Ecommerce and Data Analytics
- 1. eCommerce and the use of Data Analytics in eCommerce GROUP MEMBERS SUMI MALLA SHRISTIKA NIROULA SURAKSHYA SHARMA SHALINI YADAV YOGESH SHAKYA
- 2. Ecommerce refers to all types of business transaction and operations that are executed through internet and other electronic technologies. “Ecommerce is a virtual business environment in which information moves electronically via internet related to buying, selling, transportation of goods and services.” Data analytics refers to the process of examining datasets to draw conclusion about the information they contain. Data analytic technique enable to take raw data and uncover patterns to extract valuable insight from it. Ecommerce Data analytics
- 3. Features of Ecommerce 4 1 2 3 Ubiquity Global reach Univer sal standa rds Interacti vity
- 4. Advantages of ecommerce to customers REDUCED PRICES 1 GLOBAL MARKET PLACE 2 EASY ACCESS 3 MORE CHOICES 4
- 5. Advantages of ecommerce to business LOW BARRIERS TO ENTRY 1 INCREASED MARKER POTENTIAL SHARE 2 LOW ADVERTISING COST 3 STRATEGIC BENEFIT 4
- 6. Online Marketplace as Trustee between Seller and Customer Instead of buying products and selling them to customers (Retail Model), Daraz acts as a trustee between Seller and Customer (Marketplace Model). Thousands of Sellers (screened by Daraz) list their products on the portal. Daraz drives a hundred thousand prospects every day to its Website and Mobile Application. Every customer that places an order on Daraz is protected by a 100% Purchase Protection policy: Genuine Products, Safe & Secure Payments and Easy & Free Returns. Only upon completion of a successful transaction Daraz will release money to the Seller.
- 7. An Inner Look At E-commerce Giant: Daraz Nepal Daraz Nepal is the pioneer of the ecommerce industry who has brought a new trend of online retail platforms and change in the shopping trend of Nepal. They are a cutting edge e-commerce platform which brings the latest local and international goods to people’s doorstep. They offer a wide selection of products from renowned brands in Nepal with a promise of fast, safe and easy online shopping experience. From electronics to fashion, there is bound to be something for everyone in Daraz Nepal
- 8. 1. Order is placed by the customer 4. If order is placed through the cross-dock model 2. Added to the pick list queue at warehouse 3. Picked up and Shipped by the outbound team 5. Picked up from the ware house of the seller and then packed, inspected and shipped
- 9. 01 04 03 02 How it Helps the Business – Data Analytics Forecasting Better Decision-Making Retention and Loyalty Fraud and Anomaly Detection
- 10. 05 08 07 06 Lets to know customers better Personalize the customer’s shopping experience Measures marketing Personalize recommendations for customers
- 11. How it Helps the Business – Data Analytics
- 12. How it Helps the Business – Data Analytics
- 13. How it Helps the Business – Data Analytics
- 14. How it Helps the Business – Data Analytics
- 15. Models of Ecommerce 1. B2C (Business to Consumers) Businesses develop attractive electronic marketplaces to sell the product or services to consumers. (Eg: Amazon) 2. B2B ( Business to Business) E-commerce company or organization do business with each other like producer selling to distributors and wholesalers selling to retailer or customers.(Eg:Alibaba) Fig:B2C Fig:B2B
- 16. Models of Ecommerce 3. C2C (Consumer to Consumer) Consumers trade with each other, typically, in an online environment. Consumers sells a good or service to another consumer. Eg: Hamrobazar 4. B2G (Business to Government) Business sell products, services and information to governments or government agencies (such as federal, state, or local agencies). Fig: C2C Fig: B2G
- 17. Daraz involves 2 business models:B2C and B2B 1. B2C (Business to Consumer) Business Model: ● Daraz provides the online platform and technology to connect sellers and buyers all over Nepal. ● Daraz and it’s customers interact digitally and the flow of information is done through the medium of internet. ● Consumers directly order the products through website and Daraz delivers the product. ● It provides a customer friendly 14-day return policy for items listed under Daraz Mall, premium section and 7-day for all other products.
- 18. Daraz involves 2 business models:B2C and B2B 2. B2B( Business to Business) Business Model: ● One business sells its products or services to another business. ● Daraz buys the product from other business such as (Alibaba) and sells the products to the customers. ● Alibaba is a huge e-commerce company based in China and Daraz buys their products and sells to the customers. ● At the end, the goal is to sell product to the customers.
- 19. Challenges of E- commerce Cyber and data security 20% Online identity verification 40% Customer Experience 60% Competition 80% Quality website traffic and visitor conversion Choosing the right technology and partner