ECOSYSTEMS 101
Will your startup survive?




                               ©	
  Bowei	
  Gai	
  

India Edition | January 2013
Ecosystem 101
Howdy!"


•  13	
  years	
  abroad	
  across	
  8	
  countries	
  

•  9	
  years	
  self-­‐employed	
  

•  Work	
  with	
  early-­‐stage	
  startups	
  

•  Lots	
  of	
  7me	
  to	
  travel,	
  read	
  and	
  think	
  
13 Years Abroad"

  •    Japan	
  
  •    Korea	
  
  •    China	
  
  •    Singapore	
  
  •    Malaysia	
  
  •    USA	
  
  •    Germany	
  
  •    France	
  
I	
  spent	
  most	
  of	
  my	
  working	
  life	
  (11	
  years)	
  overseas,	
  especially	
  in	
  Japan,	
  China,	
  
        South	
  Korea	
  and	
  USA.	
  My	
  cultural	
  DNA	
  has	
  become	
  rather	
  complex.	
  
Since 2003"

•  Founder	
  of	
  +8*	
  |	
  Plus	
  Eight	
  Star	
  
Since 2003"

•  Founder	
  of	
  +8*	
  |	
  Plus	
  Eight	
  Star	
  


•  150+	
  talks	
  in	
  conferences	
  


•  Quoted	
  in	
  many	
  media	
  
hQp://ar7cles.economic7mes.india7mes.com/2013-­‐01-­‐09/news/36237631_1_start-­‐up-­‐
ecosystem-­‐china-­‐and-­‐india-­‐entrepreneurs	
  	
  
“Digital Naturalist”"




Evolu7on	
  in	
  Ecosystems	
  




            STARTUPS	
  are	
  DIGITAL	
  SPECIES	
  
Mentor @ Startup Accelerators"



•    500	
  Startups	
  (US)	
  
•    Founder	
  Ins7tute	
  (Global)	
  
•    Chinaccelerator	
  (China)	
  
•    JFDI	
  (Singapore)	
  
•    Ye7Zen	
  (US)	
  
•    Gamma	
  Rebels	
  (Europe)	
  
Angel Investor in Global Startups!

•  Asia	
  
    –  Gengo	
  (JP)	
  
    –  TokyoOtakuMode	
  (JP)	
  
    –  Cmune	
  (CN)	
  
    –  TwitMusic	
  (PH)	
  
    –  PayrollHero	
  (PH)	
  

•  RoW	
  
    –  StoryPanda	
  (CA)	
  
    –  YoGoMe	
  (MX)	
  
    –  TenderTree	
  (US)	
  
    –  CuriousHat	
  (US)	
  
    –  Smart	
  Bites	
  (US)	
     Smart	
  Bites	
  
Angel Investor in Global Startups!

•  Asia	
                           Funded	
       Funded	
  
    –  Gengo	
  (JP)	
  
    –  TokyoOtakuMode	
  (JP)	
  
    –  Cmune	
  (CN)	
  
                                    Funded	
  
    –  TwitMusic	
  (PH)	
  
    –  PayrollHero	
  (PH)	
  
                                    Funded	
  
•  RoW	
  
    –  StoryPanda	
  (CA)	
  
                                                           	
  
    –  YoGoMe	
  (MX)	
                             F unded
    –  TenderTree	
  (US)	
  
    –  CuriousHat	
  (US)	
  
    –  Smart	
  Bites	
  (US)	
  
                                                  Funded	
  
                                                 Smart	
  Bites	
  
“A	
  billion	
  dollar	
  so2ware	
  tech	
  company	
  is	
  
founded	
  every	
  3	
  months	
  in	
  USA”	
  
                                                  –	
  Ron	
  Conway	
  
>$1B Company"
  1998        	
     	
  SolarWinds,	
  Netsuite,	
  VMware,	
  OpenTable,	
  Google,	
  RackSpace,	
  
     	
       	
     	
  Paypal	
  
  1999        	
     	
  Zappos,	
  SurveyMonkey,	
  Opsware,	
  SalesForce,	
  ShuQerfly	
  
  2000        	
     	
  Netezza,	
  ArcSight,	
  ExactTarget,	
  BillMeLater,	
  Pandora,	
  	
  
     	
