – Turn Around Specialist | Market Feasibility |
- 2. Contents • About eXceed • Feasibility Study & Market Analysis • Strategic Planning & Programming • Asset Management Service • Hotel/Residence Integration • Contact © 2008 eXceed Hospitality Asset Advisors, LLC Bringing Visions to Life
- 3. • About eXceed • Feasibility Study & Market Analysis • Strategic Planning & Programming • Asset Management Service • Hotel/Residence Integration • Contact We are a passionate team of Hospitality Industry Hotels / Resorts Asset Managed Veterans with Hotel & Restaurant Operations The Ritz-Carlton, Kapalua, Maui, HI Experience. The Ritz-Carlton, Rancho Mirage, CA The Ritz-Carlton, Bachelor Gulch, Vail, CO As a “One-Stop” solution for Hospitality Industry The Ritz-Carlton, Philadelphia, PA Owners, we provide an unparalleled array of The Ritz-Carlton, Key Biscayne, Miami, FL services that spans the initial concept, design and The Ritz-Carlton, Reserve – Molasses Reef, development of new projects to the ongoing Turks & Caicos analysis, operation, and asset management of The Ritz-Carlton, Rose Island, Bahamas existing operations. The Ritz-Carlton, Phoenix The Ritz-Carlton, Marina del Rey eXceed’s current / past portfolio includes Hotels Mayflower Renaissance Hotel DC and Resorts from Maui to the Caribbean and in Marriott Grand Cayman Resort Central and South America along with branded Tampa Waterside Marriott and independent upscale/luxury hotels & resorts Marriott San Diego Marina in several countries with an asset value of over $5 Marriott Coronado Island Resort billion. In addition, eXceed has been involved in Marriott Marina del Rey the development of hotels and resorts from Marriott Mission Valley ground up construction to extensive renovations Marriott Scottsdale Resort ranging from $10 million to $800 million. Marriott Suites Scottsdale Marriott Seattle Airport Troy Bennett, CHA has been involved in the Marriott Dallas development and operations of over $5 billion Marriott Memphis dollars worth of Hotels & Resorts worldwide. Marriott Albuquerque Mr. Bennett has asset Marriott Tampa Airport managed properties for the Industry’s largest JW Marriott Mexico City hotel owner, Host Hotels and Resorts as VP of W Hotel Seattle Asset Management; and owner/developer of Westin LAX luxury branded hotels, the Gencom Group as Sheraton Hotel and Conference Center – SVP Asset Management. He has worked with all Santiago, Chile of the Industry’s major brands, such as Marriott, San Cristobal Hotel - A Starwood Luxury all Starwood Hotel brands, The Ritz-Carlton, Four Collection – Santiago, Chile Seasons, and luxury independent and boutique La Posada de Santa Fe, NM properties. Mr. Bennett’s has a long career as Hotel ICON, Houston, TX General Manager, Multi-Unit Operator and AM. Casa Monica and Celebration Hotel, FL © 2008 eXceed Hospitality Asset Advisors, LLC Bringing Visions to Life
- 4. Difficult Times Calls for Experienced Hospitality Veterans Your company may have a debt and/or equity interest in one or more hotels or resorts. In difficult economic times, falling occupancies and average room rates can exert heavy pressures on hotel and resort owners’ abilities to pay their debt service. To further complicate matters, as term loans become due, tighter underwriting standards and higher lender requirements often make it impossible for the full amount of a loan to be rolled over. Over the years, our group and affiliated companies have experienced multiple down cycles, have had “hands on” involvement with various complex issues involved, and are able to quickly and effectively deal with these challenges. We are available to assist owners and lenders who are already in trouble, as well as those who see clouds gathering on their horizons. Experts at asset management, operations, branding and marketing can help formulate the best strategies and assist with or direct their implementation. A host of specialized disciplines can be drawn upon as needed, depending on the hotel or resort situation. Our services extend to restaurants, clubs and spas as well. The services we provide include: • Financial review, operational review, benchmarking and diagnostics • Property condition assessment • Market potentials and hotel competitive position review • Development of “next steps” strategies for owners or lenders • Action plans to immediately reduce losses • Identification of opportunities to add value • Review of brand contribution • Evaluation of management performance • Supplemental services may include: • Appointment as receiver or asset manager • Interim and ongoing property management • Reorganization / restructuring • Food & Beverage Department restructuring • Branding / rebranding • Executive search • Property tax appeals We look forward to developing relationships and serving clients by providing significant value add and risk mitigation for Owners, Lenders, Special Servicers, Receivers, and Attorneys. Please contact us to schedule an exploratory discussion via teleconference or meeting.
