Economic Development - Keyword Optimization for Websites
- 1. Economic Development 6 Keyword Recommendations
- 2. Web Marketing on the Rise Source: Forrester Research Interactive Advertising Forecast, April 2009 http://www.marketingcharts.com/interactive/forrester-interactive-ad-growth-still-healthy-8877/forrester-interactive-marketing-marketinv-vox-april-2009jpg/ Graphics from Webmarketing 123. Online marketing expected to increase by 11% Search Marketing spend expected to grow 14% 60% expect to cut back traditional marketing and increase online spend
- 3. Race to the TOP Google Pages 1998 2000 2008 Source : “We knew the web was big” by Google, 2008 http://googleblog.blogspot.com/2008/07/we-knew-web-was-big.html Graphics from Webmarketing 123.
- 4. Where are you? Source: “iProspect Blended Search Results Study” by JupiterResearch, 2008, http://www.iprospect.com/about/researchstudy_2008_blendedsearchresults.htm Graphics from Webmarketing 123. The pages searchers click on
- 5. 6 KEYWORD Recommendations Site Content Keywords Meta Content URL’s (3) Keywords Keywords Keywords Keywords Source: SEO Webinar: Top 10 Factors That Drive Google Rankings, WebMarketing 123
- 6. Keyword Searches Economic Development Keywords tax rates, transportation availability, wages, labor availability, business incentives, tax incentives, unemployment rate, workforce training, training grants, training dollars, plant closures*, facility closures*, electric rates, utility rate, cost per Kwh, datacenter sites, etc… A company or consultant may even put a state or geographical description in front of these common keywords. (example – nebraska business incentives or midwest unemployment rate.) (*this may be an opportunity for another company.)
- 7. URL’s – Keyword Success(#’s 1,2 & 3) First and Best - keywords in primary domain. Only an example - www.nebraskataxincentives.com Recommendation Two Only an example - www.oppd.com/nebraskataxincentives Recommendation Three Only an example - www.nebraskataxincentives.oppd.com Drive prospects to specific pages within a website based on keyword searches. Utilizing all three scenarios enhances chances of reaching the top (there is a price associated with this strategy).
- 8. Title Page – Use the Keywords (#4) Don’t waste prime web marketing space with your organizations name in the first or second position on the title bar on each page when searchers are using keywords. Example – search for Nebraska Tax Incentives Example – search for Business Incentives Make sure you use seperators (commas, pipes) between keywords.
- 9. Keywords Used in Tags (#5) Alt Tags - super important What is an Alt Tag = Alt tags is the alternative text used for describing images. Alt tags are displayed on the site while the images are loading, or when you hover over the image with your mouse. This allows the use of keywords more often on a page. H1 Tags – importance diminished by use of Alt Tags. What is an H1 Tag - It is used to define the content of the page, and for proper document layout. Most often the boldest headline on a page.
- 10. Keyword Content Content is KING You’ve spent a lot of time, money and effort on your web design and if you don’t use keywords it was all for not.
- 11. 6 Keyword Recommendations Conclusion These are just a few simple organic search engine optimization strategies your organization can utilize in its web marketing efforts. Just because you build it doesn’t mean they will find you. Help them by helping yourself. Individually these recommendations will not move you to the top of a search but, together they will improve your position.