Ecommerce Website Search Engine Optimization
- 1. E-Commerce Commercial Transaction over the websites/mobile applications Famous ecommerce websites 1. amazon.com 2. flipkart.com 3. snapdeal.com 4. jabong.com 5. shopclues.com 6. aliexpress.com 7. etsy.com E-Commerce Software By the ecommerce software you can create online store, by which you can sell products or services Open Source E-Commerce Platforms 1. Magento 2. Opencart 3. OsCommerce 4. PrestaShop 5. Zen Cart 6. Abante Cart Software and many more Paid E-Commerce Platforms 1. Shopify.com 2. shopaccino.com
- 2. Shopping Cart Software 1. It’s a module of ecommerce software 2. A buyer “add to cart” product because of one wants to buy it. 3. It’s second final step to purchase the product. 4. These applications typically provide a means of capturing a client's payment information 5. Generally appears top right corner of the website. Payment Gateway 1. Interface between ecommerce website, you and the bank. 2. The payment gateway authenticates buyer’s credit/debit card information. How Payment Gateway Works?
- 3. Major Payment Gateway 1. Razorpay 2. InstaMojo 3. PayUBiz 4. PayUMoney 5. CC Avenue 6. Rupay 7. Citrus pay 8. Secure Pay 9. Paydesk 10. EBS 11. PayTM 12. Paypal 13. Payoneer 14. Stripe • Setup Fee • Annual Maintenance Fee • Transactional Fee Logistics Services 1. DHL 2. Blue Dart 3. DTDC 4. Gati 5. Fedex 6. Indian Post (EMS) 7. First Flight 8. UPS Woo commerce Integration 1. WordPress Integration 2. Setting up Ecommerce Store over WordPress 3. Setting up Payment method (PayPal)
- 4. Product Page / Category Attributes 1. Search Bar 2. Filters 3. Featured Products 4. Recently Viewed 5. Product Images 6. Product Images Gallery 7. Product Description 8. Product Specification 9. Product Zoom Option 10. Ratings 11. Checkout Page 12. CTAs 13. Related Products 14. Wish list Ecommerce SEO 1. On Page 2. Off Page On Page SEO • User generated Reviews • Optimising Product Description • Blog Postings related to Products and Information • Keyword targeting as per the page nature • Optimising Images • Permalinks • Avoid duplicate content • Linkable Products Pages On Page SEO • Create Image and video Sitemap • Search Bar • Treat category pages as an independent homepage • Site Speed
- 5. • Accessibility • Trust Indicators • FAQs/Support Page Different Type of Schema for E-Commerce Website Off Page SEO • E-Book Submission • Press Release and News Submission • Video Product Review • Images and Info graphics Submission • Product Listing Sites (Google, Facebook, Yahoo, Bing etc.) E-Commerce Ewbsite Schema Home Page Website/Organization Schema Site Link Breadcrumbs Category Page FAQ Schema Item List Schema Product Page Product Schema Review Schema