- 5. • About eXceed • Feasibility Study & Market Analysis • Strategic Planning & Programming • Asset Management Services • Hotel/Residence Integration • Contact Create the Vision An eXceed Feasibility Study & Market Analysis will The First Steps: include, but not be limited to: Understand the Market Establishing and Maintaining a high level of Market Place Demographic & Economic Breakdown Market Visibility requires a sharp awareness Hotels in the Market Place Restaurants in the Market Place of changing trends, fluctuating economic Photographic Essay of the Market Place conditions, competitive growth, emerging Conclusion technologies, and ongoing relationships with increasingly savvy and well-traveled guests. The Study and Analysis will provide the necessary information to assemble the Vision, or Master Plan, for It is essential that a fully developed or brand the Project. We will also: new property maintain a clear understanding of their intended clientele's expectations and Understand Residential Components that are in demand needs. If not, potential, new and repeat for the Market and evaluate potential: Price Points business may quickly opt for other choices in Size the Market Place. Important factors such as Quality services, amenities, dining venues, facilities, Services pricing structure, décor, service style, and a Rental programs multitude of other details are key to making Association Development a substantial impact in the competitive arena Fees as well as increasing business year after year. Understand market demands for size and amenities needed for the hotels. Develop Pro-Formas based on maximum ROI / IRR for both Hotel and Residential Components. Recommend Brand or Management Company. © 2008 eXceed Hospitality Asset Advisors, LLC Bringing Visions to Life
- 6. • About eXceed • Feasibility Study & Market Analysis • Strategic Planning & Programming • Asset Management Services • Hotel/Residence Integration • Contact The Genesis- A Complete Strategic Program: As the initial vision takes shape, we set our sites on the next phase: Developing A Strategic Plan that will guide the new property to a successful Grand Opening and well beyond initial Post-Opening Operations. Our Strategic Planning and Programming includes a detailed property summary, an Executive Summary, SWOT Analysis, a report on the Competitive Landscape of the Lodging Market, Continuing Capital Investment Strategies, ROI, Alternate Use Opportunities, and Operations Strategies. To assist and guide all Stake-Holders with the implementation of The Strategic Plan and Programming Initiatives, eXceed provides a complete range of services to focus on fostering close working relationships with Owners, the Selected Brand, and the new Management Teams. Examples of such services include: Master Planning of the Asset Determine Overall Best use of Space Density & Space Programming Determine Scope & Identity of Residential Components Programming of Hotel vis-a-vis amenities of the Asset: Spa, Celebrity Chef Driven Restaurant, Meeting Space, Golf Selection of a Collaborative Team to take the Vision to Reality Identify best possible Strategic Partners that will best fulfill the Vision Select Brand/Management Company Contract Negotiations © 2008 eXceed Hospitality Asset Advisors, LLC Bringing Visions to Life
- 7. • About eXceed • Feasibility Study & Market Analysis • Asset Management Services • Hotel/Residence Integration • Contact Maintain the Vision A detailed property summary, an Executive Summary, SWOT Analysis, a report on the Competitive Landscape of the Lodging Market, Continuing Capital Investment Strategies, ROI, Alternate Use Opportunities, and Operations Strategies is provided to ensure the operations continue as designed. To further assist all Stake-Holders with the implementation of the Strategic Plan, eXceed offers a complete range of services to focus on fostering close working relationships with owners and management teams that will continue to identify opportunities and ensure maximized performance. Examples of our Asset Management Services Include: Operational Assessment Highest & Best Use Analyses Financial Performance Analyses Contract Negotiation Operator Reporting Best Practices Performance Projections Management Team Oversight Valuation Modeling Property Meetings/Calls Hold/Sell Analyses Performance Benchmarking Exit Strategy Development Competitive Analyses Marketing/Disposition Facilitation Sales & Marketing Effectiveness Monthly Operating Performance Report Management Contract Compliance Strategic Asset Management Plan Brand Relations Quarterly Asset Management Reporting Physical Property Review Quarterly Performance Metric Reports Capital Expenditure Planning Owner Meetings/Presentations Risk Assessment/Mitigation Investment Review Summary Strategic Planning Industry Articles & Reports © 2008 eXceed Hospitality Asset Advisors, LLC Bringing Visions to Life
- 8. • About eXceed • Feasibility Study & Market Analysis • Asset Management Services • Hotel/Residence Integration • Contact Operational, Legal, Governmental, Sales, & Marketing Considerations Working with Steve Ferris, a hotel and residential development manager specializing in mixed use development, government relations, condominiums, and condominium hotel structures, eXceed offers an integrated consideration of how residential style hotel units can boost the operational and financial assets of a hotel. Whether creating these units from existing units, converting residences to traditional hotel suites, or otherwise reformulating their relationship to increase the performance of a distressed asset, Mr. Ferris evaluates and facilitates legal matters, operational demands, sales opportunities, development options, and marketing opportunities. Mr. Ferris also effectively manages government relations, including approvals, due diligence assessments, local condominium document requirements, and public financing opportunities. As an eXceed Vice President, Mr. Ferris of course links this work to the Strategic Plan, Examples of our Hotel/Residence Integration Services Include: Residence Operations and Budgets Government Relations Financial Performance Analyses Regulatory Compliance Condominium Structure Optimization Sales Methods and Restrictions Rental and Use Agreements Physical Property Review Shared Facilities Agreements Brand and Operator Relations Securities Law Compliance (via legal) Licensing Agreements and Coordination Competitive /Market Analyses Due Diligence Sales & Marketing Effectiveness Transaction Agreements Negotiation Management Contract Compliance HOA Meetings/Presentations Capital Expenditure Planning Strategic Planning Risk Assessment/Mitigation Mixed Use Alternatives Analysis © 2008 eXceed Hospitality Asset Advisors, LLC Bringing Visions to Life
- 9. © 2008 eXceed Hospitality Asset Advisors, LLC Bringing Visions to Life
- 10. • About eXceed • Feasibility Study & Market Analysis • Strategic Planning & Programming • Asset Management Services • Contact Office: Troy Bennett, CHA 786.302.2713 troyb@exceedhaa.com hoteliers@aol.com Skype ID: troy.bennett2 Washington DC Steve Ferris 303.435-5393 ferris@mesa.net Skype ID: s7ferris Denver, CO © 2008 eXceed Hospitality Asset Advisors, LLC Bringing Visions to Life