       	
     	
  TripAdvisor	
  
  2001        	
     	
  SuccessFactors,	
  GuideWire,	
  DealerTrack	
  
  2002        	
     	
  LinkedIn	
  
  2003        	
     	
  Glam	
  Media	
  
  2004        	
     	
  Palan7r,	
  Splunk,	
  Kayak,	
  Facebook,	
  Evernote,	
  Yelp	
  
  2005        	
     	
  Palo	
  Alto	
  Networks,	
  Box,	
  Etsy,	
  HomeAway,	
  YouTube,	
  Workday	
  
  2006        	
     	
  Millenial	
  Media,	
  TwiPer,	
  Demand	
  Media	
  
  2007        	
     	
  Nicira,	
  Gilt,	
  Tumblr,	
  Hulu,	
  Dropbox,	
  LivinSocial,	
  Zynga	
  
  2008        	
     	
  GitHub,	
  Airbnb,	
  Yammer,	
  Groupon,	
  Pinterest	
  
  2009        	
     	
  Square,	
  Storm8,	
  (Quora?),	
  (GetAround?)	
  
  2010        	
     	
  Fab,	
  Instagram,	
  (Stripe?)	
  
  	
  



                                      2011?	
  2012?	
  2013?	
  
hQp://blog.minming.net/post/35553963889/a-­‐billion-­‐dollar-­‐sokware-­‐tech-­‐company-­‐is-­‐founded-­‐every	
  	
  
Around the world"
•  China        	
     	
  Tencent,	
  Baidu,	
  Alibaba.com,	
  Shanda,	
  Giant	
  Interac7ve,	
  
   	
   	
      	
     	
  Vancl,	
  360Buy,	
  Sina,	
  Sohu,	
  Youku	
  Tudou,	
  Netease	
  
   	
   	
      	
     	
  NetDragon,	
  KingSok,	
  Ctrip…	
  
   	
   	
      	
     	
  2013	
  PotenWal	
  :	
  Alibaba	
  Group,	
  360Buy,	
  Sogou,	
  Qunar,	
  
   	
   	
      	
     	
  Vancl,	
  UCWeb,	
  Cloudary,	
  Dianping,	
  Xunlei	
  

•  Japan        	
     	
  Rakuten,	
  Sokbank,	
  DeNA,	
  GREE,	
  CyberAgent,	
  
    	
   	
     	
     	
  Kakaku.com	
  

•  Korea        	
     	
  NHN,	
  Nexon	
  

•  W.Europe 	
  Skype,	
  Spo7fy,	
  Rovio	
  (Angry	
  Birds),	
  VentePrivee	
  

•  Russia 	
           	
  Yandex,	
  Mail.ru	
  

•  Brazil       	
     	
  MercadoLivre,	
  Peixe	
  Urbano	
  
                                                                               Source:	
  @benjaminjoffe	
  
India?"
•  MakeMyTrip	
  
    –  IPO	
  in	
  Aug	
  2010	
  (first	
  Indian	
  in	
  4	
  years)	
  
    –  550M	
  Market	
  Cap	
  (Jan	
  2013)	
  
    –  ~50%	
  share	
  of	
  $1B	
  online	
  bookings	
  
    –  Higher	
  mul7ple	
  than	
  Expedia	
  

•  Flipkart	
  valued	
  at	
  ~$800m	
  
    –  Series	
  D	
  at	
  $150m	
  (Aug	
  2012)	
  
    –  By	
  MIH/NASPERS	
  +	
  Family	
  offices	
  

•  800	
  startups	
  funded	
  in	
  2012?	
  


         India:	
  Punching	
  below	
  its	
  weight?	
  
Ecosystem OS"
More Details on Ecosystem 101"




hQp://techcrunch.com/2012/09/01/ecosystem-­‐101-­‐the-­‐six-­‐necessary-­‐categories-­‐to-­‐build-­‐the-­‐next-­‐silicon-­‐valley/	
  	
  
Ecosystem OS"

  1.	
  Market	
  
Ecosystem OS"

  1.	
  Market	
  

   2.	
  Capital	
  
Ecosystem OS"

  1.	
  Market	
  

   2.	
  Capital	
  

   3.	
  People	
  
Ecosystem OS"

     1.	
  Market	
  

     2.	
  Capital	
  

     3.	
  People	
  

 4.	
  Entr.	
  Culture	
  
Ecosystem OS"

     1.	
  Market	
  

     2.	
  Capital	
  

     3.	
  People	
  

 4.	
  Entr.	
  Culture	
  

5.	
  Infrastructure	
  
Ecosystem OS"

     1.	
  Market	
  

     2.	
  Capital	
  

     3.	
  People	
  

 4.	
  Entr.	
  Culture	
  

5.	
  Infrastructure	
  

 6.	
  RegulaWons	
  
USA"




       Source:	
  @benjaminjoffe	
  
China"

                    MARKET	
  
                    4	
  

                     3	
  
REGULATIONS	
        2	
          CAPITAL	
  

                     1	
  

                     0	
  



        INFRA	
                   PEOPLE	
  




                    CULTURE	
  
                                    Source:	
  @benjaminjoffe	
  
India?"

                     MARKET	
  
                     4	
  

                     3	
  

REGULATIONS	
        2	
          CAPITAL	
  

                     1	
  

                     0	
  



        INFRA	
                   PEOPLE	
  




                    CULTURE	
  
Cultural OS"
Your Culture = Your OS"
Your Culture = Your OS"




"Culture	
  is	
  for	
  the	
  convenience	
  of	
  culture,	
  
      not	
  you.”	
  -­‐	
  Terence	
  	
  McKenna	
  
Your Culture = Your OS"



•  Default	
  Install	
  
   –     Country	
  
   –     Family	
  
   –     School	
  
   –     Work	
  
   –     Early	
  friends	
  
Your Culture = Your OS"



•  Default	
  Install	
                    •  Updates	
  
   –     Country	
                            –  Readings	
  
   –     Family	
                             –  People	
  
   –     School	
                             –  Travels	
  
   –     Work	
                               –  Experiences	
  
   –     Early	
  friends	
  
Cultural OS"
Cultural OS"

1.	
  Career/Success/Money	
  
Cultural OS"

  1.	
  Money	
  

  2.	
  Family	
  
Cultural OS"

  1.	
  Money	
  

  2.	
  Family	
  

 3.	
  Society	
  
Cultural OS"

               1.	
  Money	
  

               2.	
  Family	
  

               3.	
  Society	
  

4.	
  “Culture”	
  (lit.	
  music,	
  arts…)	
  
Cultural OS"

               1.	
  Money	
  

               2.	
  Family	
  

               3.	
  Society	
  

4.	
  “Culture”	
  (lit.	
  music,	
  arts…)	
  

   5.	
  Spirituality	
  /	
  Religion	
  
Cultural OS"

               1.	
  Money	
  

               2.	
  Family	
  

               3.	
  Society	
  

4.	
  “Culture”	
  (lit.	
  music,	
  arts…)	
  

   5.	
  Spirituality	
  /	
  Religion	
  

           6.	
  Appearance	
  
Ecosystem 101
France’s Cultural OS"

                     MONEY	
  
                     3	
  


                     2	
  
APPEARANCE	
                      FAMILY	
  
                     1	
  


                     0	
  



SPIRITUALITY	
                    SOCIAL	
  LINK	
  




                    CULTURE	
  
Ecosystem 101
USA’s Cultural OS"

                         MONEY	
  
                         3	
  


                          2	
  
APPEARANCE	
                           FAMILY	
  
                          1	
  


                          0	
  



SPIRITUALITY	
                         SOCIAL	
  LINK	
  




                         CULTURE	
  
Ecosystem 101
Your OS?"

                     MONEY	
  
                     3	
  


                      2	
  
APPEARANCE	
                       FAMILY	
  
                      1	
  


                      0	
  



SPIRITUALITY	
                     SOCIAL	
  LINK	
  




                     CULTURE	
  
Parting Advice for Entrepreneurs"

1.  Do	
  side	
  projects	
  

2.  Help	
  each	
  other	
  

3.  Always	
  be	
  pitching	
  

4.  Promote	
  entrepreneurs	
  

5.  Keep	
  it	
  real	
  
	
  
Thank You!




                                           ©	
  Bowei	
  Gai	
  

benjamin@plus8star.com | @benjaminjoffe
     http://www.slideshare.com/plus8star

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Ecosystem 101

  • 1. ECOSYSTEMS 101 Will your startup survive? ©  Bowei  Gai   India Edition | January 2013
  • 3. Howdy!" •  13  years  abroad  across  8  countries   •  9  years  self-­‐employed   •  Work  with  early-­‐stage  startups   •  Lots  of  7me  to  travel,  read  and  think  
  • 4. 13 Years Abroad" •  Japan   •  Korea   •  China   •  Singapore   •  Malaysia   •  USA   •  Germany   •  France   I  spent  most  of  my  working  life  (11  years)  overseas,  especially  in  Japan,  China,   South  Korea  and  USA.  My  cultural  DNA  has  become  rather  complex.  
  • 5. Since 2003" •  Founder  of  +8*  |  Plus  Eight  Star  
  • 6. Since 2003" •  Founder  of  +8*  |  Plus  Eight  Star   •  150+  talks  in  conferences   •  Quoted  in  many  media  
  • 8. “Digital Naturalist”" Evolu7on  in  Ecosystems   STARTUPS  are  DIGITAL  SPECIES  
  • 9. Mentor @ Startup Accelerators" •  500  Startups  (US)   •  Founder  Ins7tute  (Global)   •  Chinaccelerator  (China)   •  JFDI  (Singapore)   •  Ye7Zen  (US)   •  Gamma  Rebels  (Europe)  
  • 10. Angel Investor in Global Startups! •  Asia   –  Gengo  (JP)   –  TokyoOtakuMode  (JP)   –  Cmune  (CN)   –  TwitMusic  (PH)   –  PayrollHero  (PH)   •  RoW   –  StoryPanda  (CA)   –  YoGoMe  (MX)   –  TenderTree  (US)   –  CuriousHat  (US)   –  Smart  Bites  (US)   Smart  Bites  
  • 11. Angel Investor in Global Startups! •  Asia   Funded   Funded   –  Gengo  (JP)   –  TokyoOtakuMode  (JP)   –  Cmune  (CN)   Funded   –  TwitMusic  (PH)   –  PayrollHero  (PH)   Funded   •  RoW   –  StoryPanda  (CA)     –  YoGoMe  (MX)   F unded –  TenderTree  (US)   –  CuriousHat  (US)   –  Smart  Bites  (US)   Funded   Smart  Bites  
  • 12. “A  billion  dollar  so2ware  tech  company  is   founded  every  3  months  in  USA”   –  Ron  Conway  
  • 13. >$1B Company" 1998    SolarWinds,  Netsuite,  VMware,  OpenTable,  Google,  RackSpace,        Paypal   1999    Zappos,  SurveyMonkey,  Opsware,  SalesForce,  ShuQerfly   2000    Netezza,  ArcSight,  ExactTarget,  BillMeLater,  Pandora,          TripAdvisor   2001    SuccessFactors,  GuideWire,  DealerTrack   2002    LinkedIn   2003    Glam  Media   2004    Palan7r,  Splunk,  Kayak,  Facebook,  Evernote,  Yelp   2005    Palo  Alto  Networks,  Box,  Etsy,  HomeAway,  YouTube,  Workday   2006    Millenial  Media,  TwiPer,  Demand  Media   2007    Nicira,  Gilt,  Tumblr,  Hulu,  Dropbox,  LivinSocial,  Zynga   2008    GitHub,  Airbnb,  Yammer,  Groupon,  Pinterest   2009    Square,  Storm8,  (Quora?),  (GetAround?)   2010    Fab,  Instagram,  (Stripe?)     2011?  2012?  2013?   hQp://blog.minming.net/post/35553963889/a-­‐billion-­‐dollar-­‐sokware-­‐tech-­‐company-­‐is-­‐founded-­‐every    
  • 14. Around the world" •  China    Tencent,  Baidu,  Alibaba.com,  Shanda,  Giant  Interac7ve,          Vancl,  360Buy,  Sina,  Sohu,  Youku  Tudou,  Netease          NetDragon,  KingSok,  Ctrip…          2013  PotenWal  :  Alibaba  Group,  360Buy,  Sogou,  Qunar,          Vancl,  UCWeb,  Cloudary,  Dianping,  Xunlei   •  Japan    Rakuten,  Sokbank,  DeNA,  GREE,  CyberAgent,          Kakaku.com   •  Korea    NHN,  Nexon   •  W.Europe  Skype,  Spo7fy,  Rovio  (Angry  Birds),  VentePrivee   •  Russia    Yandex,  Mail.ru   •  Brazil    MercadoLivre,  Peixe  Urbano   Source:  @benjaminjoffe  
  • 15. India?" •  MakeMyTrip   –  IPO  in  Aug  2010  (first  Indian  in  4  years)   –  550M  Market  Cap  (Jan  2013)   –  ~50%  share  of  $1B  online  bookings   –  Higher  mul7ple  than  Expedia   •  Flipkart  valued  at  ~$800m   –  Series  D  at  $150m  (Aug  2012)   –  By  MIH/NASPERS  +  Family  offices   •  800  startups  funded  in  2012?   India:  Punching  below  its  weight?  
  • 17. More Details on Ecosystem 101" hQp://techcrunch.com/2012/09/01/ecosystem-­‐101-­‐the-­‐six-­‐necessary-­‐categories-­‐to-­‐build-­‐the-­‐next-­‐silicon-­‐valley/    
  • 18. Ecosystem OS" 1.  Market  
  • 19. Ecosystem OS" 1.  Market   2.  Capital  
  • 20. Ecosystem OS" 1.  Market   2.  Capital   3.  People  
  • 21. Ecosystem OS" 1.  Market   2.  Capital   3.  People   4.  Entr.  Culture  
  • 22. Ecosystem OS" 1.  Market   2.  Capital   3.  People   4.  Entr.  Culture   5.  Infrastructure  
  • 23. Ecosystem OS" 1.  Market   2.  Capital   3.  People   4.  Entr.  Culture   5.  Infrastructure   6.  RegulaWons  
  • 24. USA" Source:  @benjaminjoffe  
  • 25. China" MARKET   4   3   REGULATIONS   2   CAPITAL   1   0   INFRA   PEOPLE   CULTURE   Source:  @benjaminjoffe  
  • 26. India?" MARKET   4   3   REGULATIONS   2   CAPITAL   1   0   INFRA   PEOPLE   CULTURE  
  • 28. Your Culture = Your OS"
  • 29. Your Culture = Your OS" "Culture  is  for  the  convenience  of  culture,   not  you.”  -­‐  Terence    McKenna  
  • 30. Your Culture = Your OS" •  Default  Install   –  Country   –  Family   –  School   –  Work   –  Early  friends  
  • 31. Your Culture = Your OS" •  Default  Install   •  Updates   –  Country   –  Readings   –  Family   –  People   –  School   –  Travels   –  Work   –  Experiences   –  Early  friends  
  • 34. Cultural OS" 1.  Money   2.  Family  
  • 35. Cultural OS" 1.  Money   2.  Family   3.  Society  
  • 36. Cultural OS" 1.  Money   2.  Family   3.  Society   4.  “Culture”  (lit.  music,  arts…)  
  • 37. Cultural OS" 1.  Money   2.  Family   3.  Society   4.  “Culture”  (lit.  music,  arts…)   5.  Spirituality  /  Religion  
  • 38. Cultural OS" 1.  Money   2.  Family   3.  Society   4.  “Culture”  (lit.  music,  arts…)   5.  Spirituality  /  Religion   6.  Appearance  
  • 40. France’s Cultural OS" MONEY   3   2   APPEARANCE   FAMILY   1   0   SPIRITUALITY   SOCIAL  LINK   CULTURE  
  • 42. USA’s Cultural OS" MONEY   3   2   APPEARANCE   FAMILY   1   0   SPIRITUALITY   SOCIAL  LINK   CULTURE  
  • 44. Your OS?" MONEY   3   2   APPEARANCE   FAMILY   1   0   SPIRITUALITY   SOCIAL  LINK   CULTURE  
  • 45. Parting Advice for Entrepreneurs" 1.  Do  side  projects   2.  Help  each  other   3.  Always  be  pitching   4.  Promote  entrepreneurs   5.  Keep  it  real    
  • 46. Thank You! ©  Bowei  Gai   benjamin@plus8star.com | @benjaminjoffe http://www.slideshare.com/plus8star