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Ecommercial 17 - Future of search- Ecommerce content
- 1. #ecommercial17 @Impressiontalk The Future of Search The Future of Search: Ecommerce Content
- 3. #ecommercial17 @Impressiontalk Amazon Echo or Google Home (in your home) Alexa (on your TV remote) Siri (in your pocket) Cortana (on your desktop) Xbox One (on your gaming system)
- 10. #ecommercial17 @Impressiontalk Google Home uses snippets, knowledge graphs and structured data.
- 11. #ecommercial17 @Impressiontalk Designed to give the clearest, most comprehensive answer to a searcher’s question
- 12. #ecommercial17 @Impressiontalk What are featured snippets?
- 16. #ecommercial17 @Impressiontalk Formats: Paragraphs - Normally 40-50 words Lists - Snippets formatted as a list Tables - Comparisons, pricing, models etc Videos - A Youtube player for popular songs or movies
- 17. #ecommercial17 @Impressiontalk 13% - 15% of search queries
- 19. #ecommercial17 @Impressiontalk Answer Boxes 21% - 24% of search queries
- 21. #ecommercial17 @Impressiontalk The way people search
- 23. #ecommercial17 @Impressiontalk running shoes for beginners
- 24. #ecommercial17 @Impressiontalk running shoes for flat feet running shoes for high arches running shoes for the treadmill running shoes for trail and road running shoes for wide feet running for underpronation best running shoes for 2017
- 26. #ecommercial17 @Impressiontalk Category Page = 1,000 organic keywords
- 27. #ecommercial17 @Impressiontalk Category Page Blog Posts/Articles
- 33. #ecommercial17 @Impressiontalk Latent Semantic Indexing
- 35. #ecommercial17 @Impressiontalk AO.com > Washing Machines > Capacity > Energy Rating > Washing Programmes > Extra FeaturesSEO Silo
- 36. #ecommercial17 @Impressiontalk Featured Snippets & PAA Boxes
- 37. Algorithm
- 38. How can they be relevant?
- 42. Primary Keywords Research Phase Current Strategy
- 43. This process can be applied across any industry
- 45. Running shoes OUT OF MARKET how to start running benefits of running running tips running to lose weight is running bad for your knees JUST STARTED how to start running benefits of running running tips running to lose weight is running bad for your knees REGULARLY RUN best running shoes good running routes running clubs strava best results REGULARLY RUN marathon review based technology
- 46. Tools
- 47. How to rank at “position 0”
- 48. Google has only told us that speed and content matter
- 50. Aim to answer the target question in the first 100 words and ask the question in the title
- 52. Multiple H2 Headings directly addressing the heading + how to lists
- 53. Unique content addressing the whole topic Minimum: 1,000 words
- 54. Video, images, widgets, charts & assets These all add authority
- 55. Solid SEO onpage structure
- 56. Understand your user and their intent
- 57. Summary ● Be prepared for voice search ● Think about consumer search journeys ● Consider the user guide approach within ecommerce ● Target featured snippets & PAA boxes