Ecocleaner
- 1. ECOCLEANER Side by Side with Nature By : Carlos Arturo Coto Castillo David Alonso Núñez Jiménez Michelle Rodríguez Rojas Natalia Valerio Vásquez IMAGEN AROMAS DEL NORTE S.A
- 2. TAKING INTO ACCOUNT ENTERPRISE CONCEPT PRODUCT CONCEPT MARKETING MIX ADVERTISING
- 3. ENTERPRISE CONCEPT COMPANY’S NAME MISSION VISION OBJECTIVES AROMAS DEL NORTE S.A
- 4. MISSION To elaborate a project for the production of an ecological disinfectant directed to strengthen the companies that conform the tourist sector in the North area of Costa Rica mainly the hotel sector, considering La Fortuna (Area of tourist development) as the target market.
- 5. The creation of natural products that protect the environment and that serve to the tourist companies as an instrument that helps to the categorization and certification of tourist companies. VISION
- 6. To identify the target market. To determine the areas where to sell and distribute the product. To manufacture products which are in harmony with the environment. OBJECTIVES
- 7. PRODUCT CONCEPT NAME OF THE PRODUCT DESCRIPTION OF THE PRODUCT PRODUCT FEATURES PACKAGING PRICE FOTO DEL PRODUCTO
- 8. NAME OF THE PRODUCT LOGO Name Slogan
- 9. NAME OF THE PRODUCT Why ECO? Because it is an ecological product. That means the ingredients are 100% organic. That’s why ECOCLEANER is an “eco-friendly product” . It helps to preserve the ecology and the environment. Why CLEANER? This word had been used because it is a cleaning product, it is a disinfectant and the function of the disinfectants is to clean, for this reason cleaner is part of the name of the product.
- 10. It is a natural product effective for the disinfection, cleaning and aromatization of washable surfaces. The product formula is based on beneficent microorganisms (EM) that confers germicidal properties, fungicides, and “virucidas”, having this formulates a great disinfection. WHAT ECOCLEANER IS?
- 11. PRODUCT FEATURES CLEAN: ECOCLEANER cleans washable surface like bathrooms, floors, toilet and some others. DISINFECT: ECOCLEANER disinfects and eliminates every bacteria in each corner of your place. AROMATIZE: ECOCLEANER acts putting a nice smells in washable surfaces. Eliminating bad smells.
- 12. PACKAGING LABEL: The colors we used in the label are green because it represents the contact with the nature. And the yellow color because it’s very useful to empathize the word Cleaner and the people’s attention.
- 13. PACKAGING CONTAINER: 1 gallon (3.5 liters) 1 liter
- 14. Our product has an average price of ₡595 It was based on the costs of the ingredients (EM1, molasses, water, rice) and add a little percentage of gains. PRICE
- 15. MARKETING MIX PRODUCT PRICE PLACE PROMOTION 4 P's
- 16. PLACE MARKET RESEARCH MARKET SEGMENTATION TARGET MARKET DISTRIBUTION CHANNELS
- 17. MARKET RESEARCH Through questionnaires made by us we can find a lot of information about the needs of the consumers. For example: What do they want when they use a disinfectant? Factors like the smell, color, and the presentation of the product. Those were the principal aspects that people consider in order to buy a disinfectant.
- 18. MARKET SEGMENTATION During the marketing research, we determinate that the kind of segmentation must be by Niches of Market. Because they had different characteristics but the same needs like aspects of sanitation and disinfection.
- 19. TARGET MARKET Our target market is going to cover Fortuna area, we going to distribute our product in Fortuna’s hotels. We select that area because of the tourism, and the “Certification Program” of ICT for the tourist sector.
- 20. DISTRIBUTION CHANNELS Our Company, “Aromas del Norte S.A.”, is going to have its own ways of transportation for the distribution of “Ecocleaner”. To begin we count with two trucks, those ones are going to be used to transport the product to Fortuna’s Hotels.
- 21. ADVERTISING TELEVISION AD RADIO